Helloworld moves $14m media account

Travel brand Helloworld has moved its media account from Initiative to OMD, Mumbrella can reveal.

The account is thought to be worth around $14m with the decision to move the account finalised in the last few weeks.

The move comes nine months after Kim Portrate the former consumer marketing at Tourism Australia, was made chief marketing officer of the travel company.

Helloworld, which was previously the Jetset Travelworld Group, declined to comment on the move of media agency.

Droga5 is the brand’s creative agency and remains on the roster.

Mid last year Droga5 led a major rebranding of many of the group’s franchises including Jetset, Harvey World Travel and Travelworld to the new Helloworld brand.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Helloworld Initiative kim portrate Media agency OMD pitch WIN

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Comments: 1

Bob Turner 20 Mar 14

Good win for OMD. Well done.

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