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Ikon Communications undergoes a brand refresh

ikonMedia agency Ikon Communications has shed its old logo in a favour of a brand refresh.

The moves sees the company dump the old round logo, with the missing O, which the company has had since it was launched by Simon White and Gary Hardwick in 1999 to service the Commonwealth Bank media account.

ikonIkon new logo sees the company adopt a more freeform organic logo and it appears it will also launch a new website, although it currently has a holding page in place.

The company did not respond to requests for comment on the rebranding and which agency was behind the new design.

The rebrand was launched shortly before CMO of CommBank, Vittoria Shortt confirmed that the agency’s foundation client was pitching its $44m media account yesterday.

Nic Christensen

Update: 4.30pm – Ikon has since clarified that the rebrand was done by designer Jacalin Ding.

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