-
Opinion | Features
How bosses can build trust by baring themselves to staff
In this guest post, Simon Rutherford, CEO of Slingshot Media, argues that bosses should be vulnerable in front of their staff.
Winston Churchill once said: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
Fake it til you make it...as a radio newsreader
In a piece that first appeared in Encore, Emily Hoskins from ARN tells us how to do her job.
What does a radio newsreader actually do?
A radio newsreader has to be switched on from the moment they sit at their desk. At the Australian Radio Network each journalist writes, researches, edits and reads their own news bulletins under tight deadlines – every 30 minutes during the breakfast shift and every hour after 9am.
Keith Reinhard on freedom to fail, winning back Maccas and how agencies can survive
In an exclusive interview in Cannes today, advertising icon Keith Reinhard, one of the founding fathers of what is now DDB Worldwide, talked to Mumbrella’s Robin Hicks about freedom from fear, his favourite ads of all time, winning back McDonald’s and why the most important thing in advertising is passion.Savage counsel - little white lies
In a piece that first featured in Encore, Chris Savage tackles your career and agency dilemmas. This week, he talks about when it’s okay to lie to clients.
Hi Chris,
I often find myself telling little white lies at work – I tell people on the phone that I don’t want to speak to I’m about to duck into meetings. I told my colleague her new haircut was great when really it wasn’t and I praised someone’s work when actually it was kind of shit. After each of these occasions, I felt pretty terrible and wonder if you could tell me how can I speak with candour in the future – for my sake and others.
How to build a culture
How important is a company’s culture and how do you ensure you are breeding a good one? Matt Smith investigates, in a piece that first appeared in Encore.When production companies Cordell Jigsaw and Zapruder’s Other Films merged early last year, bringing the staff together within the walls of the Zapruder building proved to be something of a challenge. While the two companies weren’t strangers to each other due to six months of talks and negotiations, working together on a full-time basis was a different story.
Q&A Damian Keogh
In a piece that first featured in Encore, Val Morgan CEO Damian Keogh reveals his potential alternate career.
Who is the most powerful person in Australian media and why?
I’d say Kerry Stokes, slightly ahead of Harold Mitchell and Kim Williams. He controls the entity with the largest revenue across free-to-air, online, magazines and newspapers. On pure size alone, his influence and leverage over advertisers, media agencies and consumers is unmatched. Harold is still the king in media, slightly ahead of John Steedman, but Henry Tajer and Leigh Terry are the heirs apparent. Kim Williams controls News and that’s a big base to work from.
If a violent game is okay, then so is using a violent ad to promote it
An ad for video game Dead Island Riptide was banned by the ad watchdog. James Whitehead of online entertainment publisher IGN argues that it was the wrong call.A fortnight ago, it emerged that the Ad Standards Board had banned a television commercial for the video game Dead Island: Riptide, due to its depiction of violence – specifically suicide.
Why content makers are leaving our shores
In a piece that first featured in Encore, Craig Anderson says there simply isn’t enough opportunity for content makers in Australia, especially for those making comedy.Last year I had multiple meetings with production companies in Australia and discovered that apart from the odd commercial campaign, there’s no proliferation of paying platforms for comedy. From my own experience there’s iView, which will buy content once it’s already been made (though I live in hope that it will one day be granted the financial power to commission content). I’ve also had the odd informal commission from the SMH iPad consisting of two narrative series and a comical review show. But none of these endeavours were financially viable.
Managing your management style
In an article that first appeared in Encore, Stephanie Brown says the advertising industry often leaves people ill-equipped when it comes to managing staff, especially when they’re promoted into management roles.Managing people is hard. In fact, I actually think it’s the hardest job in the world. With no disrespect intended, I often joke that if my job didn’t involve other people to manage, it would be a walk in the park. I could get about my day’s work in a nice, linear fashion, happily checking off my to-do list as I go. I’m a process-orientated person. I get a kick out of getting things done.
Why the Facebook chase is making brands treat consumers like morons
You know how we look back at quaintly patronising ads from the 1950s and wonder what on earth the advertisers were thinking?
I’ve got a feeling that in a few years time, we’ll be looking at the behaviour of big brands on Facebook the same way.
An entire generation of marketers – or at least a sizeable proportion of them – have lost their minds.
So many have become so obsessed with generating user interactions at all costs, that all thoughts about overall brand perceptions or long term marketing goals have vanished. All that counts now, is generating likes and comments at all costs.
Blog this!
Paid content, sponsored posts and brand ambassadorships – in theory, today’s blogger can be just as valuable to brands as mainstream media. But does blogger outreach actually work? In an article that first appeared in Encore, Nic Christensen investigates.“I get approaches from PR companies constantly,” says blogger and author Kerri Sackville, with more than a hint of exasperation. “I have never done a sponsored blog, on my own site, but that doesn’t stop them from asking.”
McLennan right man for job
It’s all change at troubled broadcaster Channel Ten with new directions, new executives and a brand new CEO. Managing director of Adstream Peter Miller says Hamish McLennan is the right man for the job, in an article that first appeared in Encore.I am a bit of a schmuck when it comes to movies. I love romantic comedies. My favourite is One Fine Day with Michelle Pfeiffer and George Clooney.
Q&A with Richard Herring
In a piece that first appeared in Encore, CEO of APN Outdoor Richard Herring talks media.Who is the most powerful person in Australian media and why?
I don’t know if there is one person in particular. The fragmentation of traditional media and new entrants has made it a more level playing field with regards to major influencers. As was demonstrated with the recent media reform recommendations, together, the broader media community still has a very influential and powerful voice.
What one medium could you not live without?
Outdoor – clean, entertaining, evocative and informative.
Q&A with screenwriter Craig Pearce
Craig Pearce, screenwriter for The Great Gatsby, spoke to Encore about working with Baz and writing for 3D.
How did you get into script writing?
I always loved stories and acting and dressing up and being anything but myself and I never realised that was not something other people did. After leaving high school, I did a three year acting course at NIDA but always thought I would one day write. Baz was a good friend and he had a theatre company. He wanted to extend a 20 minute version of Strictly Ballroom. We got it to 45 minutes then he was approached by producers to turn it into a feature film. I started helping him out on the film while they were looking for a real writer but eventually Baz had to go to the producers and say, “There’s this guy who’s my best friend and he is a really good writer”. To the producers’ credit, they believed in Baz so we had two weeks to re-write it.
Savage Counsel - winning pitches
Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column.
Hi Chris,
It seems we have to increasingly pitch for everything. Even with existing clients, we’re now expected to pitch ideas, competitively, for every project. We’re winning about two out of five of what we’re pitching for. It’s a huge burden on our time and budgets. What is your secret to winning a pitch presentation? How do we make sure our presentations are a knockout?
Advertising Agencies
Get your FREE listing
.jpg "Savage Counsel – winning pitches Logo")
.jpg "Savage Counsel – winning pitches Logo")
.jpg "Savage Counsel – winning pitches Logo")
SHEDcsc
Here at SHEDcsc we have all of the tools required to build strong healthy brands. We specialise in the development and production of highly creative print, radio, television and digital advertising campaigns. And we’re dab hands at both graphic and website design. We love what we do and our philosophy is simple: Great work comes [...]
George P. Johnson
GPJ Australia engages, inspires and transforms audiences. Through storytelling, we connect people with brands, products and values, on a journey from engagement to advocacy. Our strategic, creative design and production capabilities engage audiences in live brand environments, events and promotional activations. Strategy, creativity, design and production deliver a rich experience to your audience. We deliver [...]
Adrian Elton Creative
Adrian Elton Creative is a half service agency. The important half. The inspired half. The fun half. So if you want some campaign ideas that are clever by half then come to the agency that’s whole hearted about doing things by halves.
Advertise Cairns
Advertise Cairns are a full service communications and design house that can add marketing power to standalone projects or on-going campaigns.TV, Radio and JingleProductionPrint Media Production Media BuyingPublic Relations Event ManagementWeb design Social Media ManagementDigital MarketingMarketing Analysis Brand Creation and Awareness Corporate Communication
Advertising | Hub Group
We are a multidisciplinary agency with a single minded approach. We see people as brands and brands as people too. We’re all about collaboration, energising brands and making them feel human, we call this Brands to life™ http://www.youtube.com/user/HubGroupTV
Agency 42
Welcome to Agency 42. We’re a bit different. But in a good way. Agency 42 is an advertising agency based in Sydney, Australia. We’re a full service agency with a very unique set up that promises to deliver a quality and cost effective service to our clients. We work with a varied range of specialist [...]
Assemblo / The Creative Agency
Assemblo is a young full-service creative agency with gusto! Our talented team of professionals have worked on projects big and small, multinational to truly local. We create all kinds of advertising and marketing campaigns to help your business reach customers effectively through print, the internet, and other new media. We specialise in digital projects, things [...]
BMF
Ad Agency, Direct Marketer, Promotional Agency and Digital Shop all rolled into one.
Christopher copywriter
christopher copywriter, your professional business marketing copywriter, tap..tap..tapping away the past 9 years, from the heart of Sydney, Australia.To give you an unfair advantage, I’m understanding your business copywriting needs and writing to set new standards to drive your business or company marketing and advertising success in -COPYWRITINGProviding stylised unique voices in our copywriting for [...]
Churchward/Melhuish
We are a design and branding company based in Sydney, Australia.Both ex-Saatchi & Saatchi stalwarts of 15 years, we built Saatchi Design from scratch to a respectedand creative force in the design world.Churchward, Managing Director, was a Saatchi Director from 2001 – 2007 with an Asia/ Pacific responsibility. Recently he was Creative Services Director for [...]
Cooee Sydney
CALL COOEE SYDNEY FOR ALL YOUR MARKETING NEEDS Cooee Sydney, the Advertising and Graphic Design specialists, are located in the heart of Crows Nest, Sydney, NSW. Whether it’s a one off promotion, a look at your website or complete business branding, Cooee Sydney can help. We provide the very best in Creative Marketing solutions, including: [...]
Core
Core is a strategic and creative agency with significant experience working with Government and iconic brands in fast growth categories. Core currently works with Destination NSW, NSW Government Roads & Maritime Services, Konica Minolta Business Solutions, Briggs & Stratton (Victa), Scotts Australia (Osmocote, Miracle Gro, Lawn Builder, Defender and Roundup), IVF Australia and The Kids’ [...]
Creatology
Since its inception almost 2 decades ago as a film and television production facility, Creatology has grown into a full service creative agency boasting a vast and varied clientele from progressive independent brands to Fortune 500 companies. Being both a creative agency and a production company, Creatology not only generates exciting creative ideas, but also [...]
Cumming Agency + Studios
Specialising in the retail industry, we have an in-depth knowledge of customer behaviour and industry trends. Whether it be print catalogue, direct mail or online advertising we deliver a bespoke service, from concept to completion.
dtb! Advertising
dtb! is a full service marketing, advertising and communication agency based on Queensland’s Sunshine Coast. dtb! is empowered by an expert team with a diverse knowledge base and experience in the international arena.Renowned for its ‘down to business’ attitude dtb! employs its passion for smart marketing and enthusiasm for achieving the impossible to enhance their [...]
Dynamix
A marketing manager’s best kept secret? Dynamix is an independent creative agency operating out of Sydney’s inner-west. Servicing clients such as FOXTEL, Virgin Mobile, Samsung and Krispy Kreme across multiple platforms and media.
Engineroom design co.
Engineroom design co. is a vibrant design agency focusing on packaging, digital, branding and communication, with a wealth of experience. Friendly and approachable we understand that every clients need is different and we will shift and change gears accordingly.Driven by a hardworking, committed and ambitious crew, who thrive on teamwork to create memorable, impactful and [...]
Evergreen Advertising
Evergreen is a full service advertising, marketing and accredited media agency, with a team of professionals offering expertise in all disciplines of communications aimed at boomers and seniors.Our experience spans all products and services important to boomers or seniors, including automotive, aged care, finance, government, healthcare, retirement, technology and travel. Evergreen applies a specialised perspective [...]
Gho
An independent group that will involve your business in a conversation that is natural, honest, balanced and open. We aim to create involvement between brands and customers. Involved customers are good customers. We develop brand strategy and execute campaigns across digital, print, television, radio.
Host
Host was born in 2000 when we ripped up out-dated, restrictive agency structures to reinvigorate how marketing communication gets done.Through this clear focus we’ve become Australia’s largest independent agency – designed for the new world, not adapted from the old – delivering ambitious ideas for adventurous clients.We are an eclectic team of around 120 people, [...]
Ideal Media Management
Ideal Media Management was established in 2004 and has since built a reputation as one of Australia’s best independently owned media buying and creative agencies. We are equipped with the most advanced hardware and software available and all systems are reviewed and updated on a quarterly basis. Ideal Media Management has a commitment to integrity [...]
IDEASLAB
A traditional and digital agency that collaborates with brands to create and communicate an influential message. We provide the expertise passion and talent to aid a brand reach its full potential.
Innocean Australia
Hungry, young ad agency – just two years old.With a collection of interesting, successful, integrated ads for our foundation clients.We’re now looking to demonstrate our expertise across other ambitious brands.
Jack in the box
A wholistic strategic and creative agency based in regional WA, servicing clients of all sizes all over the country. Highly skilled team of across Strategy, Design, Advertising & Digital.
Jack Watts Currie
Fiercely independent Sydney based creative agency who specialise in Creating and Rejuvenating brands. http://www.jackwattscurrie.com.au/ http://www.youtube.com/user/JackWattsCurrie
Kastner & Partners in Sydney
Kastner & Partners is a multi-national boutique creative agency. We hold the Red Bull account globally, and have our own local business. We believe relationships are at the heart of success. We offer the highest quality of creative thinking from a small dedicated team, with a streamlined financial model to match.
Laundry Group
Laundry is a creative agency based in the Brisbane Powerhouse, with a full service offering on a boutique scale. 100% independently owned and operated, Laundry provides an agile and more cost effective alternative to the agency networks. This enables the agency to have the flexibility it needs to meet the growing needs and requirements of [...]
Mammal
We’re a unique combination of a creative agency and a production company. Our goal is to offer you a more efficient, cost effective way to create quality advertising in today’s challenging climate. Whilst we enjoy working across all media, when it comes to producing moving images for TV advertising and online advertising, on average we [...]
MARS Marketing
MARS Marketing is a full-service, independent Melbourne ad agency specialising in building ‘high-involvement’ brands – brands with measurable benefits that underpin the more emotive overall brand promise. What sets us apart is the warmth and strength of our relationships with our clients. We work with them as business partners rather than mere suppliers.
McCorkell & Associates (M&a)
M&a is a complete service agency covering 26 services across Asia Pacific. From Advertising to Marketing and from Events to Contact Centre Services delivered in 11 countries and 7 languages.
MercerBell
MercerBell is one of Australia’s largest independent digital, data and direct marketing agencies. We are a creative community of marketing and communications experts who are passionate about creating more committed relationships between brands and their customers. We achieve this through the following: – Using a rich mix of data and insights to identify and understand [...]
Mr Felix
Mr Felix is the creative agency of the premium and luxury marketing communications group, the felix & slink group. It is known for its refined aestheticism and highly produced executions. The key to Mr Felix is an unmatched attention to detail underpinned by a solid foundation of creative planning and strategy. We specialise in:- Creative [...]
Multicall Connexions
Multicall Connexions is a full service award winning agency, specialising in multicultural marketing, advertising and communications. Our experience is indispensible to businesses wanting to access the contemporary market of 10 million Multicultural Australians.We utilize our knowledge on multicultural consumer behaviours to offer award winning marketing campaigns, geared towards maximising your ROI. From research to communications [...]
N.U.D.E Marketing
Kym McInerney and Kim Gasperino are the core of N.U.D.E Marketing, with a combined 50+ years of marketing experience working with and for some of the largest and smallest businesses in Oz. New, Uncomplicated, Different & Effective – if our brand offers what you are looking for to increase stakeholder engagement, then u need to [...]
O’Keefe communications
OKC is a unique, boutique, results orietated agency providing clients with a fully integrated service of media advertising, PR and market research.We’ve been the guiding light to clients, big and small since 1986 and over the years have won a swag of creative awards in Australia and USA.
OBM Advertising
We’re different at OBM. We’re not huge. We’re not small, either. We’re a full service agency. But we’re not full of ourselves. We’re based in Melbourne & Brisbane. Yet we have global clients. We don’t have a convulted mission statement or abstract philosophy. But we do have one simple aim. To help you achieve yours. [...]
Oddfellows
The old rules no longer apply, and extracting the most from every marketing dollar is now as golden a rule as creativity itself.At Oddfellows, we believe (and have indeed proven) that time and money are hurdles which can be overcome.In fact, some 20 years ago the agency was founded on this belief. Since then, we’ve [...]
Onepartners
CONNECTED PATH TO PURCHASE PLANNING. We help our clients strategically and creatively connect their Consumer, Customer and Shopper Marketing efforts. We do this by creating strategies and insights that transcend the entire path to purchase and bring to life all owned, earned and bought media, be it in store or out of store
Online Adhub
An advertising site that helps Small Business Owners identify the advertising that suits their short term and long term marketing program and budget.
Pace Advertising
The Pace Advertising Agency was established in 1964 and remains true to the creed of a no-bullshit, results oriented advertising agency with a flair for retail.
Pink Media Group
Pink Media Group understands the lifestyles, media consumption habits and mindset of Australia’s Gay Community. When we say gay we mean the estimated 1 in 10 Australian males and females who are same sex attracted. Estimated at over 2 million people with annual income of over $10 billion this is a powerful and valuable consumer [...]
pureAds.com.au
pureAds.com.au is a media planning and buying provider specifically designed to cater to Direct Advertisers. using a web based business to business platform, pureAds.com.au is a virtual marketer for Advertisers and virtual sales force for media providers.
RADAR
In 2003, after gaining valuable experience in leading international networks, the founding principals saw an opportunity to branch out and provide clients a leaner and more cost effective alternative. Infused with big agency thinking and an international outlook, the agency has maintained an unwavering focus on creative that speaks powerfully and engagingly with client’s target [...]
Red Ark
I’ve just read some of the other entries in this directory and everyone talks about how fabulous they are. So how do you choose? Are you looking for an agency who’ll be there for you every step of the way? Who’ll really get to know your business? Who can help you get over the heartache [...]
Republik Advertising
We are a full service agency founded on the belief that an engaging conversation is an effective one. We produce innovative award-winning creative ideas, deliver insightful strategic thinking and offer efficient, inclusive client management. We are passionate. We are independent. We are Republik.
Ronin Marketing
Advertising agency and marketing company servicing Brisbane, Sydney and Melbourne. Offering all services including strategic marketing and planning, branding, graphic design, website design, SEO, social media, print and TVC advertising.
SAM Sales and Marketing
SAM Sales and Marketing is a promotion marketing consultancy dedicated to providing busy marketers with a high levels of creativity and service at affordable rates. Consumer Promotions. Trade Communication and Incentive Programs. Point of Sale Advertising Campaigns. Catalogues, Brochures and Sales Aids. Packaging and Print. Internet Marketing Systems and much more.
Sense
Sense is a multidisciplinary creative agency with expertise across a range of disciplines. Sense is uniquely positioned to provide original and powerful integrated creative solutions. Because efficiency originates from a clear strategic plan based on real insights, Sense asks the right questions at the outset, to deliver briefs that lead to effective creative solutions. The [...]
Six Elements
Six Elements is a fully integrated marketing & advertising agency based on the Sunshine Coast, Queensland – our work is our passion and our team loves a good project! With our “metro agency” knowledge and experience, coupled with an understanding of the regional market, our expertise is ideal for regional brands or national brands with [...]
Stoke
Stoke merges the worlds of media and entertainment to create advertising solutions that cut through the clutter. Our campaigns drive brand preference and purchase intention through compelling, efficiently-delivered messaging that strengthens consumers’ connections with their brands. We can help our clients: Drive greater value from their existing media channels.Insert their brand into new media channels [...]
-
-
Email Newsletter
Latest Jobs- Search Executive -up to $60K
- Online Marketing Customer Retention Executive $75K Hot new role
- Are you a HUNTER? Melbourne- Digital Business Development Manager OTE $170K+ Pos
- Ad Operations, Campaign Manager, Traffic Manager
- Jane Austen fans listen up! Tech Sales Manager Wanted – $270K Package!
- Account Director – $95K
- Digital Community Manager
- DIGITAL SALES EXECUTIVE | http://www.redwolfconsulting.com.au/
- Media Account Manager
- Beat Advertising Sales Consultant
-
RSS
