Industry heavyweights announced for Mumbrella Perth
The bosses of STW Nine, OMD WA and the marketing director of HCF will join the chairman of the Perth Art and Design Club for the closing Question Time panel at next month’s Mumbrella Perth event.
Nine’s Perth CEO David Mott will join OMD’s Bob Goodge, group marketing director of HBF Agata Sleeman and Block Branding founder Mark Braddock on stage for the event.
The lineup for Mumbrella Perth’s talent and culture panel has also been confirmed, with 303Lowe Perth group managing director Al Taylor, Initiative Perth managing director Chris O’Keefe, The Brand Agency’s planning head Alison Ray and Southern Cross Austereo Perth’s GM Linda Wayman on the panel.
They will be discussing how and where they look for new talent, how to foster a good internal culture and how to retain the best people.
Names already announced for the event on February 25 include WPP global planning director Jon Steel who will give the keynote presentation – asking whether the industry has finally jumped the shark.
Cummins & Partners global strategy head and regular Gruen panelist Adam Ferrier will be looking at the world’s most effective ads, and the link to creativity, while Travis Johnson from Mnet will reprise his acclaimed talk on the future, and what you need to do about it.
The day will kick off with a Standard Media Index (SMI) Spends and Trends panel looking at the state of the economy, and the industry, in WA.
There is also a session looking at content marketing case studies.