Opinion

If you don’t like the Ad Standards Board ruling, ignore it

August 10, 2010 9:27

by Tim Burrowes

Good to see that Pharmacare Australia, the company behind Brut, takes its responsibilities to the Advertising Standards Board seriously.

A month after a complaint was upheld against its “Brut Code – spot and share” ad by the ASB, the TVC is still on the brand’s YouTube channel.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics ad Ad Standards Board Advertising Advertising Standards Bureau Brut Pharmacare

Comments: 4

David 11 Aug 10

the Brut spot is still running on pay TV too

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Anon 11 Aug 10

Hilarious! What a lame ad!

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DF 12 Aug 10

The TV version has been re-edited to take out the shot of the Mustang pulling up. You now only see it stationary, hence no ASB problems with the non-seatbelt-wearing guy sitting on the back. The broader problems remain, of course!

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Pepe Sanchez 17 Aug 10

Nope, ad’s gone now

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If you don’t like the Ad Standards Board ruling, ignore it

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