Down, down in Indonesia
If you hold by the logic that great ideas travel, then you will have to agree the Coles Down, Down Big Red Hand campaign must be one of Australia’s greatest.
Dr Mumbo says this after stumbling across this ad from Indonesian supermarket Giant, which uses a ‘big red hand’ all of its own, and the line ‘Murah dan tetap murah’ which translates to ‘Cheap and staying cheap’ in English.
And for those of you who need reminding here is Coles’ execution from Big Red.
Dr Mumbo will be curious to see whether Giant now enlists the services of an ageing rock band to further its cause.
Asda did it first. Big green hand.
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