News

Host appoints ex-M&C Saatchi strategy director Gareth Cooper as executive planning director

Cooper

Cooper

M&C Saatchi Sydney executive strategy director Gareth Cooper has joined Host as executive planning director.

In a statement Cooper, who spent two years with left M&C before he left in January. said: “I’ve always admired and feared Host in equal measure, so I’m thrilled to join and continue the reputation. They’ve got a solid list of ambitious clients, and I’m always up for an adventure.”

Cooper joined M&C in 2012 having spent two years with BMF as head of planning. During his time at M&C, he ran the Optus account.

Host chief strategy officer Olly Taylor said: “Gareth truly represents modern planning, as comfortable with data planning and communications strategy as brand thinking. He will be a great addition to our Applied Planning approach and I am very much looking forward to his contribution. ”

At the end of last year M&C Saatchi appointed Droga5’s Justin Graham as chief strategy officer.

Host’s clients include NBN Co, V8 Supercars, Fetch TV and Carnival Cruises while M&C Saatchi recently won back the NRMA Insurance account.

Miranda Ward

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.