Instyle undergoes redesign
Pacific Magazines’ InStyle has undergone a redesign for the March issue with a greater emphasis on homes and food.
The announcement:
The March issue of InStyle will reveal a new look, with a fresh design, easier navigation and a greater focus on style across homes and food.
On sale Monday 11th February and featuring an exclusive InStyle cover shoot with Rachel Weisz, Mila Kunis and Michelle Williams – the first time the magazine has celebrated three stars on the cover – the revamp welcomes 20 pages of interiors in every issue, including the introduction of inspirational yet easy design ideas and an extended ―What’s Now!‖ section, with the addition of travel, living and food.
The new look follows the appointment of new editor Kirsten Galliott late last year.Galliott comments: The March edition of InStyle reveals a more sophisticated design, brighter layouts, new content and a fresh mix of aspiration and affordability.
The new look builds on InStyle’s commitment to bring readers the best blend of style, beauty and celebrity. And by adding 20 pages of interiors into every issue, we are truly covering the gamut of style. This is a first for the fashion category.
New columnists also join the magazine, including world-class astrologer Penny Thornton, best known as Princess Diana’s private astrologer.The March issue of InStyle also sees the launch of the Best Beauty Buys mobile site, in partnership with David Jones. The prestigious beauty awards have been a hallmark of InStyle for 14 years but this is the first year readers will be able to review the 101 winning products at a glance, on the home screen of their smartphones – with many items available for immediate purchase via davidjones.com.au.
InStyle will continue to focus on its online and social media presence. InStyle was the first Australian magazine to host a Twitter party and will now move to live Twitter events, starting with an Oscars red- carpet Twitter party on February 25th.
Publisher Fiona Legdin comments, ―Since taking over at the helm of InStyle, Kirsten and the team have worked tirelessly to evolve the brand to the next level, taking style from the readers’ wardrobe to every facet of their lives.
The new look reflects Kirsten’s enthusiasm for fashion and celebrity style, in addition to her deep understanding of the AB audience — to cement InStyle’s position as the country’s most targeted fashion magazine.
With more than 20 years of publishing experience across newspapers and magazines, Galliott joined InStyle from Fairfax Media, where she most recently held the role of editor of the(sydney) magazine. She previously held various editorships across Fairfax Media, ACP and Pacific Magazines.
Source: Pacific Magazines press release
