Lockyer joined Droga5 in May to help service key client Tiger Beer in a consultative capacity in Singapore, building speculation that the creative agency would set up a permanent base in the citystate. Droga5 services the Tiger business out of its Sydney office.
The latest responsible drinking campaign from DrinkWise is a cleverly disguised beer ad, not a public health message, argues FARE’s Michael Thorn.
The alcohol industry’s latest beer advertisement masquerading as a public health message was created, according to DrinkWise, ‘to promote a safer healthier drinking culture by keeping the event the focus, not the drinking’.
Perhaps something was lost in translation, although this seems unlikely with one of the country’s smartest ad agencies, Clemenger BBDO on the job. More likely, DrinkWise, an industry financed and controlled body, just couldn’t help themselves. Read more »
Media agency Mitchells has won the media planning and buying account for Maggie Beer Products. The move will see them promote Beer’s food products and cook books.
Tiger Beer has unveiled its new regional ad campaign launching in 25 territories in Asia Pacific, its first work since hiring Droga5 Sydney to their creative account.
The brand has unveiled three new spots based around the theme ‘Tiger Uncage’, created for the Asia-Pacific region by the Droga5 team in Sydney, in a bid to make the brand synonymous with the pan-Asia region.
They feature China-born tattoo artist Joey Pang, Singaporean director Anthony Chen and New York-born Asia-based stuntman Charlie Ruedpokanon who are all ‘uncaged heroes’.
Heckler and Dentsu Australia have unveiled a new campaign for the Sydney based 4 Pines Brewing Co that tells the journey of how the brewery managed to create its own Kölsch beer in Australia.
‘The Battle of Kolsch’ campaign, styled as a wartime era newsreel, features a ‘World War Beer’ occurring in 1948 Germany as the country passes a convention to illegalise brewers using the Kölsch name outside of the city of Cologne.
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Thanks to the country’s anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said the two-man luge is “a little gay.” Now, we have this crazy spot from Norwegian sports apparel retailer XXL.”
Chinese beer brand Tsingtao has attempted introduce a new word into the Australia jargon, “Tsingtaoism”, as part of a campaign aimed at making the brand more known to Australian beer consumers outside of Chinese restaurants.
The campaign, developed by creative agency Bloke, celebrates the belief in “Tsingtaoism” which they say means “the way of meeting people and making friends around the world” and “being social and enjoying yourself”.
Carlton Dry has launched a series of ads created by Clemenger BBDO Melbourne to show audiences what it means to say “#HelloBeer”.
The 15 and 30 second ads feature four inventive housemates whose antics “are a celebration of everything the brand represents – kicking back with mates and having a good time”.
CUB general manager Carlton Dry, Andrew Meldrum said in a statement: “The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive.
“This summer we’re taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV.
“We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies.”
Morning Update: Sept 19 – BBC Newsreader gaffe; NZ branded beer prank; Twitter’s fake users to be revealed
This is Morning Update, our overnight wrap up of the international media and marketing news.
Buzzfeed: BBC Newsreader mistakes photocopier paper for iPad live on air - an amusing gaffe by a presenter gained social media traction overnight.
“BBC News presenter Simon McCoy made a bit of an error this morning, mistaking a pack of photocopier paper for his iPad.”
International Business Times: Branded beer prank goes viral - a sponsored stunt by an New Zealand brewer has gone global in recent days.
“A New Zealand-based beer company, Tui, sponsored a prank pulled off by a group of buddies.” Read more »
Slim Dusty might have sung about a pub with no beer but a stunt for Schweppes tests what happens when the owners switch off the beer taps off in a 100-year-old Australian pub.
The campaign features locals who aren’t initially impressed to learn that they have to go to cocktails.
Created as part of the Schweppes “Cocktail revolution” campaign by GPY&R Melbourne the “Pub with no beer” is a three part online series that shows the reaction of patrons to being told there is no beer. Read more »
Entertainment icon Lionel Richie performs his classic hit Hello from the back of a fridge in a new ad for Lion Nathan’s Tap King.
The 60 second TV commercial for Tap King created by BMF shows a man opening the fridge longing for refreshment when Richie’s classic hit starts to play. Then as he looks closer, Richie appears at the back of the fridge playing ‘Hello’ on a white piano. Read more »
Sexy potatoes, a caveman transformed by an electric razor, Big W, Coca-Cola and Pure Blonde are among the brands to have generated complaints rejected by the Ad Standards Board.
In the Pure Blonde ad created by Clemenger BBDO Melbourne, a crowd of blondes dressed in white fill the empty streets of Budapest creating “river of blonde” some viewers found racist. Read more »
Aimed at “the more casual tipper”, the Carlton Draught Pick – which is downloadable from iTunes or Carlton’s website – is the only footy tipping app where players don’t have to bet every round to win the top prizes, the app’s creator Clemenger BBDO Melbourne says.
As well as “a year of beer” – two cartons, or 48 stubbies, a month for 12 months – tipsters can win tickets to the AFL Grand Final.
A brand-funded content campaign for beer brand James Boag’s has seen the first two authors of the sponsored Good Weekend column go public to say they were unaware their work would be presented as an ad.
The column – “on how to be a better man” – appears within the pages of Good Weekend magazine, published on Saturdays by The Sydney Morning Herald and The Age. It appears under the headline “Greatness rarely comes easily”, which is the new Boag’s slogan. It also features the Boag’s logo above and below the content.
Boag’s registered the slogan as a trademark four months ago.
The first column featured former adman Nigel Marsh, the author of Fat, Forty and Fired. The second was from regular Fairfax Media columnist Peter FitzSimons.
Yesterday, FitzSimons took to his regular Saturday sports column, The Fitz Files, to distance himself from his contribution in Good Weekend the previous week. He told readers in an item headed “Clarification”: Read more »
In the latest chapter of its ‘Hello Beers’ series, Carlton Dry has launched an outdoor campaign to show what can happen when men get together for a beer.
An Australian ad has made a list of the world’s best TV ads of 2012. Read more »
The Vevo Go Shows, produced by MCM Media, feature musical acts in unexpected locations around the country, recorded and broadcast across Vevo’s various platforms.
Production on the series begins next week, to run for four months, and will see the beer involved in all elements of the show, such as performance, interviews and behind the scenes footage. Read more »