Honda teases new HR-V in ad with no shots of the car
Honda is teasing audiences of the launch of its new compact SUV HR-V with a 15-second ad which does not feature any images of the car itself.
The teaser campaign sees a group of men in uniform at a barricade with loud hailers in front of a large clock preparing for the car’s launch. The ad directs viewers to a website.
https://www.youtube.com/watch?v=SgRJ0Lb1bVg
Leo Burnett Melbourne is Honda’s creative agency of record.
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