High-risk heist appears to be focus of new Lexus wingsuit ad from M&C Saatchi
A high-stakes car jacking appears to be the focus of a well-crafted new Lexus ad starring one of the world’s foremost wingsuit pilots Jeb Corliss.
According to the press release accompanying the new ad, created by M&C Saatchi, it is supposed to represent the car brand’s “belief in a confident new mindset”, with the ad following Corliss as he jumps from 12,000 feet in his wingsuit before landing on the back of a flatbed trailer carrying the new Lexus RX.
While his accomplice lands in front of the truck forcing it to stop Corliss lands on the back, jumps in the RX and drives it off.
https://www.youtube.com/watch?v=BtpRy4-cBHA&feature=youtu.be
The new film will run on TV, cinema and digital, while the campaign also enjoys a large social media element. On its launch the company has also taken out a Youtube masthead ad inviting people to view the ad in a 360 video format.
It is also backed by a behind the scenes making of video and a three-part web documentary on Corliss as a content strategy.
“I’ve been a Lexus driver for over seven years, so when Lexus Australia approached me to come up with a brave and challenging way to get behind the first RX in Australia, I was excited to push limits and take viewers of the film alongside me through a virtual reality rig,” said Corliss in the release.
The new film will run on TV, cinema and digital, while the campaign also enjoys a large social media element. On its launch the company has also taken out a Youtube masthead ad inviting people to view the ad in a 360 video format.
Media is handled by The Media Store while the film and virtual reality experience were created by Rapid VR and Google.
“It took a brave client to step forward and set up delivery of their first RX in such a daring way. In taking a risk and creating this content, Lexus has produced iconic work with a fresh and unique brand perspective,” said Andy Dilallo, M&C Saatchi Sydney chief creative officer.
According to the release the shoot included four cameras and Corliss’ rig and was shot by a 60-person crew with the jump taking two months to plan and was shot over three days near Goulburn in NSW last month. The jump was successful at the third attempt.
https://www.youtube.com/watch?v=7IuLjwV_8Lk
Adrian Weimers, Lexus Australia corporate manager said: “Jeb Corliss personifies the Lexus mindset embodied in designing the all-new Lexus RX luxury SUV – of being bold and brave.”
https://www.youtube.com/watch?v=TMwp78YKopE
https://www.youtube.com/watch?v=LMaLfk1E8cs
https://www.youtube.com/watch?v=YP-8G3zsq6M
Credits:
– Lexus Australia
– M&C Saatchi Sydney
– The Media Store
– The White Agency
– Alt VFX
– Rapid Films
– Rapid VR
– Google Australia
– Song Zu
I’ll have to try doing it.
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for god sake stop the un-creative diarrhea and just show me the car.
Waste of money lexus. I WANT TO SEE THE PRODUCT AND PRICE not some drivel!!
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Yeah. Car ads are so much better when you just see them driving through water in slow motion.
In fact, you should email Jonathan Glazer and let him know that he should recut his VW Polo spot, removing the first 90% and just leaving the car shot.
Job done.
Nice one ‘ow.’
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ow… I don’t think this is a waste at all! Maybe if it was just for TV.. However it’s obviously been developed to be shared online which would make showing PRODUCT AND PRICE! silly as then it wouldn’t be as relevant abroad to different audiences..
great work team!
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