Nicole Sheffield CEO of expanded NewsLifeMedia as moves across

News Limited’s digital arm is to become a part of the company’s lifestyle operation NewsLifeMedia under new chief executive Nicole Sheffield.

NewsLifeMedia was created in November last year as a rebranding from News Magazines.

Sheffield is moving across from her previous role as GM of the Lifestyle Channels at XYZ Networks in a move that had been tipped for some weeks. She rejoins former subscription TV colleague Kim Williams who became CEO of News Limited late last year. She replaces Sandra Hook who left in Janaury.

Williams, previously CEO of Foxtel, said “It makes sense to align more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.”    Read more »

News Limited’s Ed Smith tipped to join Foxtel, Nicole Sheffield to join NewsLifeMedia


Ed Smith, the group marketing director of News Limited, is tipped to be joining Foxtel in a further move that sees News Limited boss Kim Williams perform major surgery on the group’s management line-up.

Another major personnel change sees Nicole Sheffield, Foxtel’s head of lifestyle channels, replace Sandra Hook as CEO of NewsLifeMedia, Crikey is reporting. Hook was ousted from the top job at NewsLifeMedia, News Limited’s magazine division, last week.

Read more »

Fairfax boss Greg Hywood to address inaugural Publish conference

Screen Shot 2014-10-09 at 10.23.23 AMFairfax Media boss Greg Hywood, Australia’s most famous playwright David Williamson and the global commercial boss of BuzzFeed are to speak at the inaugural Publish conference in Sydney next month.

Publish, which is produced by Mumbrella in association with Publishers Australia, will focus on the future trends and opportunities in print and digital publishing.

It also includes a formal networking afternoon offering the chance to schedule 15-minute meetings with publishers, media buyers, technology suppliers and other relevant practitioners.

Hywood is pursuing a digital first publishing strategy at the 180-year-old newspaper company as well as building its events arm and eyeing investment in other verticals. He will share his thoughts on the future of the Australian publishing industry and how Fairfax is navigating the rapidly evolving market.

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NewsLifeMedia announce exclusive partnership with contactless communications provider Tapit

NewsLifeMedia and contactless communications provider, Tapit, has announced an exclusive partnership which aims to “enhance and add value to existing NewsLifeMedia advertising products”.

The announcement:

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Kerrie McCallum appointed editor-in-chief of delicious magazine

Kerrie McCallum will step into the role of editor-in-chief of ABC delicious. magazine while editor Danielle Oppermann is on maternity leave.

The announcement:

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Neale Whitaker emerges as new editor of Vogue Living and News Corp columnist



Belle magazine’s outgoing editor-in-chief Neale Whitaker has emerged as the new boss of NewsLifeMedia’s lifestyle brand Vogue Living, and will also take on a role as a columnist for News Corp’s Sunday papers in Australia.

Channel Nine has also confirmed Whitaker, who was yesterday revealed to be leaving the Bauer title he has edited since 2006 in December, will continue as a judge for The Block for the next season. Bauer currently prints the companion magazine to the popular TV series.

In the last audit period Vogue Living lost 2.6 per cent of its circulation, dropping to 40,746 copies, while Belle gained 4.5 per cent to 45,055 copies.

NewsLifeMedia CEO Nicole Sheffield said in a statement: “Neale is one of the best in his field. He is highly respected in the industry with an incredibly strong home and design background and extensive media experience. This is a wonderful coup for News and builds on our solid stable of high-profile editors.

Read more »

Mumbrella360 attendance numbers rise by more than a third to 1,507

Mumbrella360 registration 2014 turn bag

The total attendance at this year’s Mumbrella360 conference rose by 36 per cent, audited numbers have revealed.

BuzzFeed's Keith Hernandez was the opening keynote

BuzzFeed’s Keith Hernandez was the opening keynote

According to the Audited Media Association of Australia audit, Mumbrella360’s total attendance number grew from 1,108 in 2013 to 1,507 this year. Read more »

Mumbrella360 live blog: Wednesday, June 3

Welcome to Mumbrella’s live blog, coming to you today and tomorrow direct from the Hilton Hotel Sydney, with rolling coverage of everything you need to know from Mumbrella360. Refresh the page for the latest updates.

6:17pm - One of the last sessions today was Meet the Marketers with a host of top-notch talent with, from left to right, Westfield’s John Batistitch, Michael Burgess of Weight Watchers, Mark Reinke from Suncorp and James Sykes of Beam the marketers panel mumbrella360

5.38pm - The boss of content agency Outbrain Ayal Steiner has told the Mumbrella360 forum that content marketers need to think more like publishers. Read the story here.

5:11pm - Ross McNab of Kinected has just left the stage after giving a presentation on multi-channel marketing.

Ross McNab Mumbrella360 multi channel marketing

4.41pm - Audience fragmentation and the internet are no threat say free to air network top sales bosses. Full story here. Read more »

Magazine boss: We’ve been unfairly caught up in the story of newspapers’ decline

(l-r) Peter Zavec (Pac Mags), Nicole Sheffield (NewsLifeMedia), Matt Stanton (Bauer Media), Geoff Field (Publishers Australia)

(l-r) Peter Zavecz (Pac Mags), Nicole Sheffield (NewsLifeMedia), Matt Stanton (Bauer Media), Geoff Hird (Publishers Australia)

Pacific Magazines director Peter Zavecz said today that is unfair to lump magazines in the same category as newspapers, which are facing much bigger problems.

Speaking at the Mumbrella360 conference held in Sydney today, Zavecz said magazines have become caught up in the story of the decline of print.

“I think we’ve been unfairly lumped into a print bucket that’s in decline,” he said.

“With the press, we all know the challenges they face. It’s news. If you’ve got channels that can deliver news faster and more conveniently for people, they’re going to turn to it.

“Magazines are different. It’s curated content. Even some of our news is curated news. Magazines are a separate entity [to newspapers]. Magazines are a more engaging sort of format than newspapers.”

Zavecz was on a panel with Bauer Media CEO and Magazines Publishers chairman Matthew Stanton, NewsLifeMedia CEO Nichole Sheffield, Pacific Magazines director Peter Zavecz and Publishers Australia and publisher Westwick-Farrow media Geoff Hird.

Read more »

14 more media industry bosses revealed for Mumbrella360 conference lineup

m360Bosses from Australia’s biggest media companies have today been confirmed for the program of next month’s Mumbrella360.

Among those joining the lineup are the bosses of Australia’s biggest three magazine publishers, the sales bosses of Australia’s largest three TV networks, outdoor company CEOs and some of Australia’s biggest digital players.



Nicole Sheffield


Matt Stanton


The magazine panel, due to take place on the first day of the conference, features Matthew Stanton, CEO of Bauer Media and chairman of industry body Magazine Publishers of Australia; Nicole Sheffield, CEO of News Corp’s magazine arm NewsLifeMedia; Peter Zavecz, director of Pacific Magazines; and Geoff Hird, chairman of industry body Publishers Australia and publisher at Westwick-Farrow Media.

Moderator: Sintras

Moderator: Sintras

Also taking place on the first day is a panel featuring three people with some of the most high pressure jobs in the Australian media industry – the sales bosses of Seven, Nine and Ten. Read more »

Mary Ann Azer to head Magazine Publishers of Australia

P & G Corporate ShootFormer Procter and Gamble marketing communications boss Mary Ann Azer is to head industry association Magazine Publishers of Australia (MPA) as its new executive director, replacing Robin Parkes who moved to Telstra’s marketing team earlier this year.

Azer will report to MPA Chairman and CEO of Bauer Media Matthew Stanton and will face the challenge of promoting the magazine industry at time of continuing double digit revenue declines and falling print circulations.

“Mary Ann’s appointment signifies the continuing commitment of the MPA to the ongoing revitalisation and promotion of the magazine publishing industry,” said Stanton, in a statement.  Read more »

Game of Thrones News Corp style

Keen readers of Dr Mumbo will know he is a big fan of paranoid speculation, and loves to share when the latest rumours doing the rounds land on his desk.

Much has been written about the length of News Corp CEO Julian Clarke’s tenture in the role, beyond being a safe pair of hands in the post Kim Williams era, and also the broader aspirations of Ten boss Hamish McLennan.

But what if Hamish’s wider ambitions were for Fox Studios in America, where he would report directly to 21st Century Fox CEO Chase Carey? Not a bad gig most would agree, and one with a pretty rosy future, running one of the most profitable arms of the Murdoch empire.

According to the scuttlebutt, Ten’s current underperformance would not be a hurdle to this career move in a year or two.

And with News Corp potentially becoming more involved in Ten under changes to the media laws we could this see a broader shuffling of the cards around the Australian News Corp empire? Read more »

News Life Media promotes Prue Cox to commercial director



Prue Cox, the national sales director for News Corp’s lifestyle division News Life Media has been promoted to commercial director of the company’s portfolio of brands.

Cox replaces Miffy Coady who resigned from the business three months ago and leaves at the end of March, and she will report to News Life Media managing director Nicole Sheffield.

In her new role will lead the strategic direction of commercial operations across the company’s online platforms, magazines and newspaper inserts, as well as oversee sales, creative, research, insights and trade marketing. Read more »

New general manager for NewsLifeMedia’s Kidspot and Parenting



News Corp Australia’s content publishing arm NewsLifeMedia has appointed a new general manager for Kidspot and Parenting.

The announcement: Read more »

Clarke unveils News Corp restructure

Julian Clake

Julian Clake

New News Corp boss Julian Clarke has announced  changes which see the company unwind some of the centralisation instigated by his predecessor Kim Williams.

Under Williams, the company pushed to a philosophy of single management structures for each state. Since his sudden departure, this has led to criticisms that the new structure saw advertising revenue seep away. Under Williams, the company’s advertising sales strategy and marketing functions became much more centralised around its Sydney headquarters.

Today’s announcement – in an all staff email from Clarke – sees a change of emphasis back towards state teams selling advertising and more local marketing decisions. Most of the announcements focus on NSW and Victoria.

The move follows yesterday’s hints from Clarke that the company would be differentiating its products more, an instruction that was also given to editors shortly after Col Allan arrived from New York to provide an editorial lead. Read more »

APN CEO Miller: Industry needs more women in senior roles

MichaelThe CEO of Australia’s third largest publisher APN News & Media Michael Miller has told a forum that there are not enough women in senior leadership position in the sector and urged them “to do more” about the issue.

Speaking on an all male panel at the newspaper industry’s Future Forum yesterday which consisted of himself, Fairfax Media CEO Greg Hywood, News Corp Australia boss Julian Clarke and West Australian Newspapers chief Chris Wharton, Miller said that while media outperformed some other sectors more emphasis was need on the topic.

“It’s a challenge, I think it’s sad that we don’t have more females in leadership positions,” said  Miller, “however, putting it into context the University of the Sunshine Coast did a survey, last year looking at the number of women working in media, not just newspapers, and found that 55 per cent are female, that’s up from a third ten years ago.”

He also pointed to television as another male industry, with Lou Barrett having recently broken the logjam with her appointment to lead ten’s media sales. “I look at not just newspapers but other media, like TV, the news directors are men, there’s one (female) sales director, but most of the station managers and CEOs are male. If you look at the ASX top 500 companies in Australia and media actually out perform the other companies in females in senior roles,” he said.

“But we need to do more.” Read more »

ABCs: Cleo and Cosmo struggle but will not merge

cleo coverMore than half of the 100 non-weekly magazine titles audited by the Audit Bureau of Circulations experienced a drop in sales according to figures released today.

Women’s magazines in particular struggled during the first half of 2013 compared to the same period last year, with all but three of the audited titles experiencing a dip in circulation.

Bauer Media’s Cosmopolitan and Cleo both saw a fall in circulation despite Cleo’s new editor Shari Markson overseeing a redesign of the title. Read more »

Former Australian Good Taste editor moves to NewsLifeMedia’s magazine

Brodee Myers CookeBrodee Myers-Cooke, the former editor of Australian Good Taste magazine, has been appointed as the editor-in-cheif of NewsLifeMedia’s magazine.

Myers-Cooke was the editor of Australian Good Taste magazine for seven years and has been in the magazine industry for 17 years.

Her appointment starts effective immediately.

The announcement:

NewsLifeMedia today announced the appointment of Brodee Myers-Cooke as editor-in-chief of magazine.

NewsLifeMedia’s managing director Nicole Sheffield said: “I’m delighted that Brodee Myers-Cooke is the editor bringing magazine to life. She is a talented and creative editor who has always impressed me with her vision and strong editorial and commercial nous. magazine will deliver a multi-platform reader experience and what Brodee has planned for the magazine is incredibly exciting.”

NewsLifeMedia’s group publisher of food brands Fiona Nilsson said: “Australian food is about to get a whole lot tastier with the launch of magazine and I’m thrilled that Brodee is leading the team. She is one of the most experienced editors in food publishing in this country; she’s passionate about the brand and knows this market incredibly well. Brodee has a very clear vision for the magazine and was the perfect choice for the role.”

“ magazine will be a brand new food experience for Australian readers. Every issue will feature all new content purposely created for the magazine that works as a seamless package of recipes, features and compelling extras, all accessed across’s platforms. The magazine completes our offering and allows us to offer our clients the most targeted marketing solutions.”

Ms Myers-Cooke is an experienced editor who has worked in the magazine industry for 17 years. She has been the editor-in-chief of Woolworths Australian Good Taste magazine for seven years and assumes responsibility for magazine immediately.

Ms Myers-Cooke said: “ is such a loved and trusted Australian brand. I’m thrilled to be working on the launch of the magazine and creating something new and modern for our readers. It will have a fresh Australian flavour and provide a sense of discovery and talkability, it will be playful, entertaining and be as familiar as a friend.”

“From reaction to action with each turn of the page the full power of the network will be released. Our readers are a large and diverse audience who share a love of food and cooking, it’s a passion and part of their daily juggle. magazine perfectly caters to them all; from the everyday cook to the passionate foodie.”

The first issue of magazine will be on sale in early September.

Source: NewsLifeMedia press release

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