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Opinion
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
How reliable are radio ratings?
In this guest posting, Jason ‘Jabba’ Davis wonders how accurate radio ratings can be, since the data is collated from handwritten diaries.
So, the radio ratings season gets underway tomorrow. After a well-earned break, Australia’s commercial radio stations will renew their obsession with figures to see how many of us are listening. Are they winning or losing the ratings war?
The much feared radio survey is the only way to measure the success or failure of a station’s playlist, talent, promotions or even good old Black Thunder crosses. With six-figure salaries riding on the make-or-break nature of ratings, just how accurate are Australia’s radio survey results?
If you only watch one video today…
You know how sometimes you just can’t understand why someone doesn’t have a more dazzling media career?
This is not one of those times.
(Hat-tip: Joe Hildebrand)
Update: And while you’re at it, here’s a bumper second video:
November 5th, 2009 at 4:21 pm
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Comments
5 Nov 09
4:29 pm
What the hell was that?
5 Nov 09
4:32 pm
I bet he watches it every day too.
5 Nov 09
4:32 pm
Wow. What else can you say, but, wow.
5 Nov 09
4:34 pm
I was half expecting him to be playing volleyball with Maverick towards the end there…
5 Nov 09
4:35 pm
I love at 0.33 how the guy next to him looks like he’s fallen asleep mid dicussion!
5 Nov 09
4:35 pm
I am so turned on right now, dumplings…
5 Nov 09
4:36 pm
This is hilarious! It’s like a video that a proud mum would have produced for a 21st party!
5 Nov 09
4:38 pm
If he busted out a saxophone solo in faded, cut off jeans he could have redeemed himself.
5 Nov 09
4:39 pm
Um… ? I think I feel a little ill now…
Clearly the video presentation, while not my cup of tea, is artfully crafted to sell himself to his target market exactly as expected.
5 Nov 09
4:41 pm
why is the Blockbuster gameshow grid in the background at the beginning?
5 Nov 09
4:41 pm
“youngest ever” what?
5 Nov 09
4:41 pm
i nearly wet myself with glee over this.
the “simply the best” and “top gun anthem” combo is a work of pure genius. bravo.
5 Nov 09
4:43 pm
I particularly like the way it documents his rise from chubby schoolboy to chubby politician.
Also, youngest ever what?
5 Nov 09
4:44 pm
OH WOW. what a wank.
5 Nov 09
4:44 pm
Will he ever make it to Mayor???
5 Nov 09
4:44 pm
When the Top Gun music kicked in I new that the second part of that showreel was going to be something special.
Nick Adams you can be my wingman anytime!
5 Nov 09
4:45 pm
Fearless was my favourite.
5 Nov 09
4:46 pm
@scott — he’d come back and say: “BULLSHIT, rhodie. you can be mine.”
5 Nov 09
4:47 pm
I don’t think YouTube got it right when they said this Nick Adams video was related! There clearly wasn’t any stripping involved in the original…
http://www.youtube.com/watch?v=_to9wcZ89f0
5 Nov 09
4:49 pm
I think I’m in love (because absolutely nothing says “driven” quite like a wall calendar…)
5 Nov 09
4:54 pm
holy crapballs, there’s an american version, too: http://www.youtube.com/watch?v=prIBTq6oCdQ
5 Nov 09
4:54 pm
That was the longest 3 minutes and 35 seconds OF MY LIFE.
I feel so dirty.
5 Nov 09
4:56 pm
Tim/Dr Mumbo
You MUST MUST MUST get him on the Mumbo report, podcast and newsletter – it will be the most popular EVER.
5 Nov 09
4:57 pm
Bell-end
5 Nov 09
4:58 pm
Jesus, fair effort’s gone into this.. Not sure what else to say.
Actually- how the scene cracking on to the blonde @ 3:10?
5 Nov 09
5:05 pm
For an inspirational speaker – he don’t say so much…
5 Nov 09
5:05 pm
I love how at 1.18 he has included a news clip where at the bottom it reads “council questioned over spending ratepayer money”.
Who knew that you should include moments of being interrogated over the misuse of the public purse in your promo material?
Hilarious. I want one.
5 Nov 09
5:09 pm
can’t.watch.full.video. too painful.
5 Nov 09
5:13 pm
Also LOVE the fact that the word INNOVATIVE is scrawled across the screen as he reaches over to feel up some blond chick.
Superb.
5 Nov 09
5:15 pm
And he’s taking on the U.S. http://nickadamsinamerica.com/ “Sometimes it takes someone on the outside to tell you what you are like on the inside” Incredible!
5 Nov 09
5:16 pm
Paris Hilton of Ashfield Council ?
5 Nov 09
5:19 pm
He’s my hero.
We clearly need to get him onto solving the climate change issue. Given he will have done that by lunchtime he will be able to get onto sorting out the Middle East peace process in the early afternoon and probably be in a position to do requests some time just after tea.
If only there were more pricks, I mean Nicks, like him the world would be a better place.
5 Nov 09
5:21 pm
@Chris Walton: *nods*.
5 Nov 09
5:32 pm
I vaguely remember this guy from my days at “the celebrated University of Sydney”. A beige suit jacket and aviator sunglasses were his trademark if I recall… and, obviously, delusional self-importance.
VOTE #1 NICK ADAMS FOR US PRESIDENT.
5 Nov 09
5:36 pm
Watch his American ones also – gold.
And I quote -
“The first time I heard him speak, it brought tears to my eyes” – Dianne Benjamin
I bet it did Dianne, I bet it did.
5 Nov 09
5:38 pm
I think him mum made it. Damn iMovie.
5 Nov 09
5:42 pm
oh no i pushed the US version to 41 views on Youtube… can i hit “back” and reverse my view?
5 Nov 09
5:42 pm
Where was that last super, the clincher: KNOB
5 Nov 09
5:46 pm
Finally, Ricky Gervais might have a new project.
Someone get this to his people please.
5 Nov 09
5:58 pm
I want to have his baby. And I’m a bloke!
It’s worth watching just for the shot of him that accompanies the word ‘Charismatic’.
I notice the reel didn’t feature the description, ‘Ethical’ – I doubt very much that he owns the copyright on the songs. When he’s in court, fighting a breach of copyright charge, I’d love to see him try to show this reel in his defence.
Given that he’s supposedly a gifted speaker, it’s rather strange that we didn’t hear a single word from him.
5 Nov 09
6:01 pm
On his site is says “Sometimes it takes someone on the outside to tell you what your like on the inside”.
So with that in mind might I hazard a guess that he is a little gassy and bloated on the inside by the look of him.
Also it says on his site…”In 1993, at the age of 9, Nick’s parents sent him to travel alone to Europe…”
Yes….i’m sure they did.
5 Nov 09
6:19 pm
wow. just…. wow.
5 Nov 09
6:45 pm
@ 1:48 – FROM THIS > TO THIS
He looks exactly the same. Some porky little schoolboy in a cheap suit dribbling cack into a microphone.
5 Nov 09
6:48 pm
@ 2:29 – Charitable? Why, because he left a mouthful of food for someone else?
5 Nov 09
7:38 pm
Holy crap I just watched the American one…
“Hearing him speak made me want to join the Marines…”
Man, I understand, just watching his reel makes me want to shoot people too!
5 Nov 09
8:00 pm
If he’s such a great speaker why don’t the actually show some MC footage on the reel?
5 Nov 09
10:22 pm
This video made my day; thank you Mumbrella! Can anyone shed light on what he is the youngest ever for?
5 Nov 09
11:35 pm
unrelated, by reevesy’s pic is just too good
http://1.bp.blogspot.com/_kvF9.....hammer.jpg
6 Nov 09
9:28 am
Looks like his constituents are on to him: http://inner-west-courier.wher.....ike-borat/
6 Nov 09
10:02 am
Tim…surely there must be a little competition in here somewhere?
Personally I’d like to see the very best suggestion for ‘Youngest ever…” with a Nick Adams related prize going to the best ‘creative idea’. Or who can be the first person to contact Nick and find out exatly what he is the youngest ever of? Actually…i’m getting on the phone to him right now. Hold this space…
6 Nov 09
10:19 am
Times when mUmBRELLA comments fail:
It says “Youngest ever deputy mayor” at the beginning and the end, while hilarious, clearly just refers to this, people. *sigh*
6 Nov 09
10:37 am
i choose to ignore that. Plus he has really thin lips and you know what that means…
6 Nov 09
11:04 am
From the bio: “Nick emailed as many organisations and individuals across the United States as possible he deemed suitable, based on Google Search Results”
It never made much more sense to my role as an SEO… wonder what did he type for the search @ Google?
1. borat boot camp
2. how to cash in on some speaker tour
3. oz fans in the US
What do you think?
6 Nov 09
11:13 am
I have two things to say on this.
1. The use of a song with “speak the language of love like you know what it means” in a promotional showreel is not something I would have suggested was a particularly good idea.
2. This reel does not have anywhere near enough baby kissing in it.
Apart from that, this is truly one of the most on-message showreels that I have ever seen. If I could work out what the message was. Which I can’t.
6 Nov 09
11:34 am
ahahha I remember this douche. he studied media at syd uni and always wore collared shirts or suits to class. He was the most arrogant, pretentious, insufferable wanker. EVERYONE disliked him, including the lecturers.
He also went to trinity grammar where he was equally a tosser. I’m sending this clip to all of our year group as they all hated him.
6 Nov 09
11:49 am
Absolute gold……if only he captured his US tour on film.
6 Nov 09
12:29 pm
Steve Stevens throwing it down on the axe. oh. yes.
6 Nov 09
12:38 pm
Sounds like a delightful fellow. I like his pigeon plan.
http://en.wikipedia.org/wiki/M.....troversies
6 Nov 09
12:51 pm
He can be my wingman anytime…
Sublime.
6 Nov 09
1:44 pm
Well some must like him because he was voted in – just proves how gullible people can fall for a spiv. How can he be an Australian patriot but then suck up to the US??? Brilliant work Tim for bringing this to our attention!
6 Nov 09
1:46 pm
I don’t know that I’ll be able to get up from my desk without giving away my real size after seeing that.
6 Nov 09
1:47 pm
Please, please, please get him on the Mumbo report!
6 Nov 09
1:48 pm
I suspect that this is one of many more to come …can hardly wait … though he’ll be hard pressed to think of any less humble tunes!
6 Nov 09
1:49 pm
Confident, Brilliant, Talentend and Sucessful … so successful that he can’t afford copywriters that can spell successful?
6 Nov 09
1:49 pm
Hope he gets nabbed for music copyright violation.
6 Nov 09
2:09 pm
The greatest media personality we’ve never heard of…
6 Nov 09
2:26 pm
“The best speaker I’ve heard in 15 years” – Man who just awoke from 15 year coma
6 Nov 09
2:34 pm
Hat-tip to DB for this brilliance (from Wikipedia):
“0In October 2006, Cr Nick Adams was “formally condemned by fellow councillors after racking up thousands of dollars worth of phone calls and Cabcharges for personal benefit.”
In November 2005, the Deputy Mayor, Nick Adams, called for the eradication of pigeons from the municipality as a way of preventing the spread of so-called ‘bird flu’. His motion was met with a combination of disbelief, laughter, and subsequent national notoriety. Councillor Marc Rerceretnam was widely quoted in response: “The mind boggles when I think of Ashfield pigeons flying to the border of Ashfield and stopping directly at the border, saying “oh no, that’s Canterbury, I can’t go into there” and flying back in again. I mean this, this is, what exactly is this motion trying to do?”. The motion failed.
In 2006, former Deputy Mayor, Nick Adams, denounced multiculturalism on national television only to be condemned by the community and the Ethnic Communities Council of NSW.”
6 Nov 09
2:41 pm
This young man is clearly SMOKING CRACK. And then charging it to the Council’s credit card.
http://en.wikipedia.org/wiki/M.....troversies
6 Nov 09
2:45 pm
Sadly, I live in his electorate. When I first heard him speak it brought tears to my eyes as well … as I started to puncture my eardrums with a blunt pencil!
But Nick did rise above his upbringing. Trinity Grammar from K1 to Year 12. Sydney Uni. European trips at age 9. Sounds like the kids I used to knock-about with.
But Chris W … how can Nick solve climate change when it doesn’t exist as it is simply a left-wing conspiracy as Nick is quick to point out.
Some of his letters to the editor in The Inner West Courier are an hysterical read – except he actually believes what he says!
From what I can gather Ashfield Council hasn’t run as smoothly in ages since Nick has been in the good ol’ US (still taking his councillor’s fee I’ve heard), so who needs Australia’s youngest ever Deputy Mayor after all. (And see what you end up with when the Labor councillors fight with The Greens!)
6 Nov 09
2:52 pm
I just love this section from wikipedia:
http://en.wikipedia.org/wiki/M.....troversies
“In November 2005, the Deputy Mayor, Nick Adams, called for the eradication of pigeons from the municipality as a way of preventing the spread of so-called ‘bird flu’. His motion was met with a combination of disbelief, laughter, and subsequent national notoriety. Councillor Marc Rerceretnam was widely quoted in response: “The mind boggles when I think of Ashfield pigeons flying to the border of Ashfield and stopping directly at the border, saying “oh no, that’s Canterbury, I can’t go into there” and flying back in again. I mean this, this is, what exactly is this motion trying to do?”. The motion failed.”
6 Nov 09
2:53 pm
oops. sorry walach beat me to it *sheepish grin*
6 Nov 09
3:20 pm
He’s the real life David Brent of Australia…. he’s the BEST!!
6 Nov 09
3:21 pm
This is amazing.
I love at 0.30 he has filmed himself talking to himself in the mirror. His favourite/most receptive audience I assume.
6 Nov 09
3:34 pm
Fearless.
Dynamic.
Charismatic.
I mean, thats an inspirational mix right. C’mon guys, lay off Nick. He’s just havin a good old Aussie Go AND WRITING A BOOK ABOUT THE GREATNESS OF AMERICA? WTF?
6 Nov 09
3:37 pm
Iceman: Your a real cowboy Nick.
Nick Adams: What’s your problem, Kazanski?
Iceman: You’re everyone’s problem. That’s because every time you you make a speech, you’re unsafe. I don’t like you because you’re dangerous.
Nick Adams: That’s right! Ice… man. I am dangerous.
6 Nov 09
3:40 pm
I humbly put forward this gem: http://www.youtube.com/watch?v.....vie_player
6 Nov 09
4:05 pm
I wonder if he requested a flyby on the tower when he flew into the states?
6 Nov 09
4:23 pm
Chuck Norris has a Nick Adams poster
6 Nov 09
6:13 pm
It great to see 79 people watching what NIck Adams is doing . GET A LIFE YOU LOSERS!!
6 Nov 09
8:53 pm
And… Then it was 80.
7 Nov 09
1:17 pm
Learn to count arty; 81 with you.
8 Nov 09
1:24 am
Wha a douche, check out all the canned applause tracks laid down when he is public speaking. Cringe worthy.
9 Nov 09
11:24 am
What a complete prick
9 Nov 09
12:29 pm
bwahaha that just made my day
i particularly liked “youngest ever” and “top gun”
9 Nov 09
3:34 pm
Alas, the first video has been taken offline by the owner.
9 Nov 09
4:08 pm
You think that’s bad, try this one:
http://maxwalker.com.au/maxxing_introduction.shtml
I love the line “it’s not powerpoint”… said as if it could almost be powerpoint… riveting.
11 Nov 09
1:59 pm
ahahha he’s been pooned.
http://www.dailytelegraph.com......5795345562
18 Nov 09
1:10 pm
Australia’s very own Borat! I guess that would make him ‘Bozza’.
20 Nov 09
2:01 pm
the first video has been removed from youtube “by the user” but saw the second.
did his mum make it?
20 Nov 09
5:13 pm
Sharon, I’m not sure parole is up yet.
23 Nov 09
6:00 am
Hey, look at this guy’s latest speech….
http://www.youtube.com/watch?v=JoSx4DQyMtc
He might be eccentric, and it pains me to say it.. but you got to hand it to him… he is an amazing speaker… not something we have much of here Downunder…
23 Nov 09
7:14 am
Sadly this guy thinks Australia is famous for its platitudes and not its platypus. IIf he loves America so much he should stay there!
Of course Nick is still taking his Councillor’s allowance while he sends his apologies from his barn-storming US tour – it’s such the American thing to do.
Sadly he’ll be back for the December 3 Ashfield Council meeting. It may be worth coming along, as I’m sure he’ll speak in thunderously glowing terms of how opening a 24/7 Drive-Thru McDonald’s will only enhance the heritage suburb of Haberfield by turning it into a beacon of democracy and a hallowed port of safety in these dark times from the first moments of when the warming glow of the golden arches is first allowed to flicker, drawing thousands of liberty-loving burger eaters to gather at 2am in the carpark.
24 Nov 09
6:17 am
Ah, the loss of oratory in Australian politics… did u see him swagger up? What a speech!!
This guy reminds me of old style politics, like back in the 70s and 80s…
I say bring this guy in- gifted speaker, colourful personality- could you imagine him in question time!! …
24 Nov 09
9:15 am
Be very, very careful Tammy – just in case you get what you wish for.
24 Nov 09
11:08 am
@John Grono But are you saying that you don’t care whether our politicians are great orators? I mean, come on, he does have an extraordinary gift- politics is all about the gift of the gab…. not one of our past or recent Australian politicians have had these kind of oratory skills… and here is some young guy- how old is he? 26, 27? doing it… and why don’t we have so-called stump speeches here?
I think in general in Australian politics with the loyalty to a party, we seem to not give a stuff about public speaking here.. look at Rudd, Howard, Turnbull.. none particularly talented… we just vote the way we always have. Maybe it says soemthing about our culture… a gift of speaking in a place like America probably propels you into the big stage, here, we just don’t seem to care….
24 Nov 09
11:24 am
I am merely saying content presiding over style. Hey, Hitler was a great orator … I don’t want his ilk in parliament. (Mind you, I agree the quality of political debate is crap! Bring back Fred Daly et al.)
24 Nov 09
1:17 pm
I think, as the French might say, this bloke is farting above his arsehole.
24 Nov 09
6:25 pm
If more Australian politicians spoke like this guy, we might actually transcend the whole I am Labor, I am Liberal… I agree about him staying in America- for his own sake- I’d say his talents are far more appreciated in their culture and political system than ours… no wonder he’s over there…
27 Nov 09
11:59 am
Do men at work know he is using their song? Never ‘eard of ‘im
27 Nov 09
12:01 pm
MInd you he does appear to have put on a bit of weight recently – this is what I found when I searched on Google
http://www.nickadams.biz/
27 Nov 09
12:11 pm
LMFAO Gavin. I wonder if he will use that look at the next Ashfield Council meeting on Dec 8.
27 Nov 09
1:27 pm
I want to join the Marines.
27 Nov 09
3:54 pm
@john grono Wait, this feller is STILL on Ashfield Council? Despite PigeonCabchargegate ?
27 Nov 09
4:32 pm
Well Gavin, more on the payroll than the council since his barn-storming US tour commenced as he hasn’t been to something like the last seven council meetings. But I have it on good authority that he will be back for the December 8 council meeting so that he can continue the Americanisation of our lovely heritage suburb of Haberfield by voting in favour of the opening of a 24/7 drive-through McDonald’s.
28 Nov 09
4:17 pm
Hey John Grono, this guy has really got up your nose. Are you just a leftist that hates America and corporates, or do you want to be on the Council for something?
The guy is in his early twenties, with clearly a lot of talent, trying out a few different things. Build a bridge. Go watch that speech again. Then Google it. The US media are calling it the “greatest speech by an international on American soil, since Churchill’s Iron Curtain.” This guy represents your municipality. You should be proud, not tall poppy cutting and jealous.
And anyway, if you are pushing a political barrow, don’t do it here through this forum. Run against the bloke or something.
28 Nov 09
5:23 pm
Yep … the greatest politcial speech since he declared Ashfield a pigeon-free zone in case of bird flu outbreaks. That’s a pretty small poppy to cut. Your honour, I rest my case.
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