Imperial Leather recreates classic ’70s ‘Tahiti, Simon’ ad
Imperial Leather has recreated a classic campaign from the 1970’s in which a decadent family take a bath in their private jet.
Created by DDB Melbourne, the new version is based on the original premise that Imperial Leather is an everyday luxury, and marks the launch of Cussons Imperial Leather Foamburst.
http://youtu.be/VOcv4MlEIs8
The campaign also marks the celebration of Imperial Leather’s half century in Australia.
The original 1978 version:
http://youtu.be/vLj0FV_ZS74
“Obviously baths hide a lot of things showers can’t, so a great deal of attention had to be paid to choreography if we were to maintain a PG rating,” said Brendan Guthrie, group creative director of DDB Melbourne.
“That said, we wanted to stay true to the look and feel of the original ad, so director David Deneen won us over with his plan to construct a full-sized set on a sound stage and capture the majority of the action in-camera, as they did back in 1978,” he added.
James Watson, marketing director of PZ Cussons, noted: “Juggling the obvious staging and choreography logistics and the addition of a live swan – a moody and unpredictable species as some of the crew discovered – the team executed a very challenging shoot with great style.”
Credits:
- Agency: DDB Group Melbourne
- Grant Rutherford, Executive Creative Director
- Brendon Guthrie & Tim Holmes, Creative Directors
- Simon Thomas, Head of Broadcast Production
- Jane Callister, Livia Montalto and Georgia Newton, Account Service
- Client: PZ Cussons James Watson and Emily Small, Marketing
- Production: David Deneen (Director)
- Anna Fawcett (Producer) and Toby Deneen (Offline Edit)
- FG Entertainment Online/Animation: The Lab Sydney
- Stevo Williams & Paul Le Couteur (Sound/Engineers), Flagstaff Studios
- Antony Partos (Musical Arrangement), Sonar Music
topics
DDB Melbourne
Excellent – producer surname is fawcett, does she do all her work in bathrooms?
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Little Imperial Leather fact for you – that bit of paper? The annoying one on the soap that doesn’t come off?
The idea is that you put it sticker side DOWN, and the soap dries quicker, doesn’t stick to the dish, slides around less, and lasts much longer. It becomes like a little holder for the soap.
Now you know…
(Sorry, been wanting to share that for ages).
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1978 version – best. ad. ever.
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It’s the Dairy Farmers Rise smoothie guy!
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Looks like that kid’s gunna get speared by that swan’s beak! I love the suspense!
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U go there Rubber….that ad was probs made before you were born…Love it..Only thing think the dad might need to go and get thos spray on abs!!! not flabs!!
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Love it!
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I didn’t understand that they were already on the plane. The 1978 ad communicates this better.
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