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Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
Introducing Mumbrella Jobs
Mumbrella today launches what we believe to be Australia’s first free jobs board covering the entire media and marketing industry.
Individuals, companies or agencies can post the details of any job they want, for free. After approval, the job listings will be available to be searched by Mumbrella readers for the next 14 days.
Sean McKeown, Mumbrella’s sales director, said: “We’re aware that budgets are tight, and if Mumbrella Jobs makes it slightly easier to put people in jobs, then we’re glad to help. We’ve created an initial list of job categories, and if you feel we are missing something, let us know and we’ll be happy to add it.”
The initial Mumbrella Jobs categories are:
- Agency account management
- Agency creative
- Copywriter
- Digital
- Freelance
- Graphic design
- Journalism
- Marketing
- Media planning / buying
- Photography
- Imagery
- PR
- Promotions
- Sales
- Senior management
Sean can be contacted at sean@focalattractions.com.au or on 02 8296 0219.
You can find the Mumbrella Jobs section via the Jobs tab at the top of every page.
July 6th, 2009 at 9:31 am
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THE MUMBO REPORT
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In today’s Mumbo Report from Studio 33:
- AWARD chairman Craig Davis on the importance of being a dysfunctional creative;
- Good Weekend columnist Mark Dapin on why Alan Jones is the most powerful person in Australian media.
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Latest Jobs- Digital Account Director (Award Winning Agency) - Sydney
- Delivery Manager, Viva9 - Sydney / Darlinghurst
- Arts / Sub-editor - Time Out Sydney - Sydney
- SEM Campaign Manager - Sydney CBD
- Web Developer - front end - Sydney
- Sales Executive - online publishing - Balmain, Sydney
- Senior Account Director - Brand - Melbourne
- SALES EXECUTIVE - SYDNEY
- Emarketing Coordinator - Ultimo
- BDM - Carsguide - Sydney
Comments
6 Jul 09
11:45 am
I have already emailed Sean about this, but maybe a section for Junior/graduate positions? That really would help a lot of the people who are just getting into the industry (such as myself)
6 Jul 09
1:27 pm
… jobs WANTED is probably more the go….
6 Jul 09
1:29 pm
That’s a good idea, Laurel. I’ll look into that one and report back…
Cheers,
Tim – Mumbrella
6 Jul 09
1:39 pm
and don’t forget to set up @MumbrellaJobs with an autotweet plugin, tweetmeme retweet plugin and tinyurls.
BTW if you hear of a job in Brisbane for a social network strategist, ping me? Might be moving there, keeping my options open. Thank you poppet
6 Jul 09
3:41 pm
How about Event Management?
6 Jul 09
3:47 pm
Consider it done…
Cheers,
Tim – Mumbrella
6 Jul 09
4:45 pm
Can you do a sort by location?
Knock ‘em dead Tim – this is going to be bigger than BIG!
6 Jul 09
4:51 pm
how long do you think it will be before you have a “Social Media” category Tim? And nah it won’t be in “Digital” or “Online” surely?
6 Jul 09
5:16 pm
Hi AW,
We won’t immediately be able to offer that, but we’ve added it to the list for our enhancements….
And not long at all for social media I reckon, Laurel!
Cheers,
Tim
6 Jul 09
7:29 pm
Hi Tim
We always enjoy hearing from graduates and students looking for work placement opportunities. Our programme has been successful so far andwe have been able to offer a role to one of our work experience students. Perhaps you could list companies happy to hear from students? If so, count us in.
Kim
6 Jul 09
7:29 pm
Great idea! It will be much easier to use if there’s an RSS feed though…
6 Jul 09
7:42 pm
Hi Kim,
Thanks for your suggestion. We’ll look at adding an interns section – probably towards the end of tomorrow, or on Wednesday.
And Simon,
We’re taking a look at RSS options.
Cheers,
Tim – Mumbrella
7 Jul 09
8:45 am
Well done! As a specialist recruiter to the communications industry, having access to an option that speaks directly to the candidates we’re sourcing will be invaluable.
7 Jul 09
10:43 am
Hi Tim
This sounds like another great way to advertise jobs and opportunities. Would you welcome job ads from me for PR agency candidates?
Thanks, Ike
7 Jul 09
11:03 am
Hi Ike,
We certainly would – any jobs within the media and marketing industry.
Cheers,
Tim – Mumbrella
7 Jul 09
11:11 am
Great – I will be in touch!! Thanks Tim
7 Jul 09
11:49 am
interestingly job listings are one of the only things that craigslist.org actually charges for.
advertise a $6mill house – free. job = $
congrats on growing the empire tim.
cheers!
andy
7 Jul 09
12:14 pm
By bthe way, there’s another batch of jobs waiting for us to make live – apologies, but it’s going to take a couple of hours to get to them…
Cheers,
Tim – Mumbrella
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