Kraft launches first campaign for Vegemite Cheesybite since rename
Kraft has launched the first brand campaign for its Vegemite spin off, Cheesybite. Read more »
Kraft’s $21.1bn bid for Cadbury puts agencies on alert
Kraft Food’s $21.1bn bid for Cadbury has put the companies’ marketing communications agencies on alert, with the deal closely following Mindshare’s retention of Kraft’s media account in Australia, and a review of the Cadbury advertising roster. Read more »
Marketing disasters: Westpac’s monkey business tops 2009 list
It’s been a big year of marketing disasters for some unfortunate brands, with Westpac taking the mantle as the biggest loser in Mumbrella’s top ten list of the year’s Biggest Marketing Disasters, thanks to its patronising comparison of the price of bananas to its hike in interest rates. Read more »
Fonterra’s milk brand gets public to vote on new flavour
Fonterra’s flavoured milk brand SupaShake is the latest to launch a competition asking the public to vote on a new flavour variant. Read more »
Tourism Queensland’s Best Job wins again – this time at the AMI Awards
Tourism Queensland’s Best Job In The World campaign clocked up yet another major award last night, this time top prize at the Australian Marketing Institute Awards for Marketing Excellence. Read more »
Golden Targets PR awards winners revealed
The winners of The Golden Targets, the Australian PR industry’s main awards event, have been revealed.
They were announced at the Public Relations Institute of Australia conference in Brisbane.
The winners were: Read more »
Snack creation campaign enters final phase
The latest campaign to ask Australian consumers help create a snack product has entered its final stages.
The Clemenger BBDO-masterminded Smiths chips Do Us A Flavour campaign launched several months before Kraft’s Vegemite iSnack 2.0 debacle cast a shadow over crowd sourcing marketing decisions. Read more »
The Vegemite conversation is so Wednesday
The Vegemite saga has certainly brought out the commentariat.
Starcom Mediavest boss John Sintras rushed out a nearly topical press release today with his commentary on the iSnack 2.0 affair, advising: Read more »
From the people who brought you iSnack 2.0: Kraft’s Philadelphia sponsored Hey Hey Reunion’s black faces
Just 24 hours after starting to move on from its Vegemite iSnack 2.0 naming debacle , Kraft may have another PR crisis to deal with.
The FMCG’s giant’s Philadelphia cream cheese brand was the sponsor of last night’s controversial Red Faces segment on the Hey Hey Reunion.
The blacked up dance troop – imitating the Jackson Five – walked onto stage with Kraft’s Philadelphia cream cheese logo emblazoned on the screen. Read more »
Vegemite’s Cheesybite neck-and-neck with none of the above
About the same number of people who took part in the public vote on the new name for Vegemite’s disastrously launched iSnack 2.0 did not like any of the names on offer as voted for the winning Cheesybite, Mumbrella can reveal. Read more »
Vegemite 2.0: Now it’s Cheesybite
Kraft has unveiled its second attempt at naming its new spin-off from Vegemite after its disastrous launch of iSnack 2.0. It is Cheesybite. Read more »
Kyle Sandilands butt of Mix video joke, and on top of Zoo magazine’s most hated list
Poor old Kyle Sandilands. As we count down the hours until his glorious return to Sydney’s airwaves, it seems that everyone’s still being mean to him.
Not only has ACP’s Zoo magazine today named him as Australia’s most hated person, but Mix’s new duo Mike Etheridge and Carmela Contarino make him the butt of a (cheap) gag at his expense on YouTube. Read more »
Vegemite vote 2.0 gets underway
Vegemite has launched its second attempt at voting on the new name for its snack after public derision led to the ditching of iSnack 2.0.
Vegemite owner Kraft gives users six options: Read more »
It’s not an iDisaster 2.0
“They hear and recognise that the name was a donkey, and they’re gonna change it. To me, that’s responsive PR at its theoretical best!”
Praise from PR Disasters for Kraft’s handling of the Vegemite controversy
Mumbo Report: Julian Cole on memes, Vegemite and keyboard cat and Mark Buckman calls for a return to “gut” decisions
In today’s Mumbo Report:
- Julian Cole of The Population on memes, keyboard cat, lolcats, Hitler’s iSnack 2.0 rant, “super powered geeks” and that Facebook tattoo;
- CommBank’s Mark Buckman on moving the industry back to “guts and gut” decisions;
- The Sack’s Ben Birchall on his worst ever day
- CRC’s Dejan Rasic on the rise of online Read more »
Kraft: We admit the new Vegemite name sucked and we’re changing it
Kraft has this afternoon caved into public pressure and said that it will drop the disastrous iSnack 2.0 branding for the new Vegemite product.
The company said in a statement: Read more »
Vegemite iSnack 2.0 PR response turning a debacle into a disaster
I must admit that a small piece of me has been wondering whether there are some geniuses at Kraft whose Machievellian wiles are pulling the strings on the iSnack 2.0 Vegemite debacle. Read more »
Live blog: FlashForward and The Apprentice Australia
5.50pm Welcome to Mumbrella’s first ever live blog, in what’s a massive week for Australian telly.
Tonight sees the debut of Seven’s big sci-fi hope FlashForward. It did fairly well in the US telly ratings last week, but will it do as well here?
And that’s followed by The Apprentice Australia, including our home town hope Lynton Pipkorn. (That’s assuming that because he works in marketing you feel like you’re on his side.) I’m just trying not to think of the UK version where the marketing person has always turned out to be a tool. Read more »
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