Invisible Zinc promotes regular skin checks with Fifi Box and Bondi Rescue stars
iNova’s sun care brand Invisible Zinc is supporting and promoting regular skin checks this summer in a new campaign highlighting ‘good spots’ and ‘bad spots’.
The campaign, developed by Airborne, features Fifi Box, Emma Freedman, Haydney Quinn and Bondi Rescue lifeguards Brad Malyon, Greg Bishop and Tom Bunting in an online video that highlights “Invisible Zinc Spot Check Month” in January and MoleMap clinics free skin check offers.
https://www.youtube.com/watch?v=-OvCloaChxU
Airborne managing director Scott Player said in a statement: “Skin cancer is Australia’s most common cancer and this campaign is a great way for Invisible Zinc to highlight the importance of skin health and urge people to take action in getting themselves checked.
“Aussies love the sun and there’s no reason why we can’t continue to enjoy it. Invisible Zinc’s presence in January reminds us to stay protected when in the sun.”
Invisible Zinc has also pledged to donate $1 for every share of the video on Facebook to help fund the Genome Project, a national research program into the diagnosis and treatment of some types of skin cancer.
The campaign also runs across radio and digital throughout the month.
Linkedin
I think it’s fantastic that the video is encouraging people to get their moles checked, but at the same time I also find the video kind of misleading.
Registering for a free mole check via the site (as outlined in the video) is actually entering a competition to win a free mole check. I don’t think the fact that it’s a competition is made clear in the video…
User ID not verified.
I agree @Hmm – totally not clear at all that this is a competition and not everyone gets a check…
User ID not verified.
Applying to win a free skin check isn’t actually enabling people to take proper precautions in the sun. Preventative measures should be the focus not relying on a skin check that could result in no pick up of a melanoma…
User ID not verified.
Just prior to Christmas my GP wasn’t happy with a mark on my arm that I had thought was OK. No, it wasn’t a mole. It appeared to be nothing more than a skin blemish. I had a biopsy and found I had an early stage melanoma. Two lots of surgery and pathology and 4 weeks later and I’m now all clear and fit and healthy. Had I ignored it much longer, I would have been been staring death in the face.
I placed a notice my LinkedIn and over 2,500 people viewed it. So far 4 have called me to let me know they were also diagnosed with a melanoma. Three of them were easy to solve with simple surgery like me but one of them has a fight on his hands that is very serious.
Please, please make an appointment to have your skin checked today. No, not tomorrow! Today! Right now your clock could be ticking. Every day you leave it is a day closer to not being able to tackle an easy to solve problem.
In spite of taking all the preventative measures, I still ended up with a melanoma and they are not always in places you’d expect. A skin check can be done with your GP. Companies offer free flu injections,but I would suggest with our climate and lifestyle that free skin checks are far more important.
I find the campaign although well intentioned, makes the serious nature of the issue appear to be less than urgent. As for running a competition to have skin checks…I’m absolutely speechless!
User ID not verified.
My husband has a very similar story to Tony Simms and was urgently put in hospital on Christmas Eve to remove one melanoma. They found another two that were just starting.
His life was also saved.
His first one was found by chance by a very observant GP, the mole clinic missed it.
However, everyone should be checked regularly ALL over.
User ID not verified.
Hi Gaye
All the best to your husband and I’m glad they caught it early. It certainly is a horrible scare but a relief once they catch it all. The more I look at the Invisible Zinc campaign, the more it annoys me.
Why not take their product and FREE skin checks to beaches and key picnic areas where people are enjoying the sun over Summer…..so much more could have been done that would sell a stack of product, increase awareness and save lives.
Unfortunately the call to action is trivialised and a competition winner WINS an opportunity to see if they live or die. Misguided and totally irrational.
User ID not verified.