Agencies are often accused of over-promising. But not usually in the same way as Sydney’s Blow Communications.
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you stay classy blow comms
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Wow, scraping the barrel much, Blow Communications? Who the hell is/was your copywriter? Creativity in Australia really IS dead. Look up ‘originality’, ‘wit’ and ‘class’ in the dictionary. Then try making THAT your goal, instead of selling yourself so …um… literally (and dumbly).
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Hah very much b-low lowest comdom.
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I already can see the clients this ad will attract. I feel sorry for their in-house teams.
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Using Louie the Fly, or ‘Matter Of Fact I’ve got it now’ for 40 years wasn’t creative. But it was effective. If it works, it works.
Maybe I just want an agency to service me all night long but as a copywriter I love it.
Go Blow.
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& we’re all reading and talking about them now
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@AJ Really?? As a (fellow) copywriter, this makes me CRINGE.
Where’s the irony, the wit, the cleverness (never mind brand BUILDING)? The copy could have been written by a 16-year old.
So tired of lowest common denominator drivel.
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@Jay – yes we’re reading/talking about how we’re never going to use them as an agency
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Thanks Mumbrella for noticing our ad. You’ve made our day. That’s what we do at Blow, “make ads for our clients that work – not ads that are made to win awards.” That’s why our current clients love us and that’s why we are the fast growing Ad Agency in Australia.
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‘So not impressed’
So what would have been your angle and how would you have made it ironic, witty and clever? I’m guessing you would have choked
IMHO It’s achieved the objective of standing out. Well done…let’s not over analyse
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Jeff
Delighted you think Blow is the fastest growing Ad Agency in Australia. But, somehow
I don’t think so.
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I might note that it’s super easy to say you’re Australia’s fastest growing agency when you’re starting at the bottom of the pile. And an approach like this won’t get you far off that bottom wrung. Just saying.
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I reckon it’s a cock-up and that it sucks.
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Hi Ron,
I’ve been a big fan of yours for a long time. I’m proud that we are even on your radar.
JP
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