Comments on: How Masterchef rules Twitter

By: Chris

Chris — Mon, 20 Jul 2009 04:34:56 +0000

I think what made this show so bearable was the lack of live studio audience from start to finish. No screaming losers in the background holding up signs and chanting contestants names and squealing as they plate up their final dishes.

By: Daily Telegraph Journalism #fail – Poh Wins Masterchef « Who is in control of your brand?

Sun, 19 Jul 2009 11:55:51 +0000

[...] little value, when at the same time they make fairly monumental stuff ups like this! Masterchef continues to smash Twitter trends, reaching position number 2 [...]

By: MasterChef » Current News Trends

MasterChef » Current News Trends — Wed, 15 Jul 2009 10:31:45 +0000

[...] How Masterchef rules Twitter – mUmBRELLA [...]

By: KimberleyL

KimberleyL — Wed, 15 Jul 2009 04:46:06 +0000

Another great example of Twitter adding exceptional value to what could have been average television viewing. Masterchef has the right ingredients of a ‘reality show’ for right now – something the whole family can watch, a contestant we can all relate to or relate to someone we know, home cooking and voting people off.

By: DYAS

DYAS — Wed, 15 Jul 2009 04:19:37 +0000

Cant wait for “dance your ass off” — http://dyao.oxygen.com/

its a combo of biggest loser & SYTYCD – what a winning combo

By: Luan

Luan — Wed, 15 Jul 2009 02:37:34 +0000

Well, less so than big brother, idol, Supermodel, Runway, etc..

You have to admit compared to anything done by Gordon Ramsey, Masterchef is the perfect (with a capital “P”) family viewing..

By: Tom Dodson

Tom Dodson — Wed, 15 Jul 2009 01:39:06 +0000

Luan, your kidding right? No ego’s from the judges? Everyone is supportive? No bitchiness??

Are we watching the same show?

By: Luan

Luan — Tue, 14 Jul 2009 23:11:32 +0000

Phenomenon is an understatement.. It gets addictive after one viewing. It’s got, drama, passion, no ego’s from the chef’s or the judges, everyone wants to win, but are still supoprtive of each other.. It’s like it’s anti reality tv. I think wholesome family viewing is coming back.. Masterchef, Talkin bout your gen, Packed to the rafters, Thank god you’re here, Spicks and specks..

By: Greg

Greg — Tue, 14 Jul 2009 21:52:26 +0000

Despite Chris’s douchebag hashtag I believe that the phenomenom of MasterChef can be put down to no overt bitchiness. Everyone seems to support each other or at least not overtly tip sh*t on each other as they do in BB and other reality TV progrs. It’s interesting, the set ups are interesting and the people have a passion about what they do.

By: Ben

Ben — Tue, 14 Jul 2009 12:53:06 +0000

the talk on twitter around masterchef when it’s on air is amazing, as is the talk the next day around office kitchens, watercoolers etc. it’s a phenomenon that reminds me of the first seasons of BB and Idol in the way it has captured peoples attention.