Comments on: How Twitter can trash a brand’s reputation in hours

By: Byte Into It - 15 Apr 09 « Byte Into It - Computing and new technology

Byte Into It - 15 Apr 09 « Byte Into It - Computing and new technology — Wed, 15 Apr 2009 08:56:03 +0000

[...] How Twitter can trash a brand’s reputation in hours – [...]

By: 6 things that will happen with all social networking « i thought, i think, i am.

Wed, 15 Apr 2009 07:50:21 +0000

[...] 2. A brand will do something that will ‘destroy their reputation’ or the campaign will go the wrong way. twitter Skittles, or the recent Amazon malarky. [...]

By: Lisa

Lisa — Wed, 15 Apr 2009 06:13:58 +0000

A smart company would implement a confidential marketing policy to tweet positively about their brands. Much like the political parties do.

By: Andy Jamieson

Andy Jamieson — Wed, 15 Apr 2009 05:20:15 +0000

Interesting to know what brands will do with Twitter. The noise that is out there can make some waves that could negatively impact brands.

Amazon needs to do something. Can they “spin” this to be positive? Possibly? However, they need to respond, as all brands do, when they are under attack.

How brands choose to respond is the tough thing to work out, and that is before they even start to execute a response!

By: random

random — Wed, 15 Apr 2009 03:46:30 +0000

Everyone complains about Telstra but they are still #1 for phone / web..

go and have a cry with your bad customer experience to someone who cares

By: Steve T

Steve T — Wed, 15 Apr 2009 03:08:08 +0000

It is ‘a dangerous time for brands’ that don’t appreciate the importance of investing in the elements that improve and cement the brands relationship with the consumer, from product quality to communication. What is common is that when the brand is weak it’s the brand’s fault, when the brand is strong it’s the retailers fault, the consumers willingness to forgive strong brands is universally applicable and incredibly powerful so long as, like any gardener will tell you, it’s continually nurtured and cherished. You reap what you sow.

By: kevin ferry

kevin ferry — Wed, 15 Apr 2009 02:14:42 +0000

I agree Ben disgruntled customers have been doing this for years, I personally set up a website that hammered europcar (europaCrapCars) and I even went to the trouble to put the link on their Wiki – it was there for 3 months before they removed it.:)

The point is and I think everyone will agree; the difference now is the time it takes and the millions you can reach is so quick when you want to vent your spleen, that’s the bloody scary bit for clients

By: Ben

Ben — Tue, 14 Apr 2009 06:08:01 +0000

There have always been people shitcanning brands to whoever will listen, it’s amusing that this is being painted as a new phenomenon.

By: Lucas Ng

Lucas Ng — Tue, 14 Apr 2009 05:37:13 +0000

Scary times, but also hilarious times.

Last week on a whim I typed in “internet banking” into Twitter search and got pages of ranting, furious customers. Same thing with any ISP brand – the tweets made Whirlpool look like Disneyland.

Companies are monitoring Twitter as impromptu brand surveys, (eg. 54% tweets mentioning your {insert brand} were negative vs. positive) because as the Motrin people found out, Twitter is a massive brand amplifier and sometimes you can’t just ignore or deflect criticism.