Host reveals first work for Carnival Cruise Line
Carnival Cruise Lines has launched its first campaign since Host won the creative account last year.
The new campaign focuses on how Carnival Cruise Lines allows passengers to create their own “High Seas adventures” through featuring the various experiences passengers can enjoy aboard one of the cruise ships. The ad’s are narrated by The IT Crowd’s Matt Berry.
https://www.youtube.com/watch?v=wwf1OeoamPw
Carnival Cruise Lines marketing director Jayne Andrews said in a statement: “We were looking for the best way to showcase that each guest can design their own holiday on a Carnival Cruise. Host created a campaign that showed the diverse range of holiday experiences Carnival Cruise Lines offers – from Zen to adrenalin. Write Your Own High Sea’s Adventure nailed the brief and fits the fun spirit of our brand perfectly.”
The campaign includes three television ads and a digital component developed by Orchard which allows users to plan their trips.
Host ECD Bob Mackintosh said in a statement: “From taking on a scary-as-all-hell waterslide to singing a duet with a waiter that would make Pavarotti proud, you come away from a Carnival cruise with some great stories to tell. We wanted to create a campaign that was true to this experience; something memorable, entertaining, and a whole lot of fun.”
https://www.youtube.com/watch?v=4G793gGpA4c
Credits
- Creative Agency – Host
- Executive Creative Director – Bob Mackintosh
- Art Director – Rich Robson and Juca Lopes
- Copywriter – Jon Austin and Kae Yen Wong
- Producer – Kaija Wall
- TV Production – Robbers Dog
- Director – Luke Shanahan
- Producer – Helen Hendry
- Digital Production – Orchard
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assume the brief was the send the brand downmarket and to confuse the target audience?
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What happened. I don’t get it?
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Surely that first ad is misleading advertising – showing what looks like quite a large stateroom and then whacking on a cheap price at the end based on quad share??
You can’t advertise the poverty pack Holden and show the Calais – bit sus I think.
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