-
Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Hungry Jack’s hits back at junk food advertising shame award: ‘we don’t target kids’
Hungry Jack’s has hit back at a group of parents who have accused the burger chain of using digital media to target children.
The brand, which changed its slogan from ‘The burgers are better’ to ‘Makes it better” earlier this year as part of a plan to improve its nutritional credentials, was yesterday named in the Parents’ Jury’s Fame and Shame Awards for marketing junk food to children through its ‘Makes it better’ app.
In a short statement, Hungry Jack’s told Mumbrella: Hungry Jack’s does not have children as part of its core target audience and accordingly, the smartphone app is not aimed at children.”
“The app rewards Hungry Jack’s customers by offering better value and it features an industry first nutritional calculator to help people make more informed decisions about what they choose to eat.”
The other brand to be singled out for using internet marketing to target kids by Parent’s Jury was Chup Chups, while Kellogg’s was deemed guilty for using traditional media to encourage pester power.
-
-
Email Newsletter
-
Follow @mumbrella
-
-
Dr Mumbo
Latest Comments
- jacqueline lunn on Hoopla stays silent on reader donations and ad income despite promise of ‘transparency’
- Wil on A happy ending at Sky News
- MaryMagdalene on Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
- Encyclic! on Dualis sunroof leads to relationship breakup in new Nissan ad
- AC on Dualis sunroof leads to relationship breakup in new Nissan ad
- just saying on House Rules falls to 687,000 for Seven
- Peter Rush on Going cold turkey on an agency addiction
- just saying on Shine Australia to produce Australian version of Embarrassing Bodies
Latest Jobs- Biddable Media Manager
- Biddable Media Executive
- Media Implementation Planner
- Client/Account Director Ref 6470
- Project manager/studio manager Ref 6471
- State Manager – NIKE NSW
- Account Director – advertising/integrated/experiential Ref 6472
- Campaign/Account Manager Ref 6478
- Junior/Mid Designer/Artworker Ref 6476
- Client Manager – x2 Ref 6485
F.Y.I.
- Easy listening smoothfm celebrates first birthday this week
- Twentieth Century Fox appoints new sales director Kerry Morelli
- AANA launches AdWatch guide to community standards
- MBThree wins toy makers Moose Enterprise
- Ex Wiggle Sam Moran stars in DMCI-created shorts
- OMD Word promotes communications directors to head OMD Word in Sydney
- Keep Left PR signs Scotch Malt Whisky Society account
- Quiip creates new operations director position
Most Discussed
- Ladies, could we shut the **** up?
With 114 comments - You don’t need money to make video
With 65 comments - 7-Eleven says no to coffee snobs
With 62 comments - Why ladies shouldn't shut the **** up
With 59 comments - British PM has sex with pig in ad campaign for Foxtel's arts channel Studio
With 51 comments - Encore on tablet: ‘massive mistake’ or ahead of the curve?
With 34 comments - An answer for Adam: What's the future for creatives?
With 33 comments - Foxtel apologises for 'lapse of judgement' over bestiality billboard and takes it down
With 32 comments
- Ladies, could we shut the **** up?
-
RSS



Comments
23 Nov 12
1:38 pm
So the toys from the Wiggles Movie, Rugrats and The Muppets they gave away were for adults? Regardless of the smart phone app they obviously target children with their meals. Why so defensive about the app? Is it only appropriate when it’s blatant?
Now excuse me while I go away and play with my AFL Kids Club finger puppets I picked up at Hungry Jacks.
23 Nov 12
2:16 pm
They had giveaways of The Muppets and i missed out! Bugger, that teaches me for not watching kids programs!
23 Nov 12
4:00 pm
TBH the only advertising of theirs I’ve seen online and on TV have been very late-teen young-adult oriented – what kind of parent is buying their child a smartphone and letting them use it unsupervised? The app isn’t even disguised as a game or anything.
23 Nov 12
4:36 pm
Targeting lollies at kids… outrageous!
23 Nov 12
10:52 pm
What a load of crap. They absolutely target kids…they have a budget set aside just for it and no doubt research it as well. So having a pirate or fairy party at not Hungry for Jack’s is for adults too? Btw, makeshitbetter didn’t, so now their brains trust have gone back to using what wasn’t broken aka…the burgers are better and not just that, a 2012 version of the 1990′s food porn followed by the slow mo eye rolling enjoyment shot campaign (youtube if you don’t believe me…just better talent and production now)everything old isn’t new again, it just means no one can come up with a BETTER idea and after months of negative comps, why not? New Ceo didn’t work, new agency didn’t work, new strategy didn’t work and that’s because nothing was broken, just mr 2 ic with his tiny misogynistic pov.
26 Nov 12
11:48 am
To be fair to them – their burgers really are better than at Maccy D’s.