No Integrated or Titanium contenders for Australia
There will be no Australian success in two of the most sought after categories in the Cannes Lions competition, with no work making the shortlist of the Titanium or Integrated Lions.
The shortlist for the Integrated category, which is for the campaigns which work best across all medium, includes the John Lewis Bear and Hare Christmas ad, Axe Apollo Space Academy and Newcastle Brown Ale’s If We Made it Super Bowl campaign.
In Titanium, which celebrates the best ideas of the Festival, are the Water is Life books which act as water filters, British Airway’s Magic of Flying billboard campaign and Volvo Trucks Jean-Claude Van Damme Epic Split campaign.
The winners will be announced on Sunday morning Australian time.
Alex Hayes in Cannes
