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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
If you only watch one video today…
You know how sometimes you just can’t understand why someone doesn’t have a more dazzling media career?
This is not one of those times.
(Hat-tip: Joe Hildebrand)
Update: And while you’re at it, here’s a bumper second video:
November 5th, 2009 at 4:21 pm
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Comments
5 Nov 09
4:29 pm
What the hell was that?
5 Nov 09
4:32 pm
I bet he watches it every day too.
5 Nov 09
4:32 pm
Wow. What else can you say, but, wow.
5 Nov 09
4:34 pm
I was half expecting him to be playing volleyball with Maverick towards the end there…
5 Nov 09
4:35 pm
I love at 0.33 how the guy next to him looks like he’s fallen asleep mid dicussion!
5 Nov 09
4:35 pm
I am so turned on right now, dumplings…
5 Nov 09
4:36 pm
This is hilarious! It’s like a video that a proud mum would have produced for a 21st party!
5 Nov 09
4:38 pm
If he busted out a saxophone solo in faded, cut off jeans he could have redeemed himself.
5 Nov 09
4:39 pm
Um… ? I think I feel a little ill now…
Clearly the video presentation, while not my cup of tea, is artfully crafted to sell himself to his target market exactly as expected.
5 Nov 09
4:41 pm
why is the Blockbuster gameshow grid in the background at the beginning?
5 Nov 09
4:41 pm
“youngest ever” what?
5 Nov 09
4:41 pm
i nearly wet myself with glee over this.
the “simply the best” and “top gun anthem” combo is a work of pure genius. bravo.
5 Nov 09
4:43 pm
I particularly like the way it documents his rise from chubby schoolboy to chubby politician.
Also, youngest ever what?
5 Nov 09
4:44 pm
OH WOW. what a wank.
5 Nov 09
4:44 pm
Will he ever make it to Mayor???
5 Nov 09
4:44 pm
When the Top Gun music kicked in I new that the second part of that showreel was going to be something special.
Nick Adams you can be my wingman anytime!
5 Nov 09
4:45 pm
Fearless was my favourite.
5 Nov 09
4:46 pm
@scott — he’d come back and say: “BULLSHIT, rhodie. you can be mine.”
5 Nov 09
4:47 pm
I don’t think YouTube got it right when they said this Nick Adams video was related! There clearly wasn’t any stripping involved in the original…
http://www.youtube.com/watch?v=_to9wcZ89f0
5 Nov 09
4:49 pm
I think I’m in love (because absolutely nothing says “driven” quite like a wall calendar…)
5 Nov 09
4:54 pm
holy crapballs, there’s an american version, too: http://www.youtube.com/watch?v=prIBTq6oCdQ
5 Nov 09
4:54 pm
That was the longest 3 minutes and 35 seconds OF MY LIFE.
I feel so dirty.
5 Nov 09
4:56 pm
Tim/Dr Mumbo
You MUST MUST MUST get him on the Mumbo report, podcast and newsletter – it will be the most popular EVER.
5 Nov 09
4:57 pm
Bell-end
5 Nov 09
4:58 pm
Jesus, fair effort’s gone into this.. Not sure what else to say.
Actually- how the scene cracking on to the blonde @ 3:10?
5 Nov 09
5:05 pm
For an inspirational speaker – he don’t say so much…
5 Nov 09
5:05 pm
I love how at 1.18 he has included a news clip where at the bottom it reads “council questioned over spending ratepayer money”.
Who knew that you should include moments of being interrogated over the misuse of the public purse in your promo material?
Hilarious. I want one.
5 Nov 09
5:09 pm
can’t.watch.full.video. too painful.
5 Nov 09
5:13 pm
Also LOVE the fact that the word INNOVATIVE is scrawled across the screen as he reaches over to feel up some blond chick.
Superb.
5 Nov 09
5:15 pm
And he’s taking on the U.S. http://nickadamsinamerica.com/ “Sometimes it takes someone on the outside to tell you what you are like on the inside” Incredible!
5 Nov 09
5:16 pm
Paris Hilton of Ashfield Council ?
5 Nov 09
5:19 pm
He’s my hero.
We clearly need to get him onto solving the climate change issue. Given he will have done that by lunchtime he will be able to get onto sorting out the Middle East peace process in the early afternoon and probably be in a position to do requests some time just after tea.
If only there were more pricks, I mean Nicks, like him the world would be a better place.
5 Nov 09
5:21 pm
@Chris Walton: *nods*.
5 Nov 09
5:32 pm
I vaguely remember this guy from my days at “the celebrated University of Sydney”. A beige suit jacket and aviator sunglasses were his trademark if I recall… and, obviously, delusional self-importance.
VOTE #1 NICK ADAMS FOR US PRESIDENT.
5 Nov 09
5:36 pm
Watch his American ones also – gold.
And I quote -
“The first time I heard him speak, it brought tears to my eyes” – Dianne Benjamin
I bet it did Dianne, I bet it did.
5 Nov 09
5:38 pm
I think him mum made it. Damn iMovie.
5 Nov 09
5:42 pm
oh no i pushed the US version to 41 views on Youtube… can i hit “back” and reverse my view?
5 Nov 09
5:42 pm
Where was that last super, the clincher: KNOB
5 Nov 09
5:46 pm
Finally, Ricky Gervais might have a new project.
Someone get this to his people please.
5 Nov 09
5:58 pm
I want to have his baby. And I’m a bloke!
It’s worth watching just for the shot of him that accompanies the word ‘Charismatic’.
I notice the reel didn’t feature the description, ‘Ethical’ – I doubt very much that he owns the copyright on the songs. When he’s in court, fighting a breach of copyright charge, I’d love to see him try to show this reel in his defence.
Given that he’s supposedly a gifted speaker, it’s rather strange that we didn’t hear a single word from him.
5 Nov 09
6:01 pm
On his site is says “Sometimes it takes someone on the outside to tell you what your like on the inside”.
So with that in mind might I hazard a guess that he is a little gassy and bloated on the inside by the look of him.
Also it says on his site…”In 1993, at the age of 9, Nick’s parents sent him to travel alone to Europe…”
Yes….i’m sure they did.
5 Nov 09
6:19 pm
wow. just…. wow.
5 Nov 09
6:45 pm
@ 1:48 – FROM THIS > TO THIS
He looks exactly the same. Some porky little schoolboy in a cheap suit dribbling cack into a microphone.
5 Nov 09
6:48 pm
@ 2:29 – Charitable? Why, because he left a mouthful of food for someone else?
5 Nov 09
7:38 pm
Holy crap I just watched the American one…
“Hearing him speak made me want to join the Marines…”
Man, I understand, just watching his reel makes me want to shoot people too!
5 Nov 09
8:00 pm
If he’s such a great speaker why don’t the actually show some MC footage on the reel?
5 Nov 09
10:22 pm
This video made my day; thank you Mumbrella! Can anyone shed light on what he is the youngest ever for?
5 Nov 09
11:35 pm
unrelated, by reevesy’s pic is just too good
http://1.bp.blogspot.com/_kvF9.....hammer.jpg
6 Nov 09
9:28 am
Looks like his constituents are on to him: http://inner-west-courier.wher.....ike-borat/
6 Nov 09
10:02 am
Tim…surely there must be a little competition in here somewhere?
Personally I’d like to see the very best suggestion for ‘Youngest ever…” with a Nick Adams related prize going to the best ‘creative idea’. Or who can be the first person to contact Nick and find out exatly what he is the youngest ever of? Actually…i’m getting on the phone to him right now. Hold this space…
6 Nov 09
10:19 am
Times when mUmBRELLA comments fail:
It says “Youngest ever deputy mayor” at the beginning and the end, while hilarious, clearly just refers to this, people. *sigh*
6 Nov 09
10:37 am
i choose to ignore that. Plus he has really thin lips and you know what that means…
6 Nov 09
11:04 am
From the bio: “Nick emailed as many organisations and individuals across the United States as possible he deemed suitable, based on Google Search Results”
It never made much more sense to my role as an SEO… wonder what did he type for the search @ Google?
1. borat boot camp
2. how to cash in on some speaker tour
3. oz fans in the US
What do you think?
6 Nov 09
11:13 am
I have two things to say on this.
1. The use of a song with “speak the language of love like you know what it means” in a promotional showreel is not something I would have suggested was a particularly good idea.
2. This reel does not have anywhere near enough baby kissing in it.
Apart from that, this is truly one of the most on-message showreels that I have ever seen. If I could work out what the message was. Which I can’t.
6 Nov 09
11:34 am
ahahha I remember this douche. he studied media at syd uni and always wore collared shirts or suits to class. He was the most arrogant, pretentious, insufferable wanker. EVERYONE disliked him, including the lecturers.
He also went to trinity grammar where he was equally a tosser. I’m sending this clip to all of our year group as they all hated him.
6 Nov 09
11:49 am
Absolute gold……if only he captured his US tour on film.
6 Nov 09
12:29 pm
Steve Stevens throwing it down on the axe. oh. yes.
6 Nov 09
12:38 pm
Sounds like a delightful fellow. I like his pigeon plan.
http://en.wikipedia.org/wiki/M.....troversies
6 Nov 09
12:51 pm
He can be my wingman anytime…
Sublime.
6 Nov 09
1:44 pm
Well some must like him because he was voted in – just proves how gullible people can fall for a spiv. How can he be an Australian patriot but then suck up to the US??? Brilliant work Tim for bringing this to our attention!
6 Nov 09
1:46 pm
I don’t know that I’ll be able to get up from my desk without giving away my real size after seeing that.
6 Nov 09
1:47 pm
Please, please, please get him on the Mumbo report!
6 Nov 09
1:48 pm
I suspect that this is one of many more to come …can hardly wait … though he’ll be hard pressed to think of any less humble tunes!
6 Nov 09
1:49 pm
Confident, Brilliant, Talentend and Sucessful … so successful that he can’t afford copywriters that can spell successful?
6 Nov 09
1:49 pm
Hope he gets nabbed for music copyright violation.
6 Nov 09
2:09 pm
The greatest media personality we’ve never heard of…
6 Nov 09
2:26 pm
“The best speaker I’ve heard in 15 years” – Man who just awoke from 15 year coma
6 Nov 09
2:34 pm
Hat-tip to DB for this brilliance (from Wikipedia):
“0In October 2006, Cr Nick Adams was “formally condemned by fellow councillors after racking up thousands of dollars worth of phone calls and Cabcharges for personal benefit.”
In November 2005, the Deputy Mayor, Nick Adams, called for the eradication of pigeons from the municipality as a way of preventing the spread of so-called ‘bird flu’. His motion was met with a combination of disbelief, laughter, and subsequent national notoriety. Councillor Marc Rerceretnam was widely quoted in response: “The mind boggles when I think of Ashfield pigeons flying to the border of Ashfield and stopping directly at the border, saying “oh no, that’s Canterbury, I can’t go into there” and flying back in again. I mean this, this is, what exactly is this motion trying to do?”. The motion failed.
In 2006, former Deputy Mayor, Nick Adams, denounced multiculturalism on national television only to be condemned by the community and the Ethnic Communities Council of NSW.”
6 Nov 09
2:41 pm
This young man is clearly SMOKING CRACK. And then charging it to the Council’s credit card.
http://en.wikipedia.org/wiki/M.....troversies
6 Nov 09
2:45 pm
Sadly, I live in his electorate. When I first heard him speak it brought tears to my eyes as well … as I started to puncture my eardrums with a blunt pencil!
But Nick did rise above his upbringing. Trinity Grammar from K1 to Year 12. Sydney Uni. European trips at age 9. Sounds like the kids I used to knock-about with.
But Chris W … how can Nick solve climate change when it doesn’t exist as it is simply a left-wing conspiracy as Nick is quick to point out.
Some of his letters to the editor in The Inner West Courier are an hysterical read – except he actually believes what he says!
From what I can gather Ashfield Council hasn’t run as smoothly in ages since Nick has been in the good ol’ US (still taking his councillor’s fee I’ve heard), so who needs Australia’s youngest ever Deputy Mayor after all. (And see what you end up with when the Labor councillors fight with The Greens!)
6 Nov 09
2:52 pm
I just love this section from wikipedia:
http://en.wikipedia.org/wiki/M.....troversies
“In November 2005, the Deputy Mayor, Nick Adams, called for the eradication of pigeons from the municipality as a way of preventing the spread of so-called ‘bird flu’. His motion was met with a combination of disbelief, laughter, and subsequent national notoriety. Councillor Marc Rerceretnam was widely quoted in response: “The mind boggles when I think of Ashfield pigeons flying to the border of Ashfield and stopping directly at the border, saying “oh no, that’s Canterbury, I can’t go into there” and flying back in again. I mean this, this is, what exactly is this motion trying to do?”. The motion failed.”
6 Nov 09
2:53 pm
oops. sorry walach beat me to it *sheepish grin*
6 Nov 09
3:20 pm
He’s the real life David Brent of Australia…. he’s the BEST!!
6 Nov 09
3:21 pm
This is amazing.
I love at 0.30 he has filmed himself talking to himself in the mirror. His favourite/most receptive audience I assume.
6 Nov 09
3:34 pm
Fearless.
Dynamic.
Charismatic.
I mean, thats an inspirational mix right. C’mon guys, lay off Nick. He’s just havin a good old Aussie Go AND WRITING A BOOK ABOUT THE GREATNESS OF AMERICA? WTF?
6 Nov 09
3:37 pm
Iceman: Your a real cowboy Nick.
Nick Adams: What’s your problem, Kazanski?
Iceman: You’re everyone’s problem. That’s because every time you you make a speech, you’re unsafe. I don’t like you because you’re dangerous.
Nick Adams: That’s right! Ice… man. I am dangerous.
6 Nov 09
3:40 pm
I humbly put forward this gem: http://www.youtube.com/watch?v.....vie_player
6 Nov 09
4:05 pm
I wonder if he requested a flyby on the tower when he flew into the states?
6 Nov 09
4:23 pm
Chuck Norris has a Nick Adams poster
6 Nov 09
6:13 pm
It great to see 79 people watching what NIck Adams is doing . GET A LIFE YOU LOSERS!!
6 Nov 09
8:53 pm
And… Then it was 80.
7 Nov 09
1:17 pm
Learn to count arty; 81 with you.
8 Nov 09
1:24 am
Wha a douche, check out all the canned applause tracks laid down when he is public speaking. Cringe worthy.
9 Nov 09
11:24 am
What a complete prick
9 Nov 09
12:29 pm
bwahaha that just made my day
i particularly liked “youngest ever” and “top gun”
9 Nov 09
3:34 pm
Alas, the first video has been taken offline by the owner.
9 Nov 09
4:08 pm
You think that’s bad, try this one:
http://maxwalker.com.au/maxxing_introduction.shtml
I love the line “it’s not powerpoint”… said as if it could almost be powerpoint… riveting.
11 Nov 09
1:59 pm
ahahha he’s been pooned.
http://www.dailytelegraph.com......5795345562
18 Nov 09
1:10 pm
Australia’s very own Borat! I guess that would make him ‘Bozza’.
20 Nov 09
2:01 pm
the first video has been removed from youtube “by the user” but saw the second.
did his mum make it?
20 Nov 09
5:13 pm
Sharon, I’m not sure parole is up yet.
23 Nov 09
6:00 am
Hey, look at this guy’s latest speech….
http://www.youtube.com/watch?v=JoSx4DQyMtc
He might be eccentric, and it pains me to say it.. but you got to hand it to him… he is an amazing speaker… not something we have much of here Downunder…
23 Nov 09
7:14 am
Sadly this guy thinks Australia is famous for its platitudes and not its platypus. IIf he loves America so much he should stay there!
Of course Nick is still taking his Councillor’s allowance while he sends his apologies from his barn-storming US tour – it’s such the American thing to do.
Sadly he’ll be back for the December 3 Ashfield Council meeting. It may be worth coming along, as I’m sure he’ll speak in thunderously glowing terms of how opening a 24/7 Drive-Thru McDonald’s will only enhance the heritage suburb of Haberfield by turning it into a beacon of democracy and a hallowed port of safety in these dark times from the first moments of when the warming glow of the golden arches is first allowed to flicker, drawing thousands of liberty-loving burger eaters to gather at 2am in the carpark.
24 Nov 09
6:17 am
Ah, the loss of oratory in Australian politics… did u see him swagger up? What a speech!!
This guy reminds me of old style politics, like back in the 70s and 80s…
I say bring this guy in- gifted speaker, colourful personality- could you imagine him in question time!! …
24 Nov 09
9:15 am
Be very, very careful Tammy – just in case you get what you wish for.
24 Nov 09
11:08 am
@John Grono But are you saying that you don’t care whether our politicians are great orators? I mean, come on, he does have an extraordinary gift- politics is all about the gift of the gab…. not one of our past or recent Australian politicians have had these kind of oratory skills… and here is some young guy- how old is he? 26, 27? doing it… and why don’t we have so-called stump speeches here?
I think in general in Australian politics with the loyalty to a party, we seem to not give a stuff about public speaking here.. look at Rudd, Howard, Turnbull.. none particularly talented… we just vote the way we always have. Maybe it says soemthing about our culture… a gift of speaking in a place like America probably propels you into the big stage, here, we just don’t seem to care….
24 Nov 09
11:24 am
I am merely saying content presiding over style. Hey, Hitler was a great orator … I don’t want his ilk in parliament. (Mind you, I agree the quality of political debate is crap! Bring back Fred Daly et al.)
24 Nov 09
1:17 pm
I think, as the French might say, this bloke is farting above his arsehole.
24 Nov 09
6:25 pm
If more Australian politicians spoke like this guy, we might actually transcend the whole I am Labor, I am Liberal… I agree about him staying in America- for his own sake- I’d say his talents are far more appreciated in their culture and political system than ours… no wonder he’s over there…
27 Nov 09
11:59 am
Do men at work know he is using their song? Never ‘eard of ‘im
27 Nov 09
12:01 pm
MInd you he does appear to have put on a bit of weight recently – this is what I found when I searched on Google
http://www.nickadams.biz/
27 Nov 09
12:11 pm
LMFAO Gavin. I wonder if he will use that look at the next Ashfield Council meeting on Dec 8.
27 Nov 09
1:27 pm
I want to join the Marines.
27 Nov 09
3:54 pm
@john grono Wait, this feller is STILL on Ashfield Council? Despite PigeonCabchargegate ?
27 Nov 09
4:32 pm
Well Gavin, more on the payroll than the council since his barn-storming US tour commenced as he hasn’t been to something like the last seven council meetings. But I have it on good authority that he will be back for the December 8 council meeting so that he can continue the Americanisation of our lovely heritage suburb of Haberfield by voting in favour of the opening of a 24/7 drive-through McDonald’s.
28 Nov 09
4:17 pm
Hey John Grono, this guy has really got up your nose. Are you just a leftist that hates America and corporates, or do you want to be on the Council for something?
The guy is in his early twenties, with clearly a lot of talent, trying out a few different things. Build a bridge. Go watch that speech again. Then Google it. The US media are calling it the “greatest speech by an international on American soil, since Churchill’s Iron Curtain.” This guy represents your municipality. You should be proud, not tall poppy cutting and jealous.
And anyway, if you are pushing a political barrow, don’t do it here through this forum. Run against the bloke or something.
28 Nov 09
5:23 pm
Yep … the greatest politcial speech since he declared Ashfield a pigeon-free zone in case of bird flu outbreaks. That’s a pretty small poppy to cut. Your honour, I rest my case.
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