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Honda taps the ‘Power of Dreams’ again for CR-V ad where a girl replaces her broken toy horse

Honda is positioning its CR-V Series II as the SUV that’s made to “go with it” in a new campaign which tells the story of a young girl determined to replace her broken pink toy horse.

Created by Leo Burnett Melbourne, the spot sees the girl’s father go along with his daughter’s plan to fix her broken toy, only to see the family travel to the Ranch of the Rainbow. It is set against the song ‘Howlin’ For You’ by The Black Keys.

It plays on the same ‘Power of Dreams’ tagline as the previously acclaimed campaign for the HR-V.

Honda Australia director Stephen Collins said in a statement: “The CR-V is a core model for Honda both globally and locally.

“With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V.”

The TV ad, directed by Goodoil’s Hamish Rothwell, is running across cinema and TV and is supported with outdoor, social and dealer communications.

Leo Burnett Melbourne executive creative director Jason Williams said: “The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”

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