Comments on: How Vegemite blew it

By: brettreasure

brettreasure — Wed, 30 Sep 2009 05:11:42 +0000

Hi Tim and others,

Vegemite: The Movie (the background to the iSnack launch.) http://bit.ly/w6uyO

Hope you like it.

bret

By: Terry Macklin

Terry Macklin — Wed, 30 Sep 2009 05:02:45 +0000

A very cynical attempt at “targeting young”! Hope someone gets fired for that…

By: iSnark

iSnark — Wed, 30 Sep 2009 04:42:00 +0000

iLols2.0 – secret Vegemite market research video…
http://www.youtube.com/watch?v=DlyX3PL82xM

By: MrM

MrM — Wed, 30 Sep 2009 03:59:50 +0000

For all those hating on iSnack 2.0 – check out our site: http://epicfailstore.com

We’ve dedicate an EPIC FAIL t-shirt to the new brand : )

By: Isaac

Isaac — Wed, 30 Sep 2009 02:32:26 +0000

Two months supply ready with the iSnack name will become collectables before the new name is launched.

By: Oz

Oz — Wed, 30 Sep 2009 02:23:56 +0000

Surprise, surprise. Kraft ready to consider renaming the new product :

http://www.smh.com.au/business.....-gbwt.html

By: C K Cash

C K Cash — Tue, 29 Sep 2009 21:55:55 +0000

Jules, interesting that you say about the samples at the footy…I think they did something like that again for the Grand Final…also they had Lehmo (Wil & Lehmo that used to be on MMM) announcing the name during the Grand Final TV broadcast…

Free samples like that remind me of when they release “Mother”…boy did that suck big time…awful stuff

By: dargent

dargent — Tue, 29 Sep 2009 20:59:55 +0000

iDaft.2.0.P/L

By: rose

rose — Tue, 29 Sep 2009 18:31:52 +0000

there’s another great take on the new product by the kraft brand over at the naming & branding blog “on the button.” worth a look: http://translate.google.com/tr.....rro.com%2F

By: David@luvyawork

David@luvyawork — Tue, 29 Sep 2009 12:36:12 +0000

Oh yeah, people will talk alright.

Once the chatter fades though, all they’ll be left with is shit sandwich.

By: Fraser

Fraser — Tue, 29 Sep 2009 10:41:39 +0000

Don’t know whether to laugh or cry. Laugh at the thought that this name didn’t get tested or cry that its another half assed pr stunt to get ‘people talking’. Either way its a sad state of affairs for marketing in Australia.

By: Simon van Wyk

Simon van Wyk — Tue, 29 Sep 2009 07:51:58 +0000

Always avoid v1.0 of any product. Everyone knows that wait till 1.3 at least.

By: Jules

Jules — Tue, 29 Sep 2009 07:39:27 +0000

Seems the majority of ppl aren’t a fan of the product/taste either >>> whilst walking along the MCG concourse 2 hours after the Pies v Cats Preliminary Final, i noticed the ground was littered with free samples that had barely been touched.

By: C K Cash

C K Cash — Tue, 29 Sep 2009 03:41:44 +0000

I would hate to think what iSnack 1.0 and iSnack beta would have been like

By: Renee

Renee — Tue, 29 Sep 2009 03:36:59 +0000

Wow… If we didn’t already know that Vegemite had a new product out, we all do now!

The awareness this name has created has been huge – i just hope people don’t boycott the product in despite of the name…. that would be mean!

I like the name. It’s a snack, my snack and its Vegemite’s second product… isnack 2.0.