-
Opinion | Features
Disclosure in Social Media: How transparent should bloggers be?
In this guest post, blogger and digital creative Laura McWhinnie argues for more disclosure in the bloggersphere.
The bloggersphere has always been a bit like the Wild West. Bloggers could post about products to their heart’s content without having to disclose their relationship with the brand. This meant that consumers had no idea who was behind the marketing messages influencing their purchasing decisions. But in 2009 that all changed
Liars, cheats and thieves
Is our industry full of cheats and liars or do people of honour who stand by their word still exist in business? In an exclusive that first appeared in Encore, Cameron Boon investigates. The recent court case involving Paul Fishlock suing his former employer The Campaign Palace brought into focus more than just the struggle of one man. It highlighted that there are some in adland whose word cannot always be relied upon.
Q&A with Adshel's Rob Atkinson
Online trading is the next big thing says Rob Atkinson in a piece that first appeared in Encore. Who is the most powerful person in Australian media and why?
Harold Mitchell because of his influence and the footprint he has left. He’s built a huge brand in Mitchells, offloaded it into Aegis, Aegis has obviously done extremely well to be then sold on to Dentsu. So if you think about it, he is very much a father figure of the industry.
Making it overseas
Is the best way of being successful in Australia not be here at all? In a feature that first appeared in Encore, Lee Zachariah speaks to Aussies making it big abroad.I always wanted to work in New York,” says Julian Cole. “I thought it was the number one place to work in advertising; a lot of the best campaigns were coming out of there. So I moved over and was lucky enough to have a couple of interviews in the first couple of weeks.”
Cole’s story is indicative of the somewhat contentious idea that the best way to be successful in Australia is to not be in Australia any more.
Got a book in you?
From journos to ad execs and PRs, these days everyone seems to have a book in them. But what does it take to get published and will you actually make any money? In a feature that first appeared in Encore, Brooke Hemphill finds out.Attention wannabe authors. Forget big fat advance cheques and living off royalties. The reality of having a book published today is another story altogether. There are only two reasons you should even consider sitting down at your computer to bash out a manuscript – passion or profile.
Savage counsel
In an article that first appeared in Encore, Chris Savage tackles your career and agency dilemmas in his weekly advice column.Hi Chris,
My clients seem to be demanding more and more from us. At the same time, it seems many of the younger people in our industry simply don’t have the client servicing skills my generation grew up with. How do we instill in our executives some of the good old-fashioned behaviours that would keep a client happy and loyal?
Fake it til' you make it... as an ad agency receptionist
From dressing the part to playing the gatekeeper, Leo Burnett Sydney’s Susie Henry tells us how to make it as the face of adland in a piece that first appeared in Encore.What does a receptionist in an ad agency actually do?
Well, there’s the frantic every-day, all-day stuff of deliveries, courier bookings, doing expenses for directors – always challenging – plus arranging all the travel. But one of my main jobs is counselling the account service people. I also keep up with all sports information to discuss with our sports-loving clients – because who wants to be bored while they’re waiting? And I know how they like their coffee. You need to know everyone – from accounting to HR. I’m also the go-to for all catering and sending flowers.
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Photographers
Get your FREE listing
.png "Fake it ’til you make it… as a features editor Logo")
.jpg "Fake it ’til you make it… as a features editor Logo")
.jpg "Fake it ’til you make it… as a features editor Logo")
.jpg "Fake it ’til you make it… as a features editor Logo")
Adlibitum
We are commercial photographers based in Artarmon. Our range of work includes clients like Toyota Revlon Caroma BOC to name a few.If it’s food, Alcohol, Automotive, Location, Architecture, Sets you require please give us a call.
Andrew Furlong Photography
We shoot Food,Fashion,Advertising and Lifestyle images for agencies and designers.Studio is on the north side of Sydney.Full retouching, printing services and stock library.Check our website to get an idea.www.furlongphoto.com
AP Images
AP Images dynamically covers Entertainment Events ,Parties, PR Campaigns, Corporate Communications and Portraiture with a worldwide network of award winning Photographers, offering fast, worldwide delivery. Our flexible coverage can elevate an event or product’s exposure by distributing globally to traditional and new media as well as being able to provide private documentation for internal use. [...]
Aran Anderson Photography
Aran has earned a reputation for producing some of Sydney’s truly outstanding images for the corporate and industrial markets delivered with excellent personal customer service. Believing in the old school approach, Aran prefers to be your point of contact from the start to the very end of your project, ensuring your complete satisfaction of the [...]
Artisan Photography
Artisan Photography experienced in Portrait, Bands or Commercial, wedding Photography… For our mobile service We come to you. whether it be your home or place of work we can bring the required equipment including all lighting and Backdrops, Black, White or Green Screen. All sessions include a 1 – 2 Hour shoot 10-15 full resolution [...]
Brent McGilvary Photo
Editorial/ PR/ Real Estate/ Wedding / Portrait Able to conceive, photograph and produce high quality digital images within budget and on time. Photography influenced by over 20 years of newspaper and photojournalistic experience.
CJ Media Pty Ltd
Retail image specialists offering a digitally ‘outsourced’ pre-media experience. Supplying commercial photography, clipping paths, masking, retouching & digital asset management systems.
Deirdre Brennan Photography
Award winning wedding, portrait and commercial photographer Deirdre Brennan, blends art and commerce to create stylish and contemporary photography. Deirdre has been providing clients with beautifully crafted photographs for over 15 years.
Dimension Studios
Dimension Studios offers photography, retouching , CGI and creative services out of its 16 studios in Sydney and Melbourne.
EA Photography
Enzo Amato is an Italian born photographer based in Sydney. He has more then 10 years experience with a rich portfolio of editorial and commercial assignments.Enzo has the capability to produce enticing images for PR, corporate portraiture, events and experiential marketing campaigns. Enzo works closely with clients making sure their expectations are maximised
Enzo Aamto Photographer
I have 20 years experience in commercial and editorial photography. I shoot in studio or in location for creative agencies, media, PR, public institutions and NGOs photographing corporate portraiture, events, experiential marketing campaigns, lifestyle and travel. My clients include: Air New Zealand, Japan Airline, Emirates, Orient Express Hotel and Travel, Marriott Hotels, Sebel Pier One [...]
Eva Rinaldi Photography
Eva Rinaldi is an entertainment industry – celebrity photographer. She curently lives in Sydney, Australia. Photography has long been a passion of Eva she has been making powerful images documenting children with bodyart, fashion and popular culture since 1997, her photographs began appearing in publications and then later she began working for corporate events creating [...]
Fight Temple Media
Fight Temple Media specialises in all aspects of combat sports photography. Whether it be ringside, on location or in the studio, if your business is sports related we can provide you with high quality photographic services for all your commercial and editorial needs.Our images have featured in fight promotion posters throughout the Gold Coast including [...]
Gavin Jowitt – Sydney Photographer
Gavin Jowitt is a Sydney photographer focused on people and places. He specialises in commercial and editorial photography and is regularly commissioned to work on a variety of corporate, editorial, architectural, industrial, advertising and annual report projects. He is a highly versatile portrait and location photographer.
Geoffrey Chuah
Hailing from Wellington, New Zealand, Geoffrey Chuah is an experienced fashion and portrait photographer. Geoffrey first realized his love for the camera in his late teens, deciding thereon to devote himself to capturing the essence of life on film. Photography is not just a passion to Geoffrey, but a vocation. Geoffrey travels the world in search [...]
Helen Melville – Sydney Photographer
Helen is a Sydney-based photographer who specializes in publicity and advertising photography for a range of industries including television, radio and corporate clients. Her recent clients include Qantas, AMEX, Mitsubishi Electric, The ABC, Dairy Australia and Kraft as well as smaller productions and individuals such as The Chaser, John Safran and Essential Media Communications.
Ian Carlson Photography
Ian Carlson, award winning Sydney commercial photographer specialising in architectural photography both commercial and residential. Regularly commissioned to work on a variety of corporate, editorial, architectural, industrial, advertising and annual report projects. Works nationally and worldwide, if you would like to discuss a project or see our work, please get in touch.
Inciteimages.com
Mark Watson is recognised as one of Australia’s foremost commercial outdoor and adventure photographers. The Nikon Ambassador and key Red Bull Australia photographer can often be found at different corners of the globe on behalf of any client fascinated with adventure activities in exceptional locations. From shooting cliff diving to crossing deserts on motorbikes, from [...]
Jeremy Park Photographer
Sydney Portrait Photographer Jeremy Park. Shooting stills and motion for Australia’s best known design and ad agencies for over 15 years.
Johanna Macdonald Photography
Fashion, documentary, portrait and weddings.
Ken Butti Photography
Ken Butti is a half-Japanese, half-Italian photographer based in Sydney, Australia. After completing a Masters of Business in International Marketing at the University of Technology Sydney, Ken worked in digital media, as an account manager for MyInvites.com while freelancing for fashion blog 2threads.com In 2008 Ken was approached by boutique media agency; TitoMedia to work [...]
Little Big Rocket Video and Photography
LBR – Video and PhotographyLBR is a full service video, photography and creative production agency that is dedicated to promoting brand awareness through engaging video and photographic mediums. As a small but dedicated team we embark on your journey alongside you from conception through to final production. We’re also happy to take your lead and [...]
Lonely Planet Images
Need a photographer overseas? Perhaps within Australia? Lonely Planet Images has a network of award winning photographers dotted around the globe. Utilise their local knowledge and help reduce travel expenses.
Photography by Geoffrey Chuah
fashion,portrait and landscape photographer available for commissions…..please don’t hesitate to in contact with me to chat about your next project no matter how big or small.
photoshop
We are ITO Graphics, an ITO Holdings company. At ITO Graphics, we specializing in photo retouching and post production work. We are headquartered in the Silicon Valley of the USA, with account managers throughout the US and in Australia. Our production facility includes Vietnam. With our discussed locations, we can really serve you around the [...]
Pomegranate
Pomegranate is a commercial photographic production house located in Alexandria, Sydney. Our team is made up of talented photographic professionals, as well as experienced production staff. Our approach to photography combines efficiency and great customer service with superior creative and technical skill, so when you work with us you’ll enjoy a terrific experience, as well [...]
Sarah Ewing Agency (SEA)
SEA was established by Sarah Ewing in December 2010. The agency represents an Australian Onshore roster and an international Offshore roster of uniquely talented photographers covering a diverse range of styles. We believe in collaboration and a ‘make it work’ approach which allows us to offer innovative solutions to our clients. From major advertising campaigns [...]
Sav S Photography
Sav Schulman is an established photographer with 21 years experiencein South Africa and New Zealand. He is now based in Melbourne, havingrecently expanded his business from across the Tasman.In the corporate, educational and small business sectors, he specialises inadvertising, portraiture, dance and music, food and wine, prospectuses,brochures, publications, websites and events.Sav is a fully accredited [...]
www.whitelightilm.com
Cairns Motion and Still Picture Production services, including Architecture, Tourism, Corporate, Documentary, Drama. Full range of Digital Motion Picture Camera equipment, HMI / LED Lighting / Full Sound with Wireless Links / Access to Cranes / Jibs / Tracks / Gyros / Steadicam ops.ON line post – portable editing equipment.
