Comments on: If this is a Gold Lion then the jury knows nothing about Twitter (Oh look, they don’t)

By: Jared Quinn

Jared Quinn — Sat, 10 Jul 2010 16:33:18 +0000

In response to Skippy’s comment:

“I remember the initial campaign and the link to a Flash website. If you are a client and wish to use an agency to help you with a digital campaign; here is a little helping hint for you: Check an agencies website and if it is a ’skip intro’ Flash website – be very very wary…”

While the digital agency who did the implementation may have a flash based website now, they didn’t at the time of the campaign (August ’09 from memory). The flash site the campaign used and the way it worked was entirely driven by the creatives at Droga5 behind the campaign.

By: Jared Quinn

Jared Quinn — Sat, 10 Jul 2010 16:28:19 +0000

In response to the people asking about sales lift/client results (Andrew) and the campaign’s effectiveness as PR.. I believe it did work overall as a campaign to raise awareness of V Australia’s introduction of it’s LA – Sydney service.

I must admit while I never liked the use of social media in this campaign – it did use it purely as a gimmick it did attract a fair bit of attention. Enough so that the the servers used to initially host it were unable to cope with unexpected traffic at various stages – which was entirely re-engineered for the second phase (bringing 3 Americans to Sydney to tweet, exactly the same campaign but targeted at the US audience).

[Disclaimer: I was a freelance developer working for a digital agency contracted by Droga5 to do the technical implementation behind this campaign]

By: Luc

Luc — Mon, 05 Jul 2010 04:15:47 +0000

IAB? Pffft! That’s like the logies.

By: Luci Temple

Luci Temple — Fri, 02 Jul 2010 07:48:50 +0000

Interesting discrepancy in the numbers:
Video cites 116,663 visitors to the website in three weeks;
Award entry says 67,000 visitors/ 55,000 unique visitors/175,000 page views.
That’s quite a difference… are figures self reported?

By: troilus72

troilus72 — Tue, 29 Jun 2010 03:50:10 +0000

Boring Campaign I don’t care what a bunch of peope in LA tweet about.

By: Skippy

Skippy — Sun, 27 Jun 2010 06:11:34 +0000

I remember the initial campaign and the link to a Flash website. If you are a client and wish to use an agency to help you with a digital campaign; here is a little helping hint for you:

Check an agencies website and if it is a ‘skip intro’ Flash website – be very very wary…

By: Australian with previous digital lion.

Australian with previous digital lion. — Fri, 25 Jun 2010 04:02:50 +0000

…. historically in print, direct or media maybe. Lately in Promo.

TV, not really, cyber nope.

By: Annoyed.

Annoyed. — Fri, 25 Jun 2010 02:19:53 +0000

Well, an awful lot of us here have won Lions with work that worked.

The wonderful thing about the hype video is that is very easily covers up work that doesn’t.

It’s scam, just scam with a nice video.

By: Beat it

Beat it — Fri, 25 Jun 2010 01:34:33 +0000

Tim would be too scared to speak to Dave Droga – especially with that new combover.

By: Australian with previous digital lion.

Australian with previous digital lion. — Fri, 25 Jun 2010 01:30:54 +0000

Notice to all Expert Digital Social Interactive Wonderboys.

Put up or shut up.

This year, 1 bronze in Cyber, D5.

Do better, put you name to it and then be critical. Until then, get over yourselves and back to work.

Cyber is a wide open category generally untouched by the excellence of TV and print. Apply some great thinking and strategy, add some excellent craft and relevant use of media and we’ll clean up.

By: Annoyed.

Annoyed. — Fri, 25 Jun 2010 00:55:48 +0000

You could always, you know, call one of the schools involved – they’re all listed on the website.

See just how long the project took, and see how they felt when the project was stopped.

By: Soccerooligans

Soccerooligans — Fri, 25 Jun 2010 00:05:42 +0000

Someone think of the children

By: Innocent until proven guilty

Innocent until proven guilty — Thu, 24 Jun 2010 23:01:16 +0000

Tim you need to contact David Droga to clear these case studies up.

By: Anon

Anon — Thu, 24 Jun 2010 22:56:42 +0000

@annoyed … well sleuthed.

If I had a dollar for every time I’d heard “but it’s all about the big idea” … well I too would have a million.

Yes it was a big idea. Yes it was a case video that was superbly crafted.

Yes the programme was suspended within months of its launch.

Clearly Cannes is all about the big idea and the selling of that idea. Advertising on the other hand is (or should be) about selling the clients product, service or brand.

By: a creative

a creative — Thu, 24 Jun 2010 22:52:29 +0000

i mean “don’t hate the playa, hate the game”