Housenet.com.au suggests ‘love thy neighbour’ in anti-Valentine’s Day campaign
Housenet.com.au, a social networking site for residents and neighbourhood communities, has launched an anti-Valentine’s campaign protesting at the “exclusive” nature of the day.
The site has set up a Facebook page and is using the hashtag #AntiValentines2014 to allow those unlucky in love, or those not interested in romance, to have a place to vent their feelings in an effort to promote the use of the site and app which connects residents in the same suburb.
Housenet.com.au CEO Darren Moffat said in a statement: “It’s online match-making for neighbours, but without the lovey-dovey stuff. Let’s face it, if you’re single Valentine’s Day sucks and if you’re in a long-term relationship it’s a bit redundant. That’s a lot of people who won’t participate, not to mention those who hate the commercial aspect.
“Stuff Valentine’s, we say and ‘love thy neighbour’ instead.”
“And if you want to ‘love thy neighbour’ instead, join Housenet.com.au. Whether you’re jaded, jilted, unlucky-in-love, or just flat-out lonely, Housenet is a great way to meet people without the all the Valentine’s bullshit,” Moffat said.
Housenet.com.au aims to reconnect neighbourhoods and foster local relationships as people increasingly live isolated lives.
” It’s like the old chat over the backyard fence, but online. So now you can potentially meet all your neighbours via the internet, in one place,” Moffat said.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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