Comments on: Guest post: How iSpyLevis tapped into Twitter

By: iSpyLevis and Gaming on Twitter « Sounds Creative

iSpyLevis and Gaming on Twitter « Sounds Creative — Mon, 27 Jul 2009 01:12:38 +0000

[...] iSpyLevis and Gaming on Twitter July 26, 2009 Filed under: Uncategorized — anguskingston @ 3:42 pm via mumbrella.com.au [...]

By: Tee

Tee — Mon, 27 Jul 2009 00:06:04 +0000

A kiwi voice into the fray. Love this campaign – only client twitter campaign that’s got me talking so far. Great to see a client/agency taking a chance rather than whipping up yet another billboard with a topless 12 year old!

Reach wise – interesting concept to work out – especially because we know how reliable print’s “readership” is…

My blog on this here: http://professional.flossie.co.....ing-thing/

By: An in-jean-ious use of “twatter-bleeping” | Professional Flossie

Sun, 26 Jul 2009 23:17:14 +0000

[...] a good start to know you need to do it. But as Kat Thomas of One Green Bean puts it in her post on Mumbrella, it’s about more than that. It’s about creating some engaging enough to generate WOM [...]

By: Splendid Friday News Roundup |

Splendid Friday News Roundup | — Fri, 24 Jul 2009 13:44:41 +0000

[...] Here’s a post explaining the campaign by the PR agency responsible, One Green Bean. [...]

By: Pascal

Pascal — Wed, 22 Jul 2009 11:44:13 +0000

Agree A Littlemore, this reach figure is an attempt to make it comparable to other media. It probably gives us a better sense of scale (unlike the number of 1,400 followers), but it’s no stand-alone measure. We’re looking at it in conjunction with how people engage with the brand in Twitter, general online buzz and sentiment, but also the influence in traditional media.

By: A Littlemore

A Littlemore — Wed, 22 Jul 2009 09:16:47 +0000

pascal – do you think that’s a real indication of results though?

the word ‘connecting’ was thrown around in the post. these numbers seem like ‘old media’ reach figures. just becasue someone could have seen a tweet doesn’t mean they’ve read it.

don’t mind me … campaign seems good and i spose some measurement is better than none.

By: Big Fan - Smart Man

Big Fan - Smart Man — Wed, 22 Jul 2009 07:45:03 +0000

Nice work… big fan of the execution, kudos to client to commit.

300,000 connections from 1250 followers of which a major portion were industry types – WTF – thats a statement that is ignorant !

By: Pascal@Host

Pascal@Host — Wed, 22 Jul 2009 04:59:17 +0000

A Littlemore, we’re using our buzz monitoring tool to define the number of unique followers who interacted with iSpyLevis (RT’s and @replies) and can then multiply it with the average number of followers the iSpyLevis followers have. Measuring social media campaigns is very topical this week, isn’t it!

By: Tiphereth Gloria

Tiphereth Gloria — Wed, 22 Jul 2009 02:50:11 +0000

Kirsty, its great that you had the chance to win the Levis. It seems like the campaign got the balance just right with the amount of trekking around to find them vs making it too hard and exclusive. I’m sure it makes a great dinner party story too.

By: Brainstorm » Blog Archive » “Have you seen this?” – Social media marketing for small business

Wed, 22 Jul 2009 01:03:51 +0000

[...] Thomas guest-posted over at Mumbrella yesterday to reveal the thinking behind the new Levi’s social media campaign. It is [...]

By: Scott Kilmartin

Scott Kilmartin — Tue, 21 Jul 2009 23:56:00 +0000

Great engagement.
Simplicity in execution.

Was impressed reading about Tipereth’s initial piece on the Levis campaign.
It’s a long road back for Levis with that crowd. This was a pretty good start at repositioning.

By: Simon

Simon — Tue, 21 Jul 2009 23:49:34 +0000

Great use of Twitter when many brands just don’t know what to do with it yet. Better than just tweeting about a new product or posting a link to a website like some do – boring and not really engaging. Just looking at the retweets tells you the level of excitement around this and the lengths people go to to get the Levi’s (not just because people drop their pants either, that’s just a bonus).

By: KimberleyL

KimberleyL — Tue, 21 Jul 2009 23:07:02 +0000

Simple but effective. Just like Twitter. Brilliant promotional use of the online social network in every sense of the concept of ‘online social network’. And I won jeans. I’m the overly excited person hugging the chick then phoning the office to tell them where we ran off to….

By: Kirsty Gilford

Kirsty Gilford — Tue, 21 Jul 2009 15:05:44 +0000

Tiphereth Gloria that’s me in your blog post.

I ran from Elizabeth Bay in high heeled boots for those jeans. Approaching strangers in Kings Cross to ask ‘are they wearing Levi’s’ was quite scary.

I think this is a great campaign and has really caught on since it started. I’ve noticed other brands taking a similar approach since @ispylevis.

@Projectrunwayoz did a similar competition recently before Project runway season 2 started They posted cryptic clues on twitter and their followers in Sydney and Melbourne would have to find a girl with a large pink/blue box. The prizes were designer clothing, usually one off pieces.

I tried really hard but unfortunately I didn’t win that time.

By: Paul

Paul — Tue, 21 Jul 2009 12:42:54 +0000

Amazing idea. Great post.