Comments on: Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch

By: Simon T Small

Simon T Small — Mon, 30 Nov 2009 07:53:01 +0000

While we’re tearing this campaign apart, I’ll say that I’m a pretty massive hip hop fan I personally think the ‘music’ they’ve created is…. um…. lame?

By: dave

dave — Mon, 30 Nov 2009 05:34:52 +0000

Any agency people that use the word ‘hits’ should never be allowed to work on anything digital. Oh and also those that don’t understand the concept of IP tracking. Come on people, how hard is it to go to a couple of internet cafes and use your phones?

The eye of the tiger ‘remix’ was also pretty crap. Anyone thinking this will create a new ‘social trend’ is dreaming. Don’t mean to be harsh but it’s a pretty weak concept and the ‘celebrity’ factor used here is only appealing to a rather small segment and can’t see too many snob scrilla fans cruisin in their yaris’

By: john grono

john grono — Mon, 30 Nov 2009 02:12:42 +0000

Thanks Tim. Full disclosure at it’s best! Sarah … props to you!

By: mumbrella

mumbrella — Mon, 30 Nov 2009 02:03:46 +0000

Hi John,

Our first posting on the website was on December 9 last year – we didn’t start up the email til early next year…

Cheers,

Tim – Mumbrella

By: john grono

john grono — Mon, 30 Nov 2009 01:35:40 +0000

Pssst …. Sarah. Didn’t Mumbrell launch in January 2009 – well that was my first email from Tim. Or is it a clever test to see how honest Tim wants to keep us ad folks?

By: Greg

Greg — Mon, 30 Nov 2009 00:51:11 +0000

@ Josh Mehlman. Or they’re just Art Directors… haha.

By: Sarah Greenaway

Sarah Greenaway — Mon, 30 Nov 2009 00:49:17 +0000

Yep, and that right there is why I love Mumbrella. Keeping us ad folks honest since 2008.

By: Larry

Larry — Mon, 30 Nov 2009 00:18:07 +0000

The idea was done better – in my opinion – with more humour and with less wank by Vinnie for the Smiths campaign.

http://www.youtube.com/watch?v=gVi8-AdU_IQ

By: Josh Mehlman

Josh Mehlman — Mon, 30 Nov 2009 00:07:35 +0000

Another way to spot astroturfers is the arfully deliberate typos and poor spelling/grammar. Apparently ‘real’ people don’t know the difference between its and it’s, etc.

By: Simon T Small

Simon T Small — Mon, 30 Nov 2009 00:05:30 +0000

hilarious. nice pickup tim/phil.

If they read your site frequently they’d know that you’ve named and shamed others, like Tounge.

It’s sad but funny.

By: daiskmeliadorn

daiskmeliadorn — Mon, 30 Nov 2009 00:03:57 +0000

ahhh roflmao.
(sorry i have no intelligent comment to add!)

By: Sunder

Sunder — Mon, 30 Nov 2009 00:02:50 +0000

A clever campaign goes viral through its own merits – trying to tailor something to go viral inevitably seems to fail.

When they then go about fluffing the piece they’re compounding their failure with douche, and that’s a cocktail I’d rather avoid.

By: Phil

Phil — Sun, 29 Nov 2009 23:49:08 +0000

lol good work Tim, im sorry guys but you cant even stack the story with positive comments without getting caught. Dont do digital unless you do digital…..
Oh and did anyone go to Saatchi & Saatchi’s $15K party

By: mumbrella

mumbrella — Sun, 29 Nov 2009 23:44:19 +0000

Hi Phil,

About the moment you were posting that question, I think I was answering it in the comment above.

Cheers,

Tim – Mumbrella

By: Phil

Phil — Sun, 29 Nov 2009 23:39:32 +0000

Im sorry there are too many purely positive comments here…. Do we think the agency may be adding in a few here?
Sorry this still does not work for me, I have no idea what the brief is but I cant see any of these even slightly pushing a consumer towards a vehicle and if the brief was to just do something cool than shame on the agencies for not challenging that.
Oh and a few thousand views is not a success….