Brockbank is the former chief marketing officer of Vividwireless and has also worked as chief development director for UNICEF; and general manager – sales and marketing at News Limited, where she led the marketing and channel sales within TrueLocal.
“I’m delighted to have attracted someone of the calibre of Louise Brockbank to this newly created position. With her strategic background and full spectrum marketing experience, Louise’s innovative thinking will provide a new dimension to the taste.com.aubusiness,” said Nicole Sheffield, managing director of NewsLifeMedia. Read more »
The move comes seven months after News Limited’s lifestyle arm NewsLifeMedia announced the closure of MasterChef Magazine and a month since the company said that it would be extending its online brand Taste with the launch of a new magazine title to launch in September.
The August edition of Australian Good Taste will be the title’s last. Read more »
The brand taste.com.au already exists as a recipe website and app.
The first issue of taste magazine will be on sale in September,with an editor yet to be announced. Read more »
In a video interview with Encore to promote her new book The Vogue Factor, Kirstie Clements said that the emerging influence of PR and marketing on the editorial process hit creativity and ended the “church and state” separation between editorial and commercial interests.
She said: “Money is always the key to everything. It was gradual. Every day you drew a new line in the sand. Read more »
In this roundup from the Encore and Mumbrella Annual, we look back at the year in magazines.
A decline in ad revenue for The Australian Financial Review Group leads to the closure of its technology publication MIS Magazine. Rumours surface the publisher will also close financial title CFO Magazine, which CEO Brett Clegg denies.
The Standard Media Index reports magazines have seen an 8.2 per cent decline in advertising spend for 2011, the largest of all media.
Sandra Hook, CEO of News Limited’s magazine arm NewsLifeMedia, departs. The news comes just months after she led the company rebrand.
In February, the Audit Bureau of Circulations reports that ACP Magazine’s mens’ title FHM has reduced its circulation by 50 per cent compared to the same period in 2011. The fall is one of the biggest circulation drops in Australian magazine history. In March, the title closes. ACP also offloads two of its sporting titles, Snowboarding and Inside Cricket to Nextmedia.
It is reported that Pacific Magazines is considering purchasing ACP Magazines with preliminary discussions believed to be underway.
ACP’s plans to launch fashion magazine Elle are put in question. The publisher is due to unveil the title in autumn but at the year’s end, it is yet to surface.
Public broadcaster the ABC launches a football magazine, ABC Football, ahead of the 2012 AFL Season. The magazine will be published annually by News Custom Publishing.
Publisher Wild Bunch Media launches a new exercise magazine, Women’s Running.
March sees a round of appointments – the Lifestyle Channel’s Nicole Sheffield to the role of CEO of NewsLifeMedia; in the ACP camp Rachel Sharp steps up as editor of the soon-to-be launched Women’s Fitness; and at Pacific Magazines, Jacqui Moony becomes editor of health and lifestyle mag Prevention.
May brings more bad news for ACP with mens’ mag Zoo Weekly falling 29.1 per cent in the latest round of circulation figures.
NewsLifeMedia CEO Nicole Sheffield begins her editorial cull and announces the departure of Vogue editor-in-chief Kirstie Clements. She is replaced by Edwina McCann, editor of rival title Harper’s Bazaar. Lifestyle group editor Mark Kelly and editor of home and lifestyle title InsideOut, Richard Walker, also depart.
ACP launches The Block magazine in an attempt to cash in on the success of the ongoing Nine reality series.
In July, PacMags launches its first iPad app for male lifestyle title Men’s Health.
The August release of figures from the Audit Bureau of Circulation show Cleo and Cosmo have suffered a significant drop in sales with Cleo down more than 17 per cent and Cosmo 16 per cent. NewsLifeMedia’s MasterChef magazine drops 36.67 per cent. The magazine ceases printing in November.
At the end of August, it is announced that ACP will be bought by German publisher Bauer. In September the sale is confirmed and Bauer picks up the magazine company for a reported $500m. It will rebrand as Bauer Media.
Louise Barrett, ACP’s director of sales, announces her departure. She will take on the role of national sales director at the Ten network in January.
The publisher formerly known as ACP launches Women’s Fitness magazine backed by a $2m launch campaign.
Former Freeview head Robin Parkes is appointed executive director of Magazine Publishers Australia while Pacific Magazines boss Nick Chan hands the chairmanship to Matt Stanton.
Current affairs magazine The Week, from British publisher Dennis Publishing, closes its Australian edition. Dynamic Business, published by Loyalty Media, closes after more than two decades.
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Panellists include NewsLifeMedia boss Nicole Sheffield who will also present the opening keynote of the second day of the Magazine Week conference and Michelle Katz, media director of FMCG giant Unilever.
Also on the panel are Publishers Australia chairman and Westwick-Farrow Media boss Geoff Hird and James Hier, chief strategy officer at media agency MEC Global. Read more »
To the relaunch of Magazine Publishers of Australia, where bathrooms appeared to be the theme of the night.
NewsLifeMedia boss Nicole Sheffield revealed that she had nearly missed giving her speech after getting locked in the bathroom of the private dining club. She told guests: ‘I wasn’t in the toilet for ten minutes – I was actually stuck in there.” Read more »
Media agencies are allocating magazines just half the share of advertising spending that the medium receives in the UK, the new chairman of Magazine Publishers Australia has complained.
Acknowledging the tough economic market, Matt Stanton – who also runs Bauer Media – told a media event to relaunch the MPA: “I don’t understand why the UK is on 8% while we are only on 4%. Agency spend has declined at double the rate of consumer spending. It does not make logical sense to us. It’s a mystery to us and something we need to look at.” Read more »
The November edition, which goes on sale on 22 October, will be the final issue after just two years of publishing.
The news comes just two months after a disappointing set of circulation figures which saw the title lose more than a third of its readers in a year.
The announcement from NewsLifeMedia: Read more »
The early bird rate expires for the Magazine Week conference at the end of the day.
The event, organised by Publishers Australia, takes place at the Sydney Hilton on November 15 and 16
Earlybird till 5th October
- PA Member – $650
- Non Member – $850
Standard rate thereafter
- PA Member – $790
- Non Member – $990
The conference programme can be viewed here.
Publishers Australia is delighted to announce that media personality Andrew Daddo will MC at this year’s Magazine Week conference.
Confirming his appearance, Daddo said: “I’m really looking forward to being part of the conference. I love magazines, always have and always will. They’re such an integral part of our lives, it’s easy to forget how significant they are.
“It’s not just about the information they convey; they’re our companions and remain the most reliable form of entertainment, in print, in digital, wherever we are. It’s going to be a fun couple of days, I look forward to meeting Australia’s publishers.”
Andrew will have the task of corralling and moderating some of the biggest personalities in Australia’s publishing industry:
- Matthew Stanton, CEO, ACP Magazines and Chairman, MPA
- Nicole Sheffield, CEO, NewsLifeMedia
- Geoff Hird, Publisher, Westwick-Farrow Media and Chairman, PA
- Ash Hunter, CEO, Hunter5 Publishing
- Chris Wirasinha of Pedestrian.tv
As well as being a household name for his years with ABC Radio, Beijing and Sydney Olympics presentations and a variety of popular TV shows, Andrew is a regular contributor to Australian Golf Digest and has written for Fly Fishing Annual, Essential Kids, The Hoopla and others. In addition, he says he has ‘enjoyed’ the deadline of a weekly column with the Sydney Morning Herald.
Andrew is also an accomplished author, having written over 20 best selling books for all ages – picture and chapter books, short story collections, young adult novels and adult non-fiction. Publishers will be pleased to learn that he is working hard on the next generation of magazine readers: he has spoken to hundreds of thousands of school children over the past decade, promoting the importance of literacy.
Source: Publishers Australia
Publishers Australia has extended its early bird offer for Magazine Week until next Friday 12 October.
The announcement: Read more »
Australia’s major magazine publishers look set to try again to work together to promote the medium after a couple of years of near inactivity.
Magazine Publishers Australia has announced former Freeview head Robin Parkes as executive director. It follows a long period without the MPA having staff following the departure of Helen Kingsmill about two years ago.
Meanwhile Pacific Magazines boss Nick Chan has handed the chairmanship of the MPA to ACP boss Matt Stanton. Last year Chan acknowledged: “We’ve done a shit job of actually branding our medium.”
The MPA executive is made up of the CEOs of the three largest magazine publishers: Chan, Stanton and Nicole Sheffield of NewsLifeMedia. Stanton told Mumbrella: “Hiring Robin is our biggest investment. This is a statement of intent from us. There are misquotes and misunderstandings about how strong magazines are – we need to get the message of how engaging the are for consumers.
The MPA is also a member of Publishers Australia which represents Australi’s smaller and niche magazine publishers. Magazine Publishers Australia (MPA) gained representation on the PA board last year.
Nick Smith, publisher of the company’s home and lifestyle group, which includes both Gardening Australia and InsideOut, told Mumbrella that Claire Bradley, editor of InsideOut, will replace former Gardening Australia editor Jennifer Stackhouse, to become editor-in-chief across both titles. Read more »
Kerrie McCallum, who yesterday stepped down as editor of InStyle Magazine, has been announced as editor-in-chief of Sunday Magazine.
McCallum will begin in October at the NewsLifeMedia publication, reporting to managing director Nicole Sheffield.
Production house FremantleMedia has hired Zara Curtis as the first general manager of content division Spring. Curtis was formerly commercial director at NewsLifeMedia. Spring launched in September 2011 with a remit to produce sponsor-driven content for FTA, digital and subscription channels.
Curtis’ exit from News Limited’s magazine arm is the latest in a series of high profile departures from NewsLifeMedia in the three months since Nicole Sheffield took the reins at the lifestyle publishing arm of News Limited. Read more »
Smith will be responsible for GQ Australia, Australian Golf Digest, Big League, Country Style, Vogue Living, Gardening Australia, InsideOut and homelife.com.au.
Smith’s promotion came after new boss Nicole Sheffield axed lifestyle group editor Mark Kelly and Richard Waller of Inside Out. Smith will also remain as editor-in-chief of GQ, which has a bimonthly print edition. Read more »
NewsLifeMedia boss Nicole Sheffield has installed a new director of communications – former LifeStyle Channels group colleague Sharyn Whitten.
Whitten was with Foxtel’s LifeStyle Channels group for over 10 years, latterly as head of publicity and talent management.
She replaces Kat Vidovic, who headed up communications for what used to be known as News Magazines. Freelance PR Barbara Messer filled in the interim while Vidovic was on maternity leave.
The move is the latest in a string of people moves instigated by Sheffield, who was appointed CEO in March.
Sheffield commented: Read more »