Ice Break pits guitar solo against drum solo in drag race
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 XY Ford GT Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat, and in particular Mat Abet and the team for tirelessly keeping up with all the enthusiastic fans.”
Credits:
- Client Credits
- David Waugh – General Manager, Marketing
- Jenni Booth – Marketing Manager, Beverages
- Janice Maree – Senior Product Manager, Ice Break
- Kimberley Dixson – Marketing Assistant, Beverages
- Agency: The Monkeys
- Executive Creative Director: Justin Drape/Scott Nowell
- Creative Director/Partner: Micah Walker
- Digital Creative Director: Jay Gelardi
- Art Director: Jed DePyper
- Copywriter: Carlos Savage
- Producer: Jade Wannell
- Client Services Director: Dan Beaumont
- Content Director: Gini Sinclair
- Senior Content Manager: Kate Behne
- Director: The Glue Society – Matt Devine
- Executive Producer: Michael Ritchie
- Production Company – Will O’Rourke
- Head of Projects – Josh Mullens
- Producer – Adrian Shapiro
- DOP – Stephan Duscio
Good that the agency had fun I guess..
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Love it!
Bang on brand and the audience will love it. Shouldn’t feel bad about
having fun either. Good on ya Monkeys.
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Like
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