How PR works Part 1057: The toilet paper usage survey
Ping! An email questionnaire lands in Dr Mumbo’s inbox from a PR agency.
After a series of relative innocuous questions about environmentally friendly toilet paper, the clue to the no doubt forthcoming press release survey turns up in question number 13:
You read it here first. And no doubt in mX in a few weeks time…
and the media that report on it will never ask them for the survey results. The media release will be enough
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‘Laughs’?
That’s serious business.
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@Martin Palin.
I am guessing they plan to put the survey results in the media release.
Stick to what you’re good at i.e. documentary travel series.
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That’s right Dan. They’ll take the agency at their word on the survey results via the media release. So why bother with the facade of a research process? Get it?
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Cynical. Who is to blame?
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I think that would be Michael Palin, Dan…
Its been done before, a whole campaign some 5+ years ago.
I can gaurantee that this is not that brand this time around.
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boring – please don’t was your time reporting this kinda story Tim – save me the effort.
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I believe this tasteful question was popularized in a podcast series called “Daily Source Code” by Adam Curry (ex MTV). 6:02 is right, must have been around 2005. Everything gets recycled at some point, even toilet paper.
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Part 1057? Are you a fiver reader tim?
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I certainly am, Hank.
Cheers,
Tim – Mumbrella