Huggies uses Mickey and Minnie Mouse to launch new product range in Disney tie-up
Disney has teamed up with Kimberley-Clark brand Huggies in a campaign to launch a new type of Nappy-Pants.
Created by Ogilvy Sydney, a 30 second TV ad called ‘keeping little groovers moving’ demonstrates the flexible-style nappies aimed at ‘active’ babies.
https://youtu.be/NI4FBR6PqW4
The commercial features Disney’s Mickey and Minnie Mouse, who were chosen following a social media survey which asked who would be best to feature on Nappy Pants.
Irene Anast, marketing sector leader of the Baby and Child Care Division at Kimberly-Clark, said the pair were ideal to promote the product.
“Being such well-known active characters, it seemed the perfect fit to feature Mickey and Minnie on the product and in the commercial,” she said.
Ogilvy Sydney group account director Sarah Goaley said the advert was created in collaboration with Disney’s animation team.
“It was a pleasure to….witness their creative process to bring the iconic Mickey and Minnie to life around our little groover. We are delighted with the final spot,” she said.
Huggies Nappy Pants will also launch an online competition to coincide with the TVC, encouraging mums to record their ‘little groover’ and use the hashtag ‘#nappypantsdance’. All participants will enter the draw to win a $5,000 Disney party pack.
The spot will appear on shows such as Masterchef, Reno Rumble and Love Child, and will be supported by digital communications on Huggies Facebook, Instagram, Youtube and websites.
Credits:
Russell Smyth, Creative Group Head, Ogilvy and Mather
Carolyn Diamond, Senior Copywriter, Ogilvy and Mather
Bettina Clark and Kate Shearer, Art Directors, Ogilvy and Mather
Alison Chambers, Senior Producer, Ogilvy and Mather
Sue Hind, Senior TV Producer, Ogilvy and Mather
Renee Nadin, Junior TV Producer, Ogilvy and Mather
Scott Chalcraft, Business Director, Ogilvy and Mather
Sarah Goaley, Group Account Director, Ogilvy and Mather
Jacinda Tree, Senior Account Manager, Ogilvy
Josh Fardell, Account Executive, Ogilvy and Mather
Nick Robertson, Director, ONE20
Josh Jenkins, Supervising Producer, ONE20
Disney Animation: Walt Disney Animation Studio
Post: Method Studios
Sound: Rafael May
This is amazing I was holding back tears. Reminds me of why I got into this industry. Fresh, relevant and crafted to a level I haven’t seen since Bravia ‘Balls’ or dare I say since well before that.
Top marks, really amazing stuff. Really.
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Cartoon charicters on diapers is not news
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how many agency producers???!!!! how many suits????!!!!
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not
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I get it for some ads. This is not one of them.
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Holding back tears, then.
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How do you even pronounce Ogilvy?
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