Comments on: Honda transforms car park into ‘fantasy world’ for new TV ad http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524 Everything under Australia’s media, marketing & entertainment umbrella Thu, 24 May 2012 10:15:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kris http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524#comment-33095 kris Sat, 13 Mar 2010 16:35:28 +0000 http://mumbrella.com.au/?p=19524#comment-33095 after decades of their boring as batshit line of commercials, such as the Cog (Rube Goldberg animation) and the series of forgettable 'Power of Dreams' / 'New from Honda' series of dross. it's not surprising Honda has a long-standing reputation as cardigan-wearers' car of choice. hopefully this shift will turn that perception around. it's a wonder they didn't reuse their incredible work from Japan -- I think the quirky style of the home-grown advertising would have been infinitely more effective here than what we had to endure in previous years, albeit the demographic may be different here. it's great to see Honda finally trying something new, (even though it looks like it was done on the cheap). after decades of their boring as batshit line of commercials, such as the Cog (Rube Goldberg animation) and the series of forgettable ‘Power of Dreams’ / ‘New from Honda’ series of dross. it’s not surprising Honda has a long-standing reputation as cardigan-wearers’ car of choice. hopefully this shift will turn that perception around.

it’s a wonder they didn’t reuse their incredible work from Japan — I think the quirky style of the home-grown advertising would have been infinitely more effective here than what we had to endure in previous years, albeit the demographic may be different here.

it’s great to see Honda finally trying something new, (even though it looks like it was done on the cheap).

]]> By: Mark Grimace http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524#comment-32210 Mark Grimace Thu, 04 Mar 2010 04:00:29 +0000 http://mumbrella.com.au/?p=19524#comment-32210 It's a bit like this, done 12 years ago for Reanult. http://www.youtube.com/watch?v=t0UWE3S8nSI It’s a bit like this, done 12 years ago for Reanult. http://www.youtube.com/watch?v=t0UWE3S8nSI

]]> By: Ed http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524#comment-32124 Ed Wed, 03 Mar 2010 03:21:54 +0000 http://mumbrella.com.au/?p=19524#comment-32124 What a lovely piece of work. A little bit different. Really well executed one. Great music. Delighted to see no mandated of shot of many children climbing into car to demonstrate family appeal, space etc. Jolly good show. What a lovely piece of work. A little bit different. Really well executed one. Great music. Delighted to see no mandated of shot of many children climbing into car to demonstrate family appeal, space etc. Jolly good show.

]]> By: Mark Pakula http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524#comment-32045 Mark Pakula Tue, 02 Mar 2010 05:00:15 +0000 http://mumbrella.com.au/?p=19524#comment-32045 Looks like it was Sydney's Entertainment Quarter. Looks like it was Sydney’s Entertainment Quarter.

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