How good is your creative agency? For $75 we can help answer that
So we almost bit off more than we could chew.
It turns out that producing a book is harder than it looks.
But I’m glad to say that the boxes have now landed on the floor of the office with a reassuring thud.
The Mumbrella Creative Agency Review is here.
As we mentioned when we announced the book, we’ve taken a critical look at Australia’s top 30 agencies.
We’ve combined what Mumbrella’s own readers told us about them in the survey we carried out prior to Mumbrella360 with what a panel of industry experts who deal with all of the agencies had to say. That’s given us the data to provide a combined mark out of 100 for each agency.
Then we – and by we, I mean my colleague Robin Hicks – have written our own assessment of each agency based on our panellists’ intelligence.
And just for balance, we’ve given every agency a chance to talk about their own year – and to give themeselves a mark out of ten.
It’s most intriguing to see which agencies differ dramatically from what the outside world says about them from their own assesment – and which correlate almost exactly. Sometimes modesty really is a virtue.
The result is what we believe is one of the most up to date snapshots of the big players within Australia’s creative agency scene.
For anyone working at an agency who wants to know what the world thinks of them – and of their rivals, you’ll find lots to get you teeth into. The same goes for anyone who wants to know where to work – or who to hire. Or indeed where to recruit from.
Yours for 75 bucks (click here).
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tim…. what’s the promo code then? Come on Tim… tell us…
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Looks like a good read.
If you find an agency you’d like to work with, spend an extra 90c on three phone calls – to a random selection of 3 of that agency’s clients.
Ask for an ‘off the record’ opinion.
For $75.90 you just might have found your next agency.
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Congratulations. How about making one for Kuwait or Lebanon?
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Can you do the same for digital agencies please.
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