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Opinion | Features
Disclosure in Social Media: How transparent should bloggers be?
In this guest post, blogger and digital creative Laura McWhinnie argues for more disclosure in the bloggersphere.
The bloggersphere has always been a bit like the Wild West. Bloggers could post about products to their heart’s content without having to disclose their relationship with the brand. This meant that consumers had no idea who was behind the marketing messages influencing their purchasing decisions. But in 2009 that all changed
Liars, cheats and thieves
Is our industry full of cheats and liars or do people of honour who stand by their word still exist in business? In an article that first appeared in Encore, Cameron Boon investigates. The recent court case involving Paul Fishlock suing his former employer The Campaign Palace brought into focus more than just the struggle of one man. It highlighted that there are some in adland whose word cannot always be relied upon.
Q&A with Adshel's Rob Atkinson
Online trading is the next big thing says Rob Atkinson in a piece that first appeared in Encore. Who is the most powerful person in Australian media and why?
Harold Mitchell because of his influence and the footprint he has left. He’s built a huge brand in Mitchells, offloaded it into Aegis, Aegis has obviously done extremely well to be then sold on to Dentsu. So if you think about it, he is very much a father figure of the industry.
Making it overseas
Is the best way of being successful in Australia not be here at all? In a feature that first appeared in Encore, Lee Zachariah speaks to Aussies making it big abroad.I always wanted to work in New York,” says Julian Cole. “I thought it was the number one place to work in advertising; a lot of the best campaigns were coming out of there. So I moved over and was lucky enough to have a couple of interviews in the first couple of weeks.”
Cole’s story is indicative of the somewhat contentious idea that the best way to be successful in Australia is to not be in Australia any more.
Got a book in you?
From journos to ad execs and PRs, these days everyone seems to have a book in them. But what does it take to get published and will you actually make any money? In a feature that first appeared in Encore, Brooke Hemphill finds out.Attention wannabe authors. Forget big fat advance cheques and living off royalties. The reality of having a book published today is another story altogether. There are only two reasons you should even consider sitting down at your computer to bash out a manuscript – passion or profile.
Savage counsel
In an article that first appeared in Encore, Chris Savage tackles your career and agency dilemmas in his weekly advice column.Hi Chris,
My clients seem to be demanding more and more from us. At the same time, it seems many of the younger people in our industry simply don’t have the client servicing skills my generation grew up with. How do we instill in our executives some of the good old-fashioned behaviours that would keep a client happy and loyal?
Fake it til' you make it... as an ad agency receptionist
From dressing the part to playing the gatekeeper, Leo Burnett Sydney’s Susie Henry tells us how to make it as the face of adland in a piece that first appeared in Encore.What does a receptionist in an ad agency actually do?
Well, there’s the frantic every-day, all-day stuff of deliveries, courier bookings, doing expenses for directors – always challenging – plus arranging all the travel. But one of my main jobs is counselling the account service people. I also keep up with all sports information to discuss with our sports-loving clients – because who wants to be bored while they’re waiting? And I know how they like their coffee. You need to know everyone – from accounting to HR. I’m also the go-to for all catering and sending flowers.
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
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EP Recruitment
Experts in TV, media and entertainment EP provide Executive Search and recruitment solutions. Clients include; Disney, NBCU, Nine Network, Foxtel, SBS, ABC, BBC, The Harry M Miller Group, Hopscotch, Fox International, Paramount, Chugg Ent, Omnilab Media, Ausfilm, SSO, Event Cinemas, The Sydney Opera House, Bazmark, Fox Sports, Shanahan Management, ICON Films, Madman, Movie Networks, Seven [...]
ad people
ad people has specialised in matching the right person with the right job for well over a decade now. We are recruiters because we love people. We are interested in what makes them tick and what gets them out of bed in the morning. We are specialist recruiters, focusing on the ad industry, because we [...]
Another Recruitment Company
Another Recruitment Company is a boutique agency founded by Mary Maher and Shane Szeto.Simply put, we look to match up Agencies, Publishers, Dot-Coms and Marketing Departments with the right kind of staff.In the recruitment industry exuberant claims and cringeworthy behaviour has run amok. We take a brutally honest, no nonsense approach (sans fromage). We offer [...]
Aquent
Aquent is the only global staffing company dedicated to marketing and design. With 73 offices in 18 countries, they have an unmatched network of professionals that enables them to deliver the right solution for any client need and provide exceptional career opportunities for their talent. Today Aquent has over 11,000 professionals working at over 3,000 [...]
Aquent (Melbourne)
Aquent is the only global recruitment company dedicated to design and marketing. With 73 offices in 18 countries, we have an unmatched network of professionals that enables us to deliver the right solution for any client need and provide exceptional career opportunities for our talent. Today Aquent has over 11,000 professionals working at over 3,000 [...]
Become
Become is one of the market leading creative recruitment agencies in the UK, established in London in 1997. We have been set up in Sydney since 2007 and have gone from strength to strength also opening our Melbourne office in 2010. We are a specialist recruitment agency supplying to a diverse client base including design [...]
Brazil Recruiting
Specialist recruiter to the Creative Agency world, Sydney and Melbourne- occasionally other places too… We mainly concentrate on mid to senior positions in Account Service and Strategic Planning, with some Creative and General Management too…..Tier One Ad Agencies, Brand Consultancies, Design Studios are our home ground. An ex industry person from agency land, I know [...]
BSI People
BSI People is a medium sized recruitment firm with the proven capability of servicing our clients across Australia, New Zealand and Asia. BSI People provides our clients significant value by fully understanding each specific role requirement and providing the right talent to ensure the business objectives are achieved. With offices in Sydney, Melbourne and Brisbane, [...]
Capstone Hill Search
Capstone Hill Search is a specialist recruitment firm primarily servicing the public relations and communications industries within Australia, UK, Hong Kong, Singapore, China and the Middle East. Capstone Hill Search was founded on the principle that to successfully search for, select and appoint high quality practitioners in this field recruiters must first have an in-depth [...]
Citak Modern Headhunters
Citak is a privately owned company with a Head Office in Melbourne, and points of presence in Hong Kong, Kuala Lumpur, Singapore and Tokyo. Citak serves the needs of our clients and candidates by offering a world-class headhunting platform coupled with straightforward, intelligent advice. Our clients range from small Internet Consultancies to major Financial Institutions [...]
Clerehan Pty Ltd
Esther Clerehan has been a confidante, coach, and consigliere to an entire generation of the most-awarded advertising creative and production professionals. Known for her strong opinions and dry wit, Esther’s secret continues to be the maintaining of a long-term commitment to personal careers and agency success. When you work with Esther, you actually get Esther [...]
Club Digital
Club Digital is a specialist Digital Media recruitment consultancy. We partner strategically with both agencies and corporates a like to provide the very best Digital Media talent.Our consultants will use out of the box recruitment methods to attract not only active candidates in the market, but passive candidates which equate to roughly 90% of the [...]
CSP Apple recruiters, Melbourne
We are Melbourne’s most established recruiters & headhunters specialising in advertising, design, marketing, media, public relations and communications industries. We take pride in our commitments to clients and applicants alike, achieving a win-win outcome for both parties.
Glenda Stenner Recruitment Pty Ltd
Glenda Stenner Recruitment is a unique Recruitment Consultancy in the Brisbane marketplace. Commencing operations in July 1997 under the management of Glenda Stenner, the consultancy answered a long overdue need for a specialist supplier of temporary and permanent staff within the creative environment.Since that time Glenda Stenner Recruitment has gained an enviable reputation as a [...]
Go Talent Recruitment
The experienced team here at Go Talent is committedto improving both the speed to hire and success of newrecruits.How? By investing in progressive HR technology,proven online assessment tools and the latest inrecruitment best practices training we aim toprofessionally deliver meaningful, real-time, competitiveinformation to both client and candidate – enablingquicker, more informed and ultimately more positivehiring [...]
Hartas & Craig creative recruitment
Hartas and Craig is a boutique recruitment agency specialising in placing permanent and freelance creative talent in advertising, design and digital.We focus on opportunities for Creative Directors, Art Directors, Copywriters, Designers and Finished Artists at every level and stage of their careers. Creative Services, too – a vital part of an agency or studio – [...]
ICUR
Launched in 2001, ICUR are Sydney’s leading media, advertising, digital and creative recruiting specialists. We service permanent, contract and temporary vacancies at all levels. Our experienced consultants, jobsite, extensive networks, marketing initiatives and investment in technology, along with our connection to global recruitment firm PFJ, ensure we attract the best people in the market.
Iknowho
Since 2008 iknowho has been helping marketers find their dream jobs, whilst challenging clients to think outside the square. Iknowho deliver a more personal and pro-active approach to marketing recruitment irrespective of level. Whether it’s a short-term freelance gig or your dream permanent marketing or advertising job, iknowho have you covered. Representing the best advertising [...]
iPOPULATE PTY LTD
iPopulate is a talent agency that operates exclusively within the Advertising and Communications sector for the express purpose of offering an intelligent and informed response to the need of advertising, media and communications agencies for quality talent in Australia and Asia-Pacific. iPopulate has established commercial relationships which connect the right talent to the right agencies. [...]
Karen Young and Associates
Personalised Recruitment Services With over 16 years Account Management experience in integrated and specialised agencies I have a strong understanding of your business. I know the skill set required and how important the cultural fit is when you are building teams. As I believe that the right candidate for the right role is the most [...]
MAARS
MAARS – Media And Advertising Recruitment Specialists P/L. We specialise in assisting media agencies & media owners with their recruitment requirements around Australia.
MacPeople
MacPeople has been working with creative businesses to attract and secure talent for the Graphics, Advertising and Corporate sector for over ten years. MacPeople has a well-resourced network, which grows with every new relationship we build, and every new referral we get.At MacPeople we act as an informed advocate for our clients and candidates, actively [...]
pr people
pr people specialises in recruitment specifically for the public relations industry. We offer your business the ultimate in professional service and senior counsel on strategic team building, from top-level positions through to juniors who are the stars of the future. As a candidate, you will receive valuable insight into the best roles to promote your [...]
REDWOLF – Digital & Media Recruitment
REDWOLF is a specialist Digital and Media recruitment consultancy, working in partnership with companies and agencies across Melbourne and Sydney on permanent and contract roles. We work with organisations who proactively seek the best candidates in the digital and media space and who understand the transformative power that forward thinking; cutting edge talent can bring [...]
Resource Pond
We are a specialist boutique recruitment, HR and hiring solutions consultancy. We provide great career options to highly skilled candidates and offer winning sourcing and retention strategies to clients. Whether you’re dealing with us as a candidate or as a client, we believe in focusing on the individual… our team invests time to understand the [...]
Respect Search & Selection
A Sydney based digital media recruitment agency that partners with top tier organisations to provide the highest calibre of digital specialists.To ensure your long term digital strategies are realised and maintained, we provide industry experts relevant to online marketing, consumer engagement, content, technology, design, UX, mobile, social media, insight and analysis.Since 2007 we have built [...]
Resumes To You
Resumes to You aims at providing paramount resume and career coaching services to our esteemed customers. We are one of the leading resume writing service providers and aspire to assist you in your grand career growth. Your resume is your marketing tool and our resume writers understand it completely, We work with you to create [...]
round8
round8 find people for media owners and agencies, across all platforms. We’ve been doing it since way back in 1999. Here are the areas we focus on: DIGITAL – (display, search, affiliate, social networking, online video) PRINT, MOBILE, BROADCAST, OUTDOOR and AMBIENT. We have offices in London (Soho) and Sydney – and we trade across [...]
Rum Rebellion Recruitment
Rum Rebellion is a new recruitment agency specialising in advertising, design and marketing.Don’t get the wrong idea from the name. We don’t sit around getting sauced all day and we’re not those James Dean type rebels.We have a cause.After years in the recruitment business we thought it could benefit with a rebel. You know. Someone [...]
S2M
Welcome to S2M Digital – Australia’s Leading Digital Recruitment Company. With offices in Sydney, Singapore and Melbourne, S2M focuses on the Digital, Creative, Technology, Mobile, Executive and Sales & Marketing positions. We act as brokers and actively manage the careers of our talent like no other recruitment company in the world. Unlike traditional recruitment agencies, [...]
TalentID Leaders Pty Ltd
TalentID Leaders assists organisations to IDentify and Hire TOP TALENT Our focus is on “Quality of Hire.” We partner with our clients to zero in on those individuals that deliver extraordinary returns for their employer. In the 21st century world of Talent Management, IDentifying, promoting and hiring those with the greatest capacity is the one [...]
Tenth House Recruitment
Previously named Desktop People and Multimedia People, Tenth House is a leading boutique creative talent agency with over fifteen years experience in the industry. We can supply permanent, contract or temporary staff solutions to all areas and levels of the creative industry including creative and production specialists, account management teams, marketing communications, digital media professionals.
The Freelance Factory
The Freelance Factory is a central location for freelance creative talent. A website and directory totally devoted to freelance creative talent. A place where freelancers and prospective clients, businesses and agencies can have direct contact. NO commissions from either party.The Freelance Factory went LIVE July 2006 and already has over 4,200 Australian organisations registered and [...]
The Loop
Are you looking for new ways to discover fresh talent? Welcome to The Loop a career networking website for people in advertising, media & creative industries. It’s a simple way to quickly and easily search and find creative talent. The Loop includes a highly targeted jobs board where companies can post job ads to attract [...]
The Media Gang
The Media Gang is a placement agency for media professionals. We specialise in casual and contract work for all areas of the media. We represent journalists, photographers, designers, artists and subeditors.We are constantly looking for new talent.The Media Gang assists media companies to maintain a flexible workforce by supplying high quality staff to meet the [...]
The Stopgap Group
Freelance and permanent marketing recruitment is what we do best at Stopgap. We provide agencies and in house companies with top marketing staff across every marketing discipline and industry sector. Our consultants are all ex marketers and are not commission based. This means that they have a wealth of marketing knowledge and have often experienced, [...]
TRC Marketing & Communications
TRC Marketing & Communications is known for delivering customised permanent, contract and executive search recruitment services within the specialist arenas of Marketing & Social Media, Communications & PR, Digital and Sales. The division employs professional consultants who have direct industry experience and maintain leadership roles within global marketing and communications industry bodies.
Wellington’s Recruitment
Wellington’s Recruitment Pty Ltd was established in July 2004 by Amanda Wellington, an experienced recruiter with over 15 years’ experience working in specialist recruitment agencies for the Communications industry. Wellington’s Recruitment is a specialist recruitment agency and is focused on the permanent recruitment of middle to senior management in PR, Corporate Communications, Marketing Communications and [...]
Werx
Recruiting Designers, Mac Operators, Studio Staff and Account Service for the creative industry. Both freelance and permanent.
Werx Creative Recruiting
Specialising in creatives, production and account service staff. Working both design and advertising industries.Established 5 years in the Sydney market with over 20 years recruiting experience between us. Wendy and Rex are always looking for new candidates, be it for freelance or permanent roles.
Xpand Group
Xpand Group is a specialist Technology, Media and Communications recruitment and executive search firm. We manage assignments across sales, marketing, technical, creative and management. In 2003, 2004, 2005, 2006, 2007 and 2008, we were voted Australia’s favourite recruiter in Seek’s Annual Recruitment Awards. Xpand has offices in Sydney, Melbourne and Singapore.
Zinc Recruitment
Zinc Recruitment® are Media , Advertising & Digital Recruitment Specialists based in Brisbane recruiting in Brisbane and Sydney. We are Brisbane’s leading Media, Advertising & Digital Recruiter and pride ourselves on being unique Recruiters as we have worked in the industries we recruit in and can offer advice based on first-hand experience and expertise. We [...]
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