Lucid dreaming, a talking dog and a car chase all used to promote Honda’s new HR-V

Honda has released a 60-second ad for its new HR-V featuring a man refusing to wake up from a dream complete with a talking dog, an epic car chase set to the Eurythmics song Sweet Dreams (Are Made Of This).

Last week the brand launched a 15-second teaser for the new campaign, created by Leo Burnett Melbourne, which featuring no shots of the new car.

https://www.youtube.com/watch?v=9c7MJl3H5as

The full ad, created by Leo Burnett Melbourne, sees Brian embark on a bizarre adventure after reading a book on lucid dreaming which seems him chased around a city by men in black uniforms accompanied by his talking dog.

The teaser launched into market last week and featured a clip from the full ad but did not feature any shots of the actual Honda HR-V itself.

• Agency  Leo Burnett Melbourne
• ECD  Jason Williams
• Senior Writer  Garret Fitzgerald
• Senior Art Director  Joe Hill
• Senior Broadcast Producer Cinnamon Darvall
• Honda
• GM Communications & Customer Jason Miller
• Brand Communications Manager  Melissa Altarelli
• Brand Communications Specialist Sarah Tolliday
• Director  Nathan Price
• Production Company  Goodoil Films
• Executive Producer  Juliet Bishop
• Producer  Claris Harvey
• DOP  Ginny Loane
• Production Designer  Guy Treadgold
• Editor  Jack Hutchings / The Butchery
• VFX  Alt VFX

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Honda Leo Burnett Melbourne

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Comments: 14

Ian 4 Feb 15

Anyone know which production company was behind it?

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Miranda Ward 4 Feb 15

Hi Ian,

We’ve had it confirmed the production company was Good Oil with Nathan Price directing. We’ve updated the story with the full credits list now.

Cheers,
Miranda – Mumbrella

Pete 4 Feb 15

It’s bizzare, but I love everything about it..!
The large clock in the background of the last scene should be half melting though, Dali would have been pleased!…

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Ed 4 Feb 15

Who is the actor in this Honda commercial?

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nick bartlett 5 Feb 15

This is the only ad in the past few years that has made me laugh out loud. On several occasions!

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Deja vu 5 Feb 15

Kind of like this one better: https://www.youtube.com/watch?v=QpYU9aNtr3w

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Rob Hore 5 Feb 15

I love the ad.
What breed is the gorgeous little dog?

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michelle 5 Feb 15

can you please tell me the breed of dog

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Mark Schonberger 5 Feb 15

What is the dog breed in this add? I love it!!!

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beth 7 Feb 15

I would love to know what type of dog it is!! i want one!!

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Steve from Perth 8 Feb 15

I love everything about the ad. I can’t recall any ad that made me laugh so much!

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Jae 9 Feb 15

The dog is definitely a shiba

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Ben mulder 9 Feb 15

Notified all the Brian’s I know.

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Wendy 11 Feb 15

Which city was the Honda ad filmed

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