How Ad Standards Board had to rule on Keyboard Cat
While Dr Mumbo was not a fan of Telstra’s Keyboard Cat ad, he must admit he found himself in sympathy with the telco over a complaint to the Advertising Standards Board.
As Mumbrella reports elsewhere today, there ain’t half a lot of odd complaints to the ASB.
But one took the biscuit.
Much public concern was expressed by the ordeal faced by Keyboard Cat in the ad.
The fact that Keyboard Cat is an Internet meme, and indeed Fatso the cat has been dead for the best part of 20 years, had passed many by.
Telstra responded with the following response: “It is clear in the video clip that Fatso is not distressed. Quite the contrary, he appears very at ease, and laid-back, and completely comfortable with the situation. We would also argue that common sense also suggests it is very difficult to make a cat do anything it does not like without an obvious struggle.”
And Dr Mumbo would argue that common sense suggests that nobody needed to register that complaint.
Who are these losers that have nothing better to do all day than watch TV ads and then write letters of complaints??? I would love an insight into whether it is one particular demographic in society that does it or if it ranges across age, gender, socio-economic status etc… Could it be that most complainants are over the age of 72?
User ID not verified.
Is this the same story that just ran on News.com.au without any linkage to this story?
http://www.news.com.au/technol.....5887199486
User ID not verified.
I think you’ll find most Telstra insiders prefer this version of Keyboard cat
https://www.youtube.com/watch?v=DdL2BOstIfU
User ID not verified.
….take it awaaaaaaaaaaaaaaaaaaaay keyboard cat!
User ID not verified.