Dr Mumbo

If…

Dr Mumbo has found it difficult to miss Dr Karl Kruszelnicki’s promotion of the government’s Intergenerational Report.

Dr Karl challanege of change

As a marketing exercise, it’s a decent strategy to find the world’s most loveable science advocate to sell the subject matter. Dr Mumbo is sure that many more ordinary people have read the report than otherwise would be the case.

But Dr Mumbo notes that Dr Karl may now be having some doubts about his involvement, or so the Sydney Morning Herald suggests.

However, can you spot the one small word that changed in the story between last night…

FullSizeRender (3)

…and this morning?

DR Karl smh intergenerational

One word makes a lot of difference, doesn’t it?

He clears matters up with the ABC a little today…

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.