2SM faces backlash after John Laws tells child sex abuse victim to go ‘have a beer’

John LawsRadio broadcaster 2SM is again facing a public backlash after Mornings show host John Laws told an 80-year-old man, who had told him he was a victim of child sex abuse, to ‘go and have a beer’ and not be a ‘wet blanket’.

In an 14 minute phone call on-air Laws spoke to caller ‘Brian’ about his experience of abused as a child in the 1940s, at age 11 in Goondiwindi in Queensland and then when he was 14.

Over the course of the interview Laws recommended he “go to the pub and have a lemonade”, after the caller informed the host he did not drink alcohol and concluded the discussion by forcing the clearly distraught man to thank him for taking the call.

2SM management declined to comment on the interview this morning despite the interview sparking public anger and being denounced on social media.  Read more »

Thirsty Camel launches blokey beer campaign looking for ‘Minister for Thirst’

Thirst Camel bottle shops are looking for a “Minister for Thirst” as part of a new campaign across TV, radio, outdoor, print and digital.

Using footage of a parliamentary brawl the campaign jokes that thirsty Australians need an outlet, hence they are taking nominations for a minister for thirst in collaboration with the T20 group.

They are encouraging people to enter themselves and friends and are offering a prize package worth $20,000.

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Morning Update: US brewer apologises to Indians for putting Gandhi on beer labels

AdWeek: Sad the Holidays Are Over? This Verizon Ad Has the Last Laugh of the Season

For most of us—taste buds numb from eggnog, eyes bleary from festive lights—it’s merciful that the holidays have ended. But the dude in this Verizon Wireless spot from mcgarrybowen just can’t let go of the season—or bear to leave his brittle, brown-ing Christmas tree out on the curb.

Khary Payton, best known for voicing Cyborg in the Teen Titans cartoon series, turns in a likable central performance. “The good more is all the end-of-season deals on great tech stuff at Verizon,” the voiceover says, somewhat awkwardly. “The not-so-good more: having the season actually end.”

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Droga5’s Singapore Tiger Beer rep Simon Lockyer leaves after five months

Simon LockyerSimon Lockyer, the Singapore representative of Droga5 Sydney, has moved on after five months with the agency.

Lockyer joined Droga5 in May to help service key client Tiger Beer in a consultative capacity in Singapore, building speculation that the creative agency would set up a permanent base in the citystate. Droga5 services the Tiger business out of its Sydney office.

But there are currently no plans to replace Lockyer or set up a Singapore operation, Sudeep Gohill, the CEO of Droga5’s Sydney office told Mumbrella Asia. Read more »

The latest DrinkWise ad is a beer commercial, not public health message

michael thorn

The latest responsible drinking campaign from DrinkWise is a cleverly disguised beer ad, not a public health message, argues FARE’s Michael Thorn.

The alcohol industry’s latest beer advertisement masquerading as a public health message was created, according to DrinkWise, ‘to promote a safer healthier drinking culture by keeping the event the focus, not the drinking’.

Perhaps something was lost in translation, although this seems unlikely with one of the country’s smartest ad agencies, Clemenger BBDO on the job. More likely, DrinkWise, an industry financed and controlled body, just couldn’t help themselves. Read more »

Mitchells wins Maggie Beer Products account

Media agency Mitchells has won the media planning and buying account for Maggie Beer Products. The move will see them promote Beer’s food products and cook books.

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Tiger Beer launches new pan-Asia campaign through Droga5 Sydney

Tiger Beer has unveiled its new regional ad campaign launching in 25 territories in Asia Pacific, its first work since hiring Droga5 Sydney to their creative account.

The brand has unveiled three new spots based around the theme ‘Tiger Uncage’, created for the Asia-Pacific region by the Droga5 team in Sydney, in a bid to make the brand synonymous with the pan-Asia region.

They feature China-born tattoo artist Joey Pang, Singaporean director Anthony Chen and New York-born Asia-based stuntman Charlie Ruedpokanon who are all ‘uncaged heroes’.

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4 Pines creates beer war with new campaign

Heckler and Dentsu Australia have unveiled a new campaign for the Sydney based 4 Pines Brewing Co that tells the journey of how the brewery managed to create its own Kölsch beer in Australia.

‘The Battle of Kolsch’ campaign, styled as a wartime era newsreel, features a ‘World War Beer’ occurring in 1948 Germany as the country passes a convention to illegalise brewers using the Kölsch name outside of the city of Cologne.

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Morning Update: Norway’s pro-gay Olympic ad; Sochi Beer fridge that only opens for Canadians

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Norway’s Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible

“Thanks to the country’s anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said the two-man luge is “a little gay.” Now, we have this crazy spot from Norwegian sports apparel retailer XXL.”

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Chinese beer brand Tsingtao celebrates ‘Tsingtaoism’ in Chinese New Year outdoor campaign

Chinese beer brand Tsingtao has attempted introduce a new word into the Australia jargon, “Tsingtaoism”, as part of a campaign aimed at making the brand more known to Australian beer consumers outside of Chinese restaurants.

The campaign, developed by creative agency Bloke, celebrates the belief in “Tsingtaoism” which they say means “the way of meeting people and making friends around the world” and “being social and enjoying yourself”.

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Beerenberg release special edition Ashes-themed tomato sauce

Ashes tomato sauceAdelaide-based jam, condiment and sauce producers Beerenberg have produced a special limited edition tomato sauce to celebrate Australia winning the Ashes.

The announcement:

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Carlton Dry shows audiences what it means to say #HelloBeer in new ads

Carlton Dry has launched a series of  ads created by Clemenger BBDO Melbourne to show audiences what it means to say “#HelloBeer”.

The 15 and 30 second ads feature four inventive housemates whose antics “are a celebration of everything the brand represents – kicking back with mates and having a good time”.

CUB general manager Carlton Dry, Andrew Meldrum said in a statement: “The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive.

“This summer we’re taking the campaign from stills into moving pictures which will help to broaden our presence in digital, cinema and TV.

“We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies.”

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Morning Update: Sept 19 – BBC Newsreader gaffe; NZ branded beer prank; Twitter’s fake users to be revealed

This is Morning Update, our overnight wrap up of the international media and marketing news. 

Buzzfeed: BBC Newsreader mistakes photocopier paper for iPad live on air - an amusing gaffe by a presenter gained social media traction overnight.

“BBC News presenter Simon McCoy made a bit of an error this morning, mistaking a pack of photocopier paper for his iPad.”

International Business Times: Branded beer prank goes viral - a sponsored stunt by an New Zealand brewer has gone global in recent days.

“A New Zealand-based beer company, Tui, sponsored a prank pulled off by a group of buddies.” Read more »

Schweppes campaign creates a pub with no beer

Slim Dusty might have sung about a pub with no beer but a stunt for Schweppes tests what happens when the owners switch off the beer taps off in a 100-year-old Australian pub.

The campaign features locals who aren’t initially impressed to learn that they have to go to cocktails.

Created as part of the Schweppes “Cocktail revolution” campaign by GPY&R Melbourne the “Pub with no beer” is a three part online series that shows the reaction of patrons to being told there is no beer. Read more »

Lionel Richie appears in Tap King ad to ask: Hello, is it beer you’re looking for?

Entertainment icon Lionel Richie performs his classic hit Hello from the back of a fridge in a new ad for Lion Nathan’s Tap King.

The 60 second TV commercial for Tap King created by BMF shows a man opening the fridge longing for refreshment when Richie’s classic hit starts to play. Then as he looks closer, Richie appears at the back of the fridge playing ‘Hello’ on a white piano. Read more »

Sexualised potatoes, racist cavemen and Aryan beer ad complaints dismissed by ASB

Sexy potatoes, a caveman transformed by an electric razor, Big W, Coca-Cola and Pure Blonde are among the brands to have generated complaints rejected by the Ad Standards Board.

In the Pure Blonde ad created by Clemenger BBDO Melbourne, a crowd of blondes dressed in white fill the empty streets of Budapest creating “river of blonde” some viewers found racist. Read more »

Carlton Draught AFL app offers prize of a year’s supply of beer

Carlton Draught footy appCarlton Draught has unveiled a footy betting app that gives AFL fans the chance to win a year’s supply of beer.

Aimed at “the more casual tipper”, the Carlton Draught Pick – which is downloadable from iTunes or Carlton’s website – is the only footy tipping app where players don’t have to bet every round to win the top prizes, the app’s creator Clemenger BBDO Melbourne says.

As well as “a year of beer” – two cartons, or 48 stubbies, a month for 12 months – tipsters can win tickets to the AFL Grand Final.

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FitzSimons claims he didn’t know his column was a beer ad

Marsh's column, sponsored by James Boag's

Marsh’s column, sponsored by James Boag’s

A brand-funded content campaign for beer brand James Boag’s has seen the first two authors of the sponsored Good Weekend column go public to say they were unaware their work would be presented as an ad.

The column – “on how to be a better man”  – appears within the pages of Good Weekend magazine, published on Saturdays by The Sydney Morning Herald and The Age. It appears under the headline “Greatness rarely comes easily”, which is the new Boag’s slogan. It also features the Boag’s logo above and below the content.

Boag’s registered the slogan as a trademark four months ago.

The first column featured former adman Nigel Marsh, the author of Fat, Forty and Fired. The second was from regular Fairfax Media columnist Peter FitzSimons.

Yesterday, FitzSimons took to his regular Saturday sports column, The Fitz Files, to distance himself from his contribution in Good Weekend the previous week. He told readers in an item headed “Clarification”: Read more »

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