Nicole Sheffield, CEO of NewsLifeMedia, has been brought in to replace News Corp Australia’s Neil Robinson on the IAB Australia Board.
The announcement: Read more »
News Limited’s digital arm news.com.au is to become a part of the company’s lifestyle operation NewsLifeMedia under new chief executive Nicole Sheffield.
NewsLifeMedia was created in November last year as a rebranding from News Magazines.
Sheffield is moving across from her previous role as GM of the Lifestyle Channels at XYZ Networks in a move that had been tipped for some weeks. She rejoins former subscription TV colleague Kim Williams who became CEO of News Limited late last year. She replaces Sandra Hook who left in Janaury.
Williams, previously CEO of Foxtel, said “It makes sense to align news.com.au more closely with our online lifestyle brands, presenting a more integrated network of news and lifestyle to our millions of readers and helping drive traffic through these sites.” Read more »
Ed Smith, the group marketing director of News Limited, is tipped to be joining Foxtel in a further move that sees News Limited boss Kim Williams perform major surgery on the group’s management line-up.
Another major personnel change sees Nicole Sheffield, Foxtel’s head of lifestyle channels, replace Sandra Hook as CEO of NewsLifeMedia, Crikey is reporting. Hook was ousted from the top job at NewsLifeMedia, News Limited’s magazine division, last week.
With Bauer Media closing titles and struggling to find relevance in the digital landscape, Mumbrella’s Miranda Ward looks at how things got to this point, and what a new CEO needs to do to fix the company’s fortunes.
Australia’s largest magazine publisher, Bauer Media, will look back at 2015 as something of an annus horribilis. In the past 12 months it lost a CEO, the editor of its most high-profile publication, its sales director, and closed three major masthead magazines, while its digital strategy failed to get off the ground.
The company’s issues boil down to three core problems – bad management, no coherent digital strategy and no real budget for content. Read more »
Magazine publishers are attempting to drive sales by enticing consumers with giveaways of cars, kitchen appliances and holidays when they purchase a magazine in a newsagency as part of a campaign run by industry body Magazine Publishers of Australia.
The campaign is part of the MPA’s effort to better support newsagents with the campaign looking to increase newsagency sales for weekly magazines and homes and food magazines.
Mary Ann Azer, MPA executive director, told Mumbrella the campaign aims to “boost sales in the newsagency channel and show support for this important channel to magazines”.
The promotion, which launches next month, will see see three national newsagent-exclusive promotions launch over three months focusing on weekly, home and food titles. Read more »
NewsLifeMedia magazine is aiming for 1.2m unique page impressions in its first six months on Delicious.com.au, having launched with two advertising partners – Woolworths and KitchenAid.
Kerrie McCallum, Delicious editor-in-chief, told Mumbrella the aim is for the brand to “own the hunger cycle”. Read more »
If Dr Mumbo’s Melbourne Cup tips are anything to go by it’s going to be a quiet night in adland, as all of his industry tipsters completely missed the mark.
Despite a who’s who of the media entering the stakes – hello Tim Worner, Nicole Sheffield, Kieran Moore and Barry O’Brien – no one picked rank outsider Prince of Penzance for the win. Read more »
The Melbourne Cup is the race that stops a nation, and once again the media industry will stop watch the race.
Picking the winner of the two-miler is notoriously hard, so one again Dr Mumbo has asked a few of the media and marketing industry’s biggest names for their tips for the big race.
Last’s year’s winner John Steedman has retired and that leaves an opening for the glory of beating all their agency and media rivals. It’s a vacancy that many are taking seriously, with a number of media CEOs studying up on the form guide before giving Dr Mumbo their answers.
Below you can see the picks from racing die-hards who give their carefully considered tips. While others have taken a more creative bent and it’s fair to say that more than a few chose their picks by the age old method of the horses’ name… Trip to Paris anyone? Read more »
The new qualitative research, by OMD and NewsLifeMedia, charted the mobile usage of some 200 consumers for a fortnight showing that the mobile path to purchase often involves daily research, with evenings a key time of day for consumers aged 20-35 to be researching and looking to purchase.
“This was a window into how the day segmented and how mobile is a primer for generating demand,” Peter Horgan, CEO of OMD, told Mumbrella. “We are making a lot of decisions in the space on the back of claimed data but this allows us to be more confident with budget recommendations across our partners.” Read more »
Last week’s Publish conference featured a call for newsagents to get tough with publishers on what they stock. In this guest post, newsagent Mark Fletcher argues that the real problem is publishers’ love affair with supermarkets.
It is frustrating reading that magazine publishers bagged newsagents at an industry forum without newsagents having a reasonable right of reply. But maybe that is how publishers like it, maybe they don’t want to mix with newsagents. We do, after all, only sell 50 per cent of magazines sold in Australia.
Read more »
The boss of the industry body for Australia’s major newspaper groups has said publishers expected too much of the ability of its new readership metric to maintain advertising spend.
The comments came from Mark Hollands, CEO of The Newspaper Works, which led the development of new readership survey EMMA – Enhanced Media Metrics Australia.
Speaking at the Publish conference, Mark Hollands told the audience: “The idea that this data was going to save the day, to be honest, was a little bit naive.” Read more »
The boss of publishing house NewsLifeMedia has said newsagents need to be more critical about the range they stock and emulate the way that supermarket giants Coles and Woolworths operate.
Speaking at Wednesday’s Publish conference, Nicole Sheffield said: “Every time there is a range review [at a supermarket] it’s got nothing to do with anything emotional, social, digital – it’s what that pocket is yielding me and if it’s not doing it, you’re off the range.
“Newsagents are under enormous pressure. There’s a lot less of them. Running a newsagency today is a very difficult, challenging business. You’ve got print products that are in decline and you’re heavy reliant on lotto. Read more »
Adult colouring books have brought a new lease of life to the publishing industry, the boss of the country’s second largest publisher has claimed.
Peter Zavecz, CEO of Pacific Magazines, told Mumbrella that the company is to launch another three colouring in books before Christmas following successes with colouring books under the Better Homes & Gardens, New Idea and That’s Life mastheads.
The trend, which has also seen Bauer Media launch an Australian Women’s Weekly branded colouring book, began overseas. Read more »
Former Magazine Publishers Australia CEO Robin Parkes has been named the new chief operating officer of News Corp’s magazine division NewsLifeMedia.
Justin Stone, Bauer’s director of research will be presenting the exclusive research, while Allure Media’s group publisher of Popsugar Australia Alison Rice and Mamamia head of research and insights Dr Rebecca Huntley, will be presenting separate case-studies sharing what they do to successfully reach the 18-34 year old female audience.
The Messenger Group CEO Lisa Messenger also returns to talk about how she has grown the magazine The Collective one year on since she announced its international expansion plans.
Australian publishers and content makers have been warned that the growing shift of ad revenues to the likes of Google, Facebook, Twitter and LinkedIn threatens the future viability of their businesses.
Speaking at the IAB leadership summit Anthony Saines, director of media at Carsales.com (ASX: CAR) told the room that he worried about the consolidation of digital advertising power.
“I don’t know how healthy that is, where you risk one day waking up and find you are working for Google or Twitter. I think those platforms will end up dominating the world,” said Saines. Read more »
New Idea editor-in-chief Kim Wilson has been appointed editor-in-chief of NewsLifeMedia’s parenting website Kidspot.com.au. Read more »
Non-weekly magazines shifted nearly 200,000 fewer copies in the first six months of this year compared to the same period the year before, despite the launch of two new magazines in the intervening period.
If the circulations of Homes+ and Family Circle are taken out of the equation that number jumps to 293,023, a 7.45 per cent drop year-on-year, according to the latest Audit Bureau of Circulation figures.
Frankie Magazine was one of the many titles to see its circulation drop, after posting its first decline in the magazine’s history in the circulation period ended in December last year, although special interest titles fared better boosting their sales.
From January to June Frankie saw its circulation drop by 10.8 per cent, shifting on average 60,447 copies a month compared to the 67,782 copies a month it sold in the same period in 2014. Read more »