Nicole Sheffield CEO of expanded NewsLifeMedia as moves across

News Limited’s digital arm is to become a part of the company’s lifestyle operation NewsLifeMedia under new chief executive Nicole Sheffield.

NewsLifeMedia was created in November last year as a rebranding from News Magazines.

Sheffield is moving across from her previous role as GM of the Lifestyle Channels at XYZ Networks in a move that had been tipped for some weeks. She rejoins former subscription TV colleague Kim Williams who became CEO of News Limited late last year. She replaces Sandra Hook who left in Janaury.

Williams, previously CEO of Foxtel, said “It makes sense to align more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.”    Read more »

News Limited’s Ed Smith tipped to join Foxtel, Nicole Sheffield to join NewsLifeMedia


Ed Smith, the group marketing director of News Limited, is tipped to be joining Foxtel in a further move that sees News Limited boss Kim Williams perform major surgery on the group’s management line-up.

Another major personnel change sees Nicole Sheffield, Foxtel’s head of lifestyle channels, replace Sandra Hook as CEO of NewsLifeMedia, Crikey is reporting. Hook was ousted from the top job at NewsLifeMedia, News Limited’s magazine division, last week.

Read more »

Game of Thrones News Corp style

Keen readers of Dr Mumbo will know he is a big fan of paranoid speculation, and loves to share when the latest rumours doing the rounds land on his desk.

Much has been written about the length of News Corp CEO Julian Clarke’s tenture in the role, beyond being a safe pair of hands in the post Kim Williams era, and also the broader aspirations of Ten boss Hamish McLennan.

But what if Hamish’s wider ambitions were for Fox Studios in America, where he would report directly to 21st Century Fox CEO Chase Carey? Not a bad gig most would agree, and one with a pretty rosy future, running one of the most profitable arms of the Murdoch empire.

According to the scuttlebutt, Ten’s current underperformance would not be a hurdle to this career move in a year or two.

And with News Corp potentially becoming more involved in Ten under changes to the media laws we could this see a broader shuffling of the cards around the Australian News Corp empire? Read more »

News Life Media promotes Prue Cox to commercial director



Prue Cox, the national sales director for News Corp’s lifestyle division News Life Media has been promoted to commercial director of the company’s portfolio of brands.

Cox replaces Miffy Coady who resigned from the business three months ago and leaves at the end of March, and she will report to News Life Media managing director Nicole Sheffield.

In her new role will lead the strategic direction of commercial operations across the company’s online platforms, magazines and newspaper inserts, as well as oversee sales, creative, research, insights and trade marketing. Read more »

New general manager for NewsLifeMedia’s Kidspot and Parenting



News Corp Australia’s content publishing arm NewsLifeMedia has appointed a new general manager for Kidspot and Parenting.

The announcement: Read more »

Clarke unveils News Corp restructure

Julian Clake

Julian Clake

New News Corp boss Julian Clarke has announced  changes which see the company unwind some of the centralisation instigated by his predecessor Kim Williams.

Under Williams, the company pushed to a philosophy of single management structures for each state. Since his sudden departure, this has led to criticisms that the new structure saw advertising revenue seep away. Under Williams, the company’s advertising sales strategy and marketing functions became much more centralised around its Sydney headquarters.

Today’s announcement – in an all staff email from Clarke – sees a change of emphasis back towards state teams selling advertising and more local marketing decisions. Most of the announcements focus on NSW and Victoria.

The move follows yesterday’s hints from Clarke that the company would be differentiating its products more, an instruction that was also given to editors shortly after Col Allan arrived from New York to provide an editorial lead. Read more »

APN CEO Miller: Industry needs more women in senior roles

MichaelThe CEO of Australia’s third largest publisher APN News & Media Michael Miller has told a forum that there are not enough women in senior leadership position in the sector and urged them “to do more” about the issue.

Speaking on an all male panel at the newspaper industry’s Future Forum yesterday which consisted of himself, Fairfax Media CEO Greg Hywood, News Corp Australia boss Julian Clarke and West Australian Newspapers chief Chris Wharton, Miller said that while media outperformed some other sectors more emphasis was need on the topic.

“It’s a challenge, I think it’s sad that we don’t have more females in leadership positions,” said  Miller, “however, putting it into context the University of the Sunshine Coast did a survey, last year looking at the number of women working in media, not just newspapers, and found that 55 per cent are female, that’s up from a third ten years ago.”

He also pointed to television as another male industry, with Lou Barrett having recently broken the logjam with her appointment to lead ten’s media sales. “I look at not just newspapers but other media, like TV, the news directors are men, there’s one (female) sales director, but most of the station managers and CEOs are male. If you look at the ASX top 500 companies in Australia and media actually out perform the other companies in females in senior roles,” he said.

“But we need to do more.” Read more »

ABCs: Cleo and Cosmo struggle but will not merge

cleo coverMore than half of the 100 non-weekly magazine titles audited by the Audit Bureau of Circulations experienced a drop in sales according to figures released today.

Women’s magazines in particular struggled during the first half of 2013 compared to the same period last year, with all but three of the audited titles experiencing a dip in circulation.

Bauer Media’s Cosmopolitan and Cleo both saw a fall in circulation despite Cleo’s new editor Shari Markson overseeing a redesign of the title. Read more »

Former Australian Good Taste editor moves to NewsLifeMedia’s magazine

Brodee Myers CookeBrodee Myers-Cooke, the former editor of Australian Good Taste magazine, has been appointed as the editor-in-cheif of NewsLifeMedia’s magazine.

Myers-Cooke was the editor of Australian Good Taste magazine for seven years and has been in the magazine industry for 17 years.

Her appointment starts effective immediately.

The announcement:

NewsLifeMedia today announced the appointment of Brodee Myers-Cooke as editor-in-chief of magazine.

NewsLifeMedia’s managing director Nicole Sheffield said: “I’m delighted that Brodee Myers-Cooke is the editor bringing magazine to life. She is a talented and creative editor who has always impressed me with her vision and strong editorial and commercial nous. magazine will deliver a multi-platform reader experience and what Brodee has planned for the magazine is incredibly exciting.”

NewsLifeMedia’s group publisher of food brands Fiona Nilsson said: “Australian food is about to get a whole lot tastier with the launch of magazine and I’m thrilled that Brodee is leading the team. She is one of the most experienced editors in food publishing in this country; she’s passionate about the brand and knows this market incredibly well. Brodee has a very clear vision for the magazine and was the perfect choice for the role.”

“ magazine will be a brand new food experience for Australian readers. Every issue will feature all new content purposely created for the magazine that works as a seamless package of recipes, features and compelling extras, all accessed across’s platforms. The magazine completes our offering and allows us to offer our clients the most targeted marketing solutions.”

Ms Myers-Cooke is an experienced editor who has worked in the magazine industry for 17 years. She has been the editor-in-chief of Woolworths Australian Good Taste magazine for seven years and assumes responsibility for magazine immediately.

Ms Myers-Cooke said: “ is such a loved and trusted Australian brand. I’m thrilled to be working on the launch of the magazine and creating something new and modern for our readers. It will have a fresh Australian flavour and provide a sense of discovery and talkability, it will be playful, entertaining and be as familiar as a friend.”

“From reaction to action with each turn of the page the full power of the network will be released. Our readers are a large and diverse audience who share a love of food and cooking, it’s a passion and part of their daily juggle. magazine perfectly caters to them all; from the everyday cook to the passionate foodie.”

The first issue of magazine will be on sale in early September.

Source: NewsLifeMedia press release

Louise Brockbank appointed head of

Louise Brockbank_002NewsLifeMedia has appointed Louise Brockbank to the role of head of online food website

Brockbank is the former chief marketing officer of Vividwireless and has also worked as chief development director for UNICEF; and general manager – sales and marketing at News Limited, where she led the marketing and channel sales within TrueLocal.

“I’m delighted to have attracted someone of the calibre of Louise Brockbank to this newly created position. With her strategic background and full spectrum marketing experience, Louise’s innovative thinking will provide a new dimension to the,” said Nicole Sheffield, managing director of NewsLifeMedia.  Read more »

Australian Good Taste magazine to close ahead of launch of Taste magazine

Good Taste magazineNews Limited’s food magazine for Woolworths, Australian Good Taste, is to cease publication.

The move comes seven months after News Limited’s lifestyle arm NewsLifeMedia announced the closure of MasterChef Magazine and a month since the company said that it would be extending its online brand Taste with the launch of a new magazine title to launch in September.

The August edition of Australian Good Taste will be the title’s last. Read more »

NewsLifeMedia to launch Taste magazine

taste magazineNews Limited’s magazine and lifestyle arm NewsLifeMedia is to launch Taste as a monthly magazine title.

The brand already exists as a recipe website and app.

The first issue of taste magazine will be on sale in September,with an editor yet to be announced. Read more »

Ex-Vogue editor: agencies are wringing the sponge dry

Kirstie ClementsMagazine creativity has been hit by the increasing influence of agencies attempting to “wring the sponge dry”, the former editor of Vogue has warned.

In a video interview with Encore to promote her new book The Vogue Factor, Kirstie Clements said that the emerging influence of PR and marketing on the editorial process hit creativity and ended the “church and state” separation between editorial and commercial interests.

She said: “Money is always the key to everything. It was gradual. Every day you drew a new line in the sand. Read more »

2012 – The year in magazines

In this roundup from the Encore and Mumbrella Annual, we look back at the year in magazines.


A decline in ad revenue for The Australian Financial Review Group leads to the closure of its technology publication MIS Magazine. Rumours surface the publisher will also close financial title CFO Magazine, which CEO Brett Clegg denies.


The Standard Media Index reports magazines have seen an 8.2 per cent decline in advertising spend for 2011, the largest of all media.


Sandra Hook, CEO of News Limited’s magazine arm NewsLifeMedia, departs. The news comes just months after she led the company rebrand.


In February, the Audit Bureau of Circulations reports that ACP Magazine’s mens’ title FHM has reduced its circulation by 50 per cent compared to the same period in 2011. The fall is one of the biggest circulation drops in Australian magazine history. In March, the title closes. ACP also offloads two of its sporting titles, Snowboarding and Inside Cricket to Nextmedia.


It is reported that Pacific Magazines is considering purchasing ACP Magazines with preliminary discussions believed to be underway.


ACP’s plans to launch fashion magazine Elle are put in question. The publisher is due to unveil the title in autumn but at the year’s end, it is yet to surface.


Public broadcaster the ABC launches a football magazine, ABC Football, ahead of the 2012 AFL Season. The magazine will be published annually by News Custom Publishing.


Publisher Wild Bunch Media launches a new exercise magazine, Women’s Running.


March sees a round of appointments – the Lifestyle Channel’s Nicole Sheffield to the role of CEO of NewsLifeMedia; in the ACP camp Rachel Sharp steps up as editor of the soon-to-be launched Women’s Fitness; and at Pacific Magazines, Jacqui Moony becomes editor of health and lifestyle mag Prevention.


May brings more bad news for ACP with mens’ mag Zoo Weekly falling 29.1 per cent in the latest round of circulation figures.


NewsLifeMedia CEO Nicole Sheffield begins her editorial cull and announces the departure of Vogue editor-in-chief Kirstie Clements. She is replaced by Edwina McCann, editor of rival title Harper’s Bazaar. Lifestyle group editor Mark Kelly and editor of home and lifestyle title InsideOut, Richard Walker, also depart.


ACP launches The Block magazine in an attempt to cash in on the success of the ongoing Nine reality series.


In July, PacMags launches its first iPad app for male lifestyle title Men’s Health.


The August release of figures from the Audit Bureau of Circulation show Cleo and Cosmo have suffered a significant drop in sales with Cleo down more than 17 per cent and Cosmo 16 per cent. NewsLifeMedia’s MasterChef magazine drops 36.67 per cent. The magazine ceases printing in November.


At the end of August, it is announced that ACP will be bought by German publisher Bauer. In September the sale is confirmed and Bauer picks up the magazine company for a reported $500m. It will rebrand as Bauer Media.


Louise Barrett, ACP’s director of sales, announces her departure. She will take on the role of national sales director at the Ten network in January.


The publisher formerly known as ACP launches Women’s Fitness magazine backed by a $2m launch campaign.


Former Freeview head Robin Parkes is appointed executive director of Magazine Publishers Australia while Pacific Magazines boss Nick Chan hands the chairmanship to Matt Stanton.


Current affairs magazine The Week, from British publisher Dennis Publishing, closes its Australian edition. Dynamic Business, published by Loyalty Media, closes after more than two decades.

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Mumbrella Question Time at Magazine Week this Friday

magazine week logoMumbrella will stage a question time session at this week’s Publishers Australia magazine conference.

Panellists include NewsLifeMedia boss Nicole Sheffield who will also present the opening keynote of the second day of the Magazine Week conference and Michelle Katz, media director of FMCG giant Unilever.

Also on the panel are Publishers Australia chairman and Westwick-Farrow Media boss Geoff Hird and James Hier, chief strategy officer at media agency MEC Global. Read more »

Putting the pee in MPA

To the relaunch of Magazine Publishers of Australia, where bathrooms appeared to be the theme of the night.

NewsLifeMedia boss Nicole Sheffield revealed that she had nearly missed giving her speech after getting locked in the bathroom of the private dining club. She told guests: ‘I wasn’t in the toilet for ten minutes – I was actually stuck in there.” Read more »

Magazine boss attacks ‘illogical’ gap in ad spend

Media agencies are allocating magazines just half the share of advertising spending that the medium receives in the UK, the new chairman of Magazine Publishers Australia has complained.

Acknowledging the tough economic market, Matt Stanton – who also runs Bauer Media – told a media event to relaunch the MPA: “I don’t understand why the UK is on 8% while we are only on 4%. Agency spend has declined at double the rate of consumer spending. It does not make logical sense to us. It’s a mystery to us and something we need to look at.” Read more »

NewsLifeMedia closes MasterChef Magazine

masterchef magNewsLifeMedia is closing MasterChef Magazine and a number of redundancies will result.

The November edition, which goes on sale on 22 October, will be the final issue after just two years of publishing.

The news comes just two months after a disappointing set of circulation figures which saw the title lose more than a third of its readers in a year.

The announcement from NewsLifeMedia: Read more »

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