Intel and The Monkeys chase power in hidden camera stunt
Intel has enlisted creative agency The Monkeys to conduct a hidden camera experiment which sees people chasing around remote controlled power outlets as they try to charge their devices.
The video ‘Chasing Charge’ to promote the new Core Processors has people chasing the power outlet at a cafe until it hides in a box which reveals the message “power keep running out on you?”
https://www.youtube.com/watch?v=Cd9IMS1thrs
Intel’s Asia Pacific director brand strategy and integrated marketing Jayant Murty said in a statement: “In a world where people want to stay connected to the things they love without breaks or interruptions, they are increasingly seeking devices that have great performance and amazing battery life.
“Until recently consumers have had to choose between the two. But not with the latest core processors, that give you both in one package.”
Credits:
Creative Agency – The Monkeys
Production Company – Alfred
- Stuart Couzens – EP
- Toby Heslop – DOP
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A great example of literal Aussie “creativity”. Totally meaningless until your read the “hilarious” punchline
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Classic example of where the cultural reference falls flat.
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