How to top a workout – with a couple of burgers
Much as he loves Fitness First (and he does) Dr Mumbo wasn’t quite sure that the gym is necessarily helping its members stick to their new year’s resolutions.
Today’s special email offer for Fitness First members? Two chicken burgers for the price of one at Nando’s…
Half a chicken for the price of a quarter? That’s a cluckin’ good deal.
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Thats fowl. Some members must be spitting chips.
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A poultry price to pay I’d say
This is clucking ridiculous.
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For someone who “loves Fitness First” it’s a wonder your first thought wasn’t to share one of the burgers with a friend rather than EAT THEM BOTH YOURSELF.
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Fitness first have a proactive approach to advertising. From what I hear they sell advertising space through their consumer touchpoints in a big way. Email offers, advertising within the gyms, ‘partner” promotions, and of course their own magazine. They work on the assumption that if they have you captive they may as well get a few extra dollars from advertising. Wherever possible.
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Love Child, your insight doesn’t surprise me. Fitness First would sell their sole for a few extra dollars… Oh wait on, they already have.
Further to the wall posters and animated screens with a dozen ads on loop, the gym-monkeys have to walk across the room to find an area of the gym they can see their reflection between the advertising tacked all over the mirrors in both the bathroom and on the gym floor (And that’s a Cardio workout… For losers!)
They’ll hit you with ads on their TV screens in between and during the terrible sponsored music clips they play consistently at an insulting volume.
Want to go upstairs to the treadmills? You won’t miss the advertising pasted on the stairs between levels. You also won’t miss the promotion of their summer-training-camps on A-frames in several locations on each level.
On the way out, you’ll notice they’ve even sold space on the cattle-like-turnstiles they make their paying members push through before and after every visit.
A perfect example of how NOT to put the customer first.
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there is a reason they are called Finance First!
https://www.youtube.com/watch?v=w9_FaEs3kFo
(Finance First The Musical)
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It’s all protein…
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