How popular is the Restaurant Revolution on social media?
Ahead of the launch of Seven’s new reality format Restaurant Revolution tonight Angely Grecia crunches the numbers to see what sort of a buzz the show is creating on Twitter.
The Restaurant Revolution – the new foodie reality TV-show that sees ordinary Aussies designing and running their own pop-up restaurant to win a grand prize of $200,000 – is alive and well on social media.
Ahead of the show’s premiere tonight, global media intelligence provider Meltwater decided to delve in to the social media activity, where more than 612 social media conversations have taken place since the restaurants opened to the public on July 14.
Melbourne: the foodie capital on social
The pop-up modern Italian restaurant in St Kilda run by fiery foodies Nathan and Maz is dominating the social media conversation, followed by Perth’s savvy sisters Carmen and Nicole, Brisbane food truck family John, Justine and Maggie, Adelaide’s chef siblings David, Asa, Reine and Anthony and Sydney’s aspiring head chef Dom.
Delicious Italian lunch
at @RestaurantRevo Melbourne pic.twitter.com/zWpm7NWfaM
— Ebony
Bowden (@ebonybowden) July 22,
2015
#RestaurantRevo Here’s my 3year old son’s review of Restaurant Revolution Melbourne! #waycute https://t.co/80Qwekyps8
— wilsyoung (@wilsyoung) July 25, 2015
It’s a female foodie revolution on social
According to Meltwater’s media intelligence platform, 83% of social media participants are from female fans, while 17 per cent of participants are male.
We’re part of the
revolution! Go team Melbourne! #restaurantrevo #revoMelbourne pic.twitter.com/ZX23TfqWoJ
— Fiona
Symon (@SymonFiona) July 14,
2015
Love the new restaurant around the corner from us on Oxford street – Perth will win ?? @RestaurantRevo @Vincent__Mayor @HappyPhysio
— Scott Wescombe (@ScottWescombe) July 23, 2015
Date night with the
hubby at #RestaurantRevo Lovely
atmosphere and great food! #RevoPerth
—
Allana Slater (@Allana_Slater) July 17,
2015
The conversations are generally neutral to positive in sentiment: 3 in 4 conversations were neutral and 1 in 4 were positive.
Fans are generally excited about the pop-up restaurants. Most popular expert chef/restaurateur on social Restaurant Revolution will showcase a plethora of industry experts and hosted by Adelaide-based chef and restaurateur Jock Zonfrillo.
Neil Perry is the most popular expert mentioned, followed by host Jock Zonfrillo, John Lethlean, Jess Ho and Erez Gordon.
→ http://t.co/eduk6vNJ7J Chef Neil Perry finally said yes to reality TV, Restaurant Revolution #RestaurantRevolution … pic.twitter.com/80F5JCO6Ij
— Linda (@l1nd0a) July 22, 2015
Meet the host of @RestaurantRevo! Jock @Zonfrillo – chef/owner of @_Orana_ and @street_ADL. #RestaurantRevo pic.twitter.com/97phEgAkgE
— Channel 7
(@Channel7) June
20, 2015
A special mention goes to Perth journalist/blogger Kaitlin Shawcross @Kaitshawcross – her review of Perth’s pop-up restaurant was popular on social media:
@tweetperth @DanielleC_TW @RestaurantRevo Thank you, it was a lovely night and the food was fabulous!
— Kaitlin Shawcross (@Kaitshawcross) July 27, 2015
@tweetperth @DanielleC_TW @RestaurantRevo Thank you, it was a
lovely night and the food was fabulous!
— Kaitlin Shawcross (@Kaitshawcross) July 27,
2015
In Restaurant Revolution, five pop-up restaurants opened on 14 July in capital cities across Australia. Each team transformed their blank restaurant canvases into successful businesses – everything from décor to menus to staffing. Contestants are judged by industry experts, their customers and also on their profit margin.
In the end, the best and most profitable restaurant of the series will win the grand prize of $200,000.
- Angely Grecia is PR manager for Australia and New Zealand for Meltwater
“Alive and well” on social media is 612 conversations? Based on the small TV audience, I don’t think it was performing well.
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I find it hard to believe that from all the entries in Perth 2 girls with no skills or experience were the best surely there were some experienced cooks that should have got the gig. Seems like two girls who can flirt a little and thats it …… what a joke . Gave the show a viewing but it is really rubbish not a fan.
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Hi Tommy – the 612 conversations that took place occurred between 14 July and 28 July, which was also prior to the show airing on Channel 7.
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