Holden uses a messy child in latest kid-fronted ad from AJF Partnership
Holden has launched the third ad of its kid-fronted campaign which sees the company focus on its credentials for building cars for Australia, with a new spot which featuring a young, messy child enviously talking about his uncle’s Holden Cruze which he is not allowed in.
https://www.youtube.com/watch?v=UxziS7R8MJw
The spot created by AJF Partnership uses children to place emphasis on Holden’s future, despite the the car maker announcing a year ago it was shutting down its Australian production sites by 2017, costing thousands of jobs.
The ad is running across TV, outdoor, digital and cinema.
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Yawn.
No kid is going to call a front wheel drive Daewoo cool from either the inside or outside of the vehicle.
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