NewsLifeMedia CEO Nicole Sheffield joins IAB Australia Board

Nicole Sheffield, CEO of NewsLifeMedia, has been brought in to replace News Corp Australia’s Neil Robinson on the IAB Australia Board.

The announcement: Read more »

Nicole Sheffield CEO of expanded NewsLifeMedia as moves across

News Limited’s digital arm is to become a part of the company’s lifestyle operation NewsLifeMedia under new chief executive Nicole Sheffield.

NewsLifeMedia was created in November last year as a rebranding from News Magazines.

Sheffield is moving across from her previous role as GM of the Lifestyle Channels at XYZ Networks in a move that had been tipped for some weeks. She rejoins former subscription TV colleague Kim Williams who became CEO of News Limited late last year. She replaces Sandra Hook who left in Janaury.

Williams, previously CEO of Foxtel, said “It makes sense to align more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.”    Read more »

News Limited’s Ed Smith tipped to join Foxtel, Nicole Sheffield to join NewsLifeMedia


Ed Smith, the group marketing director of News Limited, is tipped to be joining Foxtel in a further move that sees News Limited boss Kim Williams perform major surgery on the group’s management line-up.

Another major personnel change sees Nicole Sheffield, Foxtel’s head of lifestyle channels, replace Sandra Hook as CEO of NewsLifeMedia, Crikey is reporting. Hook was ousted from the top job at NewsLifeMedia, News Limited’s magazine division, last week.

Read more »

What does Bauer Media need to do to become a real force again?

bauer media

Update April 8: Today in the wake of Nick Chan’s appointment as Bauer Media CEO we revisit a piece looking at the future of Bauer Media.  

With Bauer Media closing titles and struggling to find relevance in the digital landscape, Mumbrella’s Miranda Ward looks at how things got to this point, and what a new CEO needs to do to fix the company’s fortunes.

Australia’s largest magazine publisher, Bauer Media, will look back at 2015 as something of an annus horribilis. In the past 12 months it lost a CEO, the editor of its most high-profile publication, its sales director, and closed three major masthead magazines, while its digital strategy failed to get off the ground.

The company’s issues boil down to three core problems – bad management, no coherent digital strategy and no real budget for content. Read more »

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher

BMG_Andreas_SchooThree months after the sudden resignation of Bauer Media CEO David Goodchild his interim replacement, and one of the publisher’s top global executives, Andreas Schoo sat down with Mumbrella’s Miranda Ward to discuss the future of Australia’s largest magazine publisher.

Andreas Schoo’s entry into the Australian market was something of a baptism of fire – with news of the closure of much-loved magazine Cleo and the subsequent outpouring of grief pre-empting his arrival in the country by a matter of days. Read more »

New captain for the Death Star: Who will be the new boss of Google Australia?

google death starWith Maile Carnegie jumping ship the biggest advertising platform in Australia is left without a leader. Alex Hayes looks at potential candidates to fill the role.

A couple of years ago it was fashionable amongst digital publishers to describe Google as the ‘Death Star’ – a force capable of destroying the traditional media in Australia by sucking up the majority of dollars in search and display advertising.

Unfortunately for journalists looking to capitalise on the SEO potential that trend has died away – mainly with the demise of the ill-fated publishers’ advertising exchange – but the dominance of Google has very much not dwindled. Read more »

ABCs: Dolly’s circulation plummets 30% ahead of magazine moving to bi-monthly schedule

DollyTeenage girl-focused mag Dolly dropped more than 30% of its print circulation in the second half of 2015, with the Bauer Media title set to go “digital first” with a bi-monthly magazine under sweeping changes planned at the publisher.

Dolly’s circulation dropped from 40,499 copies sold on average in July to December 2014 to 28,030 for the second half of 2015 – a 30.8% drop, year-on-year, according to the newest Audit Bureau of Circulation figures.

The drop is even more remarkable given the magazine shifted 40,546 copies in the first half of 2015.

Its also sees its print sales slip back below its biggest rival, the Pacific Magazines-owned Girlfriend, which posted a July to December circulation of 35,686 – 16.5% down on the 42,723 circulation figure the title posted in the same period the year before.

Read more »

Magazines industry body MPA to focus on increasing magazine sales at newsagencies

Mary Ann Azer

“The promotions are in line with target audience needs,” says Mary Ann Azer

Magazine publishers are attempting to drive sales by enticing consumers with giveaways of cars, kitchen appliances and holidays when they purchase a magazine in a newsagency as part of a campaign run by industry body Magazine Publishers of Australia.

The campaign is part of the MPA’s effort to better support newsagents with the campaign looking to increase newsagency sales for weekly magazines and homes and food magazines.

Mary Ann Azer, MPA executive director, told Mumbrella the campaign aims to “boost sales in the newsagency channel and show support for this important channel to magazines”.

The promotion, which launches next month, will see see three national newsagent-exclusive promotions launch over three months focusing on weekly, home and food titles.  Read more »

NewsLifeMedia’s Delicious launches first stand-alone website as it eyes off television pilot

Delicious websiteFood and lifestyle magazine Delicious has launched its dedicated stand-alone website this week with the brand also eyeing off potential TV partners for a pilot.

NewsLifeMedia magazine is aiming for 1.2m unique page impressions in its first six months on, having launched with two advertising partners – Woolworths and KitchenAid.

Kerrie McCallum, Delicious editor-in-chief, told Mumbrella the aim is for the brand to “own the hunger cycle”. Read more »

No Princes of Penzance amongst media industry’s tipsters

Dr Mumbo Melbourne CupIf Dr Mumbo’s Melbourne Cup tips are anything to go by it’s going to be a quiet night in adland, as all of his industry tipsters completely missed the mark.

Despite a who’s who of the media entering the stakes – hello Tim Worner, Nicole Sheffield, Kieran Moore and Barry O’Brien – no one picked rank outsider Prince of Penzance for the win.  Read more »

Dr Mumbo’s Guide to the Melbourne Cup 2015

Dr Mumbo Melbourne Cup

The Melbourne Cup is the race that stops a nation, and once again the media industry will stop watch the race.

Picking the winner of the two-miler is notoriously hard, so one again Dr Mumbo has asked a few of the media and marketing industry’s biggest names for their tips for the big race.

Last’s year’s winner John Steedman has retired and that leaves an opening for the glory of beating all their agency and media rivals. It’s a vacancy that many are taking seriously, with a number of media CEOs studying up on the form guide before giving Dr Mumbo their answers.

Below you can see the picks from racing die-hards who give their carefully considered tips. While others have taken a more creative bent and it’s fair to say that more than a few chose their picks by the age old method of the horses’ name… Trip to Paris anyone?  Read more »

New study shows mobile advertising a major ‘primer’ for millennials on path to purchase

MobileMobiles phones are increasingly the key “primer” for introducing consumers to products and helping drive conversion among millennial audiences, a new mobile study finds.

The new qualitative research, by OMD and NewsLifeMedia, charted the mobile usage of some 200 consumers for a fortnight showing that the mobile path to purchase often involves daily research, with evenings a key time of day for consumers aged 20-35 to be researching and looking to purchase.

“This was a window into how the day segmented and how mobile is a primer for generating demand,” Peter Horgan, CEO of OMD, told Mumbrella. “We are making a lot of decisions in the space on the back of claimed data but this allows us to be more confident with budget recommendations across our partners.” Read more »

Publishers – ditch the supermarkets and go back to newsagents as the magazine specialists

mark fletcherLast week’s Publish conference featured a call for newsagents to get tough with publishers on what they stock. In this guest post, newsagent Mark Fletcher argues that the real problem is publishers’ love affair with supermarkets.

It is frustrating reading that magazine publishers bagged newsagents at an industry forum without newsagents having a reasonable right of reply. But maybe that is how publishers like it, maybe they don’t want to mix with newsagents. We do, after all, only sell 50 per cent of magazines sold in Australia.
Read more »

Idea that new readership survey would save the day was naive says Newspaper Works boss

The boss of the industry body for Australia’s major newspaper groups has said publishers expected too much of the ability of its new readership metric to maintain advertising spend.

Publish question time panel 3

Were media agencies too hasty in turning away from print?

The comments came from Mark Hollands, CEO of The Newspaper Works, which led the development of new readership survey EMMA – Enhanced Media Metrics Australia.

Speaking at the Publish conference, Mark Hollands told the audience: “The idea that this data was going to save the day, to be honest, was a little bit naive.” Read more »

Newsagents need to get tough with publishers over what they stock, says NewsLifeMedia CEO

The boss of publishing house NewsLifeMedia has said newsagents need to be more critical about the range they stock and emulate the way that supermarket giants Coles and Woolworths operate.

Speaking at Wednesday’s Publish conference, Nicole Sheffield said: “Every time there is a range review [at a supermarket] it’s got nothing to do with anything emotional, social, digital – it’s what that pocket is yielding me and if it’s not doing it, you’re off the range.

Nicole Sheffield

Nicole Sheffield: Publishers need to help make newsagencies a destination again

“Newsagents are under enormous pressure. There’s a lot less of them. Running a newsagency today is a very difficult, challenging business. You’ve got print products that are in decline and you’re heavy reliant on lotto. Read more »

Adult colouring books are 2015’s hot publishing trend, says Pacific Magazines boss Zavecz

Adult colouring books have brought a new lease of life to the publishing industry, the boss of the country’s second largest publisher has claimed.

Peter Zavecz, CEO of Pacific Magazines, told Mumbrella that the company is to launch another three colouring in books before Christmas following successes with colouring books under the Better Homes & Gardens, New Idea and That’s Life mastheads.


New Idea colouring book cover

New Idea: Colouring-in is readers new ‘happy place’

The trend, which has also seen Bauer Media launch an Australian Women’s Weekly branded colouring book, began overseas. Read more »

Ex-Magazine Publishers Australia boss Robin Parkes back in industry at NewsLifeMedia



Former Magazine Publishers Australia CEO Robin Parkes has been named the new chief operating officer of News Corp’s magazine division NewsLifeMedia.

Parkes was most recently general marketing operations at Telstra, a role she has held for 18 months. Read more »

Research on the media habits of women to be revealed as part of the Publish conference

Publish_LOGOnodates_FNLBauer Media will be revealing exclusive research on the media habits of women at next month’s Publish conference.

Justin Stone, Bauer’s director of research will be presenting the exclusive research,  while Allure Media’s group publisher of Popsugar Australia Alison Rice and Mamamia head of research and insights Dr Rebecca Huntley, will be presenting separate case-studies sharing what they do to successfully reach the 18-34 year old female audience.

The Messenger Group CEO Lisa Messenger also returns to talk about how she has grown the magazine The Collective one year on since she announced its international expansion plans.

Read more »

Next Page »