Intel sponsors David Blaine sleep deprivation stunt

Intel is sponsoring an attempt by David Blaine to stay awake for three days and three nights.

The computer chip maker is beaming images of the magician’s first performance in four years from Pier 54 in New York City to Customs House in Sydney on 5 October.

The show, called Electrified (the performance will involve 1m volts of electricity, according to a press release) is part of Intel’s push to promote its Ultrabook Experience technology. Sydneysiders will be able to interact with David Blaine for one hour during the stunt.

The agency behind the local activation of the stunt is PR shop Vice Media.

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