Imagination appointed to revamp Sydney New Year’s Eve

Experiential marketing firm Imagination has been named the first agency to handle creative for the upcoming new year’s eve festivities on Sydney Harbour.

The agency has unveiled a new rainbow logo and the tagline ‘Time to dream’ for the 2012 event, which has also revamped its website.

According to Imagination, the violet in the rainbow represents community, peace, social stability and connectedness, blue symbolises the harbour, sky and future aspirations, green for the environment, nurturing and growing, and yellow for optimism, happiness and a sunny attitude.

Designer Marc Newson is artistic director for the event, which a media release from Imagination claims will reach a televised audience of 1.1bn.

Comments


  1. Jo
    4 Nov 11
    4:52 pm

  2. The logo kind of looks like it should be for the Sydney Mardi Gras. Doesn’t get my vote

  3. Anon
    4 Nov 11
    7:10 pm

  4. I wonder how much tax payers are paying for this tosh?

  5. Party Girl
    6 Nov 11
    7:35 pm

  6. Where’s the Grinch when you need him. Best to look for real NYE stories on sites like http://www.newyearseve.com.au . Sydney Lord Mayor very insular. Anyway if Orange and Bathurst as recently reported were having a tiff over who has the biggest NYE fireworks … I’m sure Sydney’s Lord Mayor will want to blouse them all with his 1.1bill audience. lol. Gotta love it. xxx

  7. Georgie Hills
    29 Nov 11
    9:02 pm

  8. Even if the figures of those watching are over ambitious, hundreds of millions of people around the world wake up on their New Years Eve to watch us bring in the new year in style. How opportunities do we Aussies get to show off to the rest of the world and remind them we’re here at all?

    I like the logo, at least its current and memorable.

  9. Georgie Hills
    29 Nov 11
    9:03 pm

  10. Even if the figures of those watching are over ambitious, hundreds of millions of people around the world wake up on their New Years Eve to watch us bring in the new year in style. How many opportunities do we Aussies get to show off to the rest of the world and remind them we’re here at all?

    I like the logo, at least its current and memorable.

  11. Anoymous
    2 Dec 11
    3:02 pm

  12. Looks great! much better the last years.