Huggies launches Christmas offensive
Kimberly-Clark’s Huggies brand is trying to get Australian mums into the Christmas spirit early, with a new TV and online campaign created by Ogilvy.
http://youtu.be/lFp96SShSsc
The campaign includes an iPhone app and eBook to promote limited edition products featuring Christmas designs. The app allows mothers to take a photo of their babies, decorate it with Christmas accessories and send it to friends and family with a message.
Credits:
Art Director: Nic Cogels
Copywriter: Siobhan Fitzgerald
Creative Director: Russell Smyth
Producer: Claire McDonald
Account Director: Danielle Palmer
Director: Tim Gibbs (8com)
Producer: Emma Friend (8com)
Digital Display & App (Ogilvy)
Producer: Lyza Faylona
Head of Digital Strategy: Damian Damjanovski
Digital Creative Director: Brian Merrifield
Designer: Sonny Nguyen
Account Director: Danielle Palmer
