http://mumbrella.com.au/incompetent-timid-short-sighted-journo-attacks-aussie-media-management-3875 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 04:28:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://mumbrella.com.au/incompetent-timid-short-sighted-journo-attacks-aussie-media-management-3875#comment-2432 LexyB Sun, 22 Mar 2009 21:55:24 +0000 http://mumbrella.com.au/?p=3875#comment-2432 I, too, read Jason's blog on the weekend and righteously agreed with him. The weird thing was, I figured he was right when he said the big bosses would probably ignore him anyway ... that's what they've been doing in regard to content for years. While they happily award themselves bonuses and allow sales teams to collude and collect commissions, they have been cutting content budgets and pinching on editorial salaries for decades. The biggest shame is that none of those managers could work out how to factor "cost of irrelevant content" into their budget spreadsheets. I, too, read Jason’s blog on the weekend and righteously agreed with him. The weird thing was, I figured he was right when he said the big bosses would probably ignore him anyway … that’s what they’ve been doing in regard to content for years. While they happily award themselves bonuses and allow sales teams to collude and collect commissions, they have been cutting content budgets and pinching on editorial salaries for decades. The biggest shame is that none of those managers could work out how to factor “cost of irrelevant content” into their budget spreadsheets.

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