Comments on: How to do trade press. A continuing series http://mumbrella.com.au/how-to-do-trade-press-a-continuing-series-8269 Everything under Australia’s media, marketing & entertainment umbrella Thu, 24 May 2012 10:15:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt http://mumbrella.com.au/how-to-do-trade-press-a-continuing-series-8269#comment-12491 Matt Fri, 07 Aug 2009 10:06:29 +0000 http://mumbrella.com.au/?p=8269#comment-12491 It's all pretty much bread and butter stuff really. Most trade mags - well the ones I've worked for - don't give a hoot about the creative rationale and are more interested in the business of advertising. How much is said client spending, where will the ad run and which media companies will benefit, what is their market share, how are sales tracking and can it be better and how much market share can they steal for the competition. Unfortunately most PR companies are unwilling to depart with such info. So in that sense, a couple of fancy stills to attach to the story are fine! It’s all pretty much bread and butter stuff really. Most trade mags – well the ones I’ve worked for – don’t give a hoot about the creative rationale and are more interested in the business of advertising. How much is said client spending, where will the ad run and which media companies will benefit, what is their market share, how are sales tracking and can it be better and how much market share can they steal for the competition. Unfortunately most PR companies are unwilling to depart with such info. So in that sense, a couple of fancy stills to attach to the story are fine!

]]> By: Tony Richardson http://mumbrella.com.au/how-to-do-trade-press-a-continuing-series-8269#comment-12205 Tony Richardson Wed, 05 Aug 2009 00:07:41 +0000 http://mumbrella.com.au/?p=8269#comment-12205 Open on any agency or PR firm. Boss: Quick call the trade rags and get them to talk about our new ad. Office junior: This is my first week. How do I ... Boss: No time to teach you. Just do it! NOW! Open on any agency or PR firm.

Boss: Quick call the trade rags and get them to talk about our new ad.

Office junior: This is my first week. How do I …

Boss: No time to teach you. Just do it! NOW!

]]> By: Kate Kendall http://mumbrella.com.au/how-to-do-trade-press-a-continuing-series-8269#comment-12155 Kate Kendall Tue, 04 Aug 2009 11:56:18 +0000 http://mumbrella.com.au/?p=8269#comment-12155 I've always wondered why they do that. We have YouTube channels for a reason! I’ve always wondered why they do that. We have YouTube channels for a reason!

]]> By: Simon Tologist http://mumbrella.com.au/how-to-do-trade-press-a-continuing-series-8269#comment-12119 Simon Tologist Tue, 04 Aug 2009 07:11:55 +0000 http://mumbrella.com.au/?p=8269#comment-12119 But Tim, surely 3 or 4 random stills and a bunch of useless narrative is more than enough... But Tim, surely 3 or 4 random stills and a bunch of useless narrative is more than enough…

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