Opinion

If you haven’t got a PR angle, try a stunt

Fair to say that the challenge of getting cut through for press releases gets tougher every day. Things sent to us in the office in the last three days:  

  • Two singing soft toys
  • A cheap blonde wig
  • Three bottles of wine
  • A pair of slippers
  • A dressing gown labelled “cheap and easy”
  • a tambourine

It makes me nostalgic for the days when all I had to worry about was my unopened email mountain.

PR stuff mumbrella

Tim Burrowes

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