Intel to share brand funded creative process at BE Festival
The background to several of Intel’s recent content projects is to be revealed at next month’s Festival of Branded Content and Entertainment.
Intel has been investing in content for some years, with recent short film series the Beauty Inside picking up three Grand Prix at Cannes. Locally, Intel created a content partnership with Ten for the launch of the most recent series of Offspring, and a native advertising series to promote its sponsorship of Vivid Sydney which ran on new digital site Junkee.
Anna Torres, Intel national marketing manager will co-present with Stig Richards, creative director, the Sound Alliance
and Jennifer Wilson, director, the Project Factory.
Torres has been with the software giant since 2007, and is responsible for marketing strategy for Australia and New Zealand.
Wilson was recently awarded an ‘outstanding contribution to digital media’ AIMIA award, and has worked in media production for over twenty years. The Intel Offspring project used the Appisodic mobile platform to share exclusive content with fans around the introduction of a new character into the show. The campaign, created by the Project Factory used Facebook and Twitter to drive engagement, and offered an Ultrabook as a prize for fans.
The Sound Alliance site Junkee launched in March of this year, with Intel one of the first brands to sponsor content on the site.
Tickets to the Festival – which takes place in Sydney on October 2 and 3 – are available via this link, with an early bird discount available until the end of this week.
